liquorice.com.au
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The Quiet Giant of Melbourne Design
How a 19-person boutique agency quietly commands $2.8M in revenue
In a world of agency mega-mergers and venture-backed startups, Liquorice operates with a different playbook. This 19-person Melbourne boutique isn't chasing scale—it's building a precision instrument for brand and digital, generating $2.8M in revenue with surgical efficiency.
"They don't need a flood of traffic when their client list speaks louder than SEO rankings."
The Independence Premium
Unlike agency networks beholden to holding company margins, Liquorice's independence is their secret weapon. With Matthew Storey (Technical Director), Scott Bonanno (Managing Director), and Shane Loorham (Creative Director) at the helm, they maintain creative control while delivering technical depth. The result? A $2.8M revenue from just 19 people—that's $147K per employee, a ratio that screams premium positioning over volume churn.
The Traffic Paradox
Here's the counterintuitive truth: Liquorice's 1,401 monthly visits are actually a strength, not a weakness. Their top keyword 'liquorice' gets 19,490 searches monthly, but they're not optimizing for mass traffic—they're optimizing for the right traffic. With 58% organic and 28% direct traffic, they're attracting clients who already know what they want. The 100% 'undefined' country traffic suggests either tracking limitations or a hyper-local Melbourne focus that filters out global noise.
Their tech stack reveals a modern, performance-obsessed mindset: Next.js for speed, Bootstrap for rapid prototyping, and Google Analytics/Tag Manager for precise measurement. The presence of DoubleClick Floodlight and Google Ads suggests they're not just building pretty websites—they're building conversion machines. The Facebook Pixel integration hints at sophisticated retargeting strategies for their B2B clients.
- Revenue per employee ($147K) rivals top-tier consultancies
- 58% organic traffic suggests strong referral and word-of-mouth channels
- Modern stack (Next.js, Bootstrap) prioritizes speed and scalability
- Director-level technical expertise (Matthew Storey) indicates deep capabilities
The Boutique That Outperforms
Liquorice proves that in the age of AI and automation, human craft at scale beats algorithmic scale at craft. Their $2.8M revenue from 19 people isn't a limitation—it's a competitive moat.
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5 keywordsHow is Liquorice's SEO?
Open Graph Image
https://cdn.liquorice.com.au/231025_liquorice_office-0646.jpg
Meta Tags
Liquorice Digital Agency Melbourne | We’re an independent brand and…
Welcome to Liquorice
We’re an independent brand and digital agency in the heart of Naarm…
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About liquorice.com.au
Welcome to Liquorice
Company Overview
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Phone Numbers
Technology Stack
liquorice.com.au uses 12 technologies across their website including DoubleClick Floodlight, Google Ads, Typeform, Google Tag Manager, Google Analytics, and more.
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Forms
Typeform
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
Material UI
Traffic & Audience
liquorice.com.au receives approximately 1.4K monthly visitors and ranks #12,550,953 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of liquorice.com.au's traffic comes from .
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This page provides publicly available information about liquorice.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit liquorice.com.au directly at https://liquorice.com.au.