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Listen360: The Silent Giant of Customer Retention
How a 50-person team commands a 700K+ monthly traffic fortress with 82% direct visits
In a world obsessed with viral growth and SEO hacks, Listen360 has built a moat by being the silent, indispensable backbone for businesses terrified of customer churn. They don't need to shout because their clients are too busy listening.
"82% direct traffic isn't just a metric; it's a testament to product stickiness. Users don't find Listen360; they rely on it."
The Enterprise Paradox
Listen360 operates in a classic enterprise SaaS paradox: massive usage with minimal public fanfare. With 50 employees generating an estimated $5.8M in revenue, they achieve a staggering $116K revenue per employee. This efficiency suggests a highly automated, self-service model that scales without proportional headcount growth.
The SEO Mirage
The data reveals a fascinating blind spot. Despite 700K+ monthly visits, only 14% comes from organic search. Their top keywords aren't branded—they're long-tail review queries like 'terminix ri reviews' and 'amanda lawrence loan officer reviews.' This indicates they power the review engines of massive franchises (Terminix, loan officers), embedding themselves as the infrastructure rather than the destination.
This B2B2C strategy is brilliant. Listen360 doesn't compete for the 'customer experience software' keyword; it becomes the software that powers the reviews for thousands of local businesses. The 95.7% traffic concentration in 'undefined' (likely the US) suggests a hyper-focused domestic strategy before any global expansion.
- Infrastructure Play: They are the white-label engine behind thousands of franchise reviews, not just a standalone app.
- Traffic Quality over Quantity: 82% direct traffic implies a user base that logs in daily, not casual browsers.
- Lean Operations: A 50-person team managing 700K visits suggests heavy automation in onboarding and support.
The Unseen Moat
Listen360 proves that the most valuable SaaS businesses often aren't the loudest—they're the ones quietly embedded in the daily operations of thousands of businesses.
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Customer Experience Software - Listen360
Listen360 is a customer experience software and marketing platform that helps businesses measure customer satisfaction and reduce customer churn.
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About listen360.com
Listen360 is a customer experience software and marketing platform that helps businesses measure customer satisfaction and reduce customer churn.
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listen360.com uses 16 technologies across their website including WordPress, jsDelivr, Cloudflare, and more.
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Traffic & Audience
listen360.com receives approximately 702.7K monthly visitors and ranks #87,191 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:00 on the site.
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