liquid-ui.com
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The 70-Person SAP Giant You've Never Heard Of
Liquid UI is quietly disrupting enterprise mobility with a $9M revenue engine and a laser focus on SAP.
In a world obsessed with scaling fast, Liquid UI proves that deep vertical focus beats broad horizontal play. With just 70 employees and a single domain focus, they've built a $9.1M revenue machine by solving one specific problem better than anyone else.
"They don't try to be everything to everyone. They are the SAP customization layer that enterprises actually pay for."
The Enterprise Niche Playbook
Liquid UI isn't chasing the startup crowd. Their keywords reveal a technical audience wrestling with specific SAP pain points: 'secure store service excel,' 'launch saplogon without guixt,' and 'sap disable guixt.' This isn't mass-market software—it's precision engineering for IT departments managing legacy SAP infrastructure. The 39% direct traffic share proves their users aren't discovering them; they're seeking them out by name.
The RPA Trojan Horse
What started as a UI customization platform has evolved into a robotic process automation (RPA) powerhouse. By embedding RPA into their SAP mobility suite, Liquid UI transforms from a 'nice-to-have' interface tool into a critical automation layer. This strategic pivot explains their staying power: they're not just making SAP prettier, they're making it autonomous. The GitHub presence with OpenWS shows they're not afraid to open-source components, signaling confidence in their core IP.
The social footprint tells a story of deliberate, professional engagement rather than viral growth. Their Twitter handle (@GuiXT) references their legacy product, while their LinkedIn links to Synactive—the parent company. This isn't a brand chasing likes; it's an enterprise player building credibility. The single Trustpilot review (3.2/5) suggests they're not optimizing for public reviews, focusing instead on direct enterprise relationships.
- Revenue-per-employee ratio of ~$130K—healthy for a technical services firm
- 41% organic traffic shows strong SEO foundation in a niche market
- Bootstrap mentality: No funding rounds listed, likely self-sustaining
- Leadership team with deep SAP ecosystem expertise (ex-Synactive roots)
- Technical stack leans modern (Tailwind, Bootstrap) despite serving legacy SAP
The Quiet Enterprise Winner
Liquid UI proves that in B2B, depth beats breadth. For founders and investors, this is a masterclass in vertical market dominance—70 people, $9M revenue, and a moat built on SAP complexity.
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Liquid UI: Customization & Mobility Software for SAP
An enterprise platform to help organizations efficiently streamline, mobilize and automate their SAP business processes – powered by robotic process automation.
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You'll hear the CEO shouting at the employees
You'll hear the CEO shouting at the employees. This person is very arrogant and has no respect for those working for the company. He is so egoistic that he'll believe that he is correct and the costumer is wrong. Also, he sometimes curses at the employees, which makes the work environment very tense and stressful.
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About liquid-ui.com
An enterprise platform to help organizations efficiently streamline, mobilize and automate their SAP business processes – powered by robotic process automation.
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Technology Stack
liquid-ui.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
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Traffic & Audience
liquid-ui.com receives approximately 988 monthly visitors and ranks #8,477,709 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of liquid-ui.com's traffic comes from .
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