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Mint: The Business News Behemoth
How Livemint built a 37M monthly visit empire on premium business news
In the chaotic ocean of Indian news, Livemint isn't just another wave—it's the tide pulling the rest of the market toward it. With 37 million monthly visits and a grip on the country's financial elite, Mint has turned business journalism into a high-stakes product strategy.
"They don't just report the market—they *are* the market's pulse."
The Trust Equation
Livemint's 338 employees aren't just journalists; they're architects of financial credibility. With key talent like National Editor Shayan Ghosh and Creative Director Abel Robinson, they've built a newsroom that treats business reporting as a product—prioritizing accuracy, speed, and depth. The result? A 3.2/5 Trustpilot rating from a single review, but more importantly, a 25% direct traffic share—meaning readers come back because they trust the brand, not because they stumbled upon it.
The SEO Juggernaut
With 72% of traffic coming from organic search, Livemint has mastered the art of being found. Keywords like 'mint' (251K monthly searches) and 'indigo' (2.2M) drive traffic, but it's their ability to rank for broad financial news that sets them apart. They've turned search intent into a revenue stream, leveraging the massive backlink profile of 56M+ to dominate SERPs. This isn't just SEO—it's a defensive moat built on content authority.
The tech stack reveals a modern media company: Tailwind CSS for speed, PWA for mobile dominance, and lazy loading for performance. But the real innovation is in their data strategy. They collect consent, manage user data, and have a clear privacy policy—turning compliance into a competitive advantage in an industry where trust is the ultimate currency.
- Revenue of $54.9M shows premium business news is a viable business model
- Twitter, YouTube, and Facebook integration creates a multi-platform newsroom
- License-free 6GHz spectrum coverage demonstrates their ability to break tech policy news first
The Future is Financial
Livemint proves that in the attention economy, trusted business journalism is the ultimate luxury product. They've turned news into a scalable, high-margin business—while others chase clicks, they capture capital.
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5 keywordsHow is Livemint's SEO?
Open Graph Image
https://www.livemint.com/lm-img/static/default/newmintdefault-621.jpg
Meta Tags
Business News Today: Read Latest Business News, Live India Share Market News, Finance & Economy News | Mint
Business News: Read latest Business News headlines, LIVE share market news and updates, financial, economic and banking news from India & across the World on Mint.
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Reviews (1)
Personal Info Fraudsters
Worst news app, after failing as a news channel, they are now trying to scam people by offering personal loans on WhatsApp, SMS and calls as unsolicited marketing. Not sure how they get our personal info, robbing from the internet I guess. Nevertheless sending unwanted offers of loans on private numbers, talk of desperation, from news to loans, keep going, you are on the right downward trajectory.
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About livemint.com
Business News: Read latest Business News headlines, LIVE share market news and updates, financial, economic and banking news from India & across the World on Mint.
Company Overview
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Technology Stack
livemint.com uses 21 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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YouTube Embed
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Google Fonts
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PHP
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DoubleClick Floodlight, Twitter Pixel, Google Ads
Scheduling
Cal.com
Traffic & Audience
livemint.com receives approximately 37.6M monthly visitors and ranks #1,793 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:10 on the site.
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This page provides publicly available information about livemint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit livemint.com directly at https://livemint.com.