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Livian: The Real Estate Platform That Actually Scales
A deep dive into the $26.6M platform for high-performing agents and teams
While most real estate tech stacks are a patchwork of 10+ tools, Livian is betting that high-performing agents want one unified platform. With $26.6M in revenue and 161 employees, this isn't another startup—it's a calculated bet on operational excellence.
"Livian isn't selling software—they're selling operational leverage for teams that already know how to sell houses."
The Agent-First Philosophy
Livian's leadership team reads like a who's who of real estate operations. Adam Hergenrother (Founder & CEO) built this for agents who've outgrown solo operations. With Reid Ferguson, Hallie Warner, and Eric Forney in executive roles, they're not just building features—they're architecting workflows. The platform is designed for teams that need to coordinate listings, client pipelines, and financials without switching between 15 different tabs.
The Revenue Trajectory
At $26.6M with 161 employees, Livian is generating approximately $165K per employee—a strong ratio for a B2B SaaS platform. The 40% direct traffic signal is particularly telling: it suggests high brand recall and repeat usage. This isn't a platform agents discover and forget; it's one they integrate into their daily operations and return to consistently.
The tech stack reveals their priorities: jQuery and Swiper for UI interactions, Tailwind CSS and Bootstrap for rapid development, plus Google Analytics for data-driven iteration. They're not chasing bleeding-edge frameworks—they're building reliable, performant tools that work at scale. The integration with YouTube, Facebook, LinkedIn, and Instagram suggests a platform built for modern agents who need to manage both transactions and personal brands.
- Unified platform for agent teams, not individual agents
- Strong financial metrics with $26.6M in revenue
- High direct traffic (40%) indicating strong brand loyalty
- Built for scale with 161 employees and growing
- Social media integration for modern agent branding
The Real Estate Platform Paradox
Livian solves the fragmentation problem for teams ready to scale beyond $10M in annual volume. It's not for everyone—and that's exactly the point.
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Livian | The Real Estate Platform For Agents & Teams
The ultimate, all-inclusive real estate platform for high-performing agents and teams.
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About livian.com
The ultimate, all-inclusive real estate platform for high-performing agents and teams.
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Technology Stack
livian.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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WooCommerce
Traffic & Audience
livian.com receives approximately 1.2K monthly visitors and ranks #13,449,767 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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