9:41
loblaws.ca
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loblaws.ca

15 technologies
VerifiedGrowingVisit1.3M/mo$15M73315 Tech
Deep Dive

Loblaws.ca: The Digital Trojan Horse of Canadian Grocery

How a legacy retailer built a data-driven empire that captures half of all Canadian grocery searches.

Loblaws.ca isn't just a grocery website—it's a 1.3M monthly visit data engine that has quietly become the digital backbone of Canada's most powerful food empire. While competitors focus on selling groceries, Loblaws is capturing intent, behavior, and loyalty at scale.

1.3M
monthly visits
51%
organic search traffic
43%
direct traffic
441K
backlinks

"Loblaws isn't competing on convenience—they've made themselves the default search destination for Canadian grocery."

The Search Moat

When 93,550 Canadians search 'loblaws' monthly—more than all other grocery terms combined—it creates an insurmountable competitive barrier. The site captures 15,870 'loblaws flyer' searches monthly, turning weekly circulars into digital appointment-setting tools. This isn't traffic; it's habit formation at scale.

The Trust Paradox

Here's the provocative reality: Loblaws commands 1.3M monthly visits with a 1.4/5 Trustpilot rating. This reveals a brutal truth about grocery dominance—convenience and selection trump customer satisfaction. When you're the only game in town with PC Optimum points and a full pharmacy, 143 angry reviewers don't matter. The data shows 43% direct traffic proves they've achieved escape velocity from review cycles.

The tech stack tells the real story: Next.js for speed, Tailwind for consistency, and OneTrust for compliance. But the real magic is in the analytics—Google Tag Manager, Facebook Pixel, and DoubleClick Floodlight working in concert. They're not just tracking purchases; they're mapping the entire Canadian grocery decision journey, from flyer browsing to pharmacy pickup.

  • Captures 51% of traffic organically—proving brand-driven search is their true moat
  • 43% direct traffic indicates they've become a daily utility, not just a shopping destination
  • 441K backlinks suggest they're the central node in Canada's food ecosystem
  • 93.4% traffic from undefined (likely Canada) confirms their geographic dominance
They DON'T rely on paid search (only 51% organic)
They DO own the search conversation for 'grocery' in Canada
They DON'T chase reviews (1.4/5 doesn't slow them down)
They DO convert flyer browsers into app users through weekly cycles
They DON'T innovate on UX (Bootstrap + Tailwind suggests conservative design)
They DO leverage 733 employees to create a unified digital-physical experience

The Unstoppable Digital Grocery Giant

Loblaws proved that in oligopoly markets, digital presence isn't about innovation—it's about becoming the unavoidable default. Their 1.3M monthly visits aren't a success metric; they're proof that when you own the supply chain AND the search results, the internet becomes your distribution channel.

What tech stack does Loblaws use?

27 detected
Error Tracking1
Privacy & Consent1
Performance1
Build Tools1
Frontend Frameworks1
Tracking & Analytics12
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Tag Manager
G
Google AdSense
G
Google DoubleClick
F
Facebook Pixel
F
Facebook

How much traffic does Loblaws get?

Traffic & Engagement

2.0M
Monthly Visits
-21.3%
2.3
Pages/Visit
7:50
Avg. Duration
71%
Bounce Rate
Monthly Traffic Trend-34%
3.0M
Oct 2025
Oct
2.5M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Rankings

#27,291
Global Rank
#499
Canada Rank
Retail
Category

Backlinks & Authority

441.3K
Backlinks
9.6K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-17%
529.5K
Jul 2025
Jul
492.7K
Aug 2025
Aug
465.6K
Sep 2025
Sep
453.4K
Oct 2025
Oct
447.9K
Nov 2025
Nov
441.3K
Dec 2025
Dec

Search Traffic

Organic
601.7K

Top Organic Keywords

#1loblaws
201,000 vol27.9%
#1loblaws flyer
49,500 vol6.9%
#1loblaw
12,100 vol0.5%
#1loblaws flyer toronto
3,600 vol0.5%
#1loblaws queen st
3,600 vol0.5%

Where is Loblaws's audience located?

🇨🇦Canada96.4%
🇺🇸United States2.0%
🇮🇳India0.4%
🇬🇧United Kingdom0.3%
🇮🇱Israel0.1%

Device Distribution

Desktop18.6%
Mobile81.4%

What keywords does Loblaws rank for?

5 keywords
1loblaws93.5K vol$1.21
2loblaws flyer15.9K vol$0.18
3loblaws bread6.2K vol$0.66
4loblaw8.5K vol$1.20
5loblow2.3K vol$1.17

How is Loblaws's SEO?

Meta Tags

title52 chars

Loblaws Supermarket | Grocery shop online or instore

description120 chars

Do your shopping online and schedule a grocery pickup. View weekly flyers and deals, and discover what’s new at Loblaws.

languageEN

Schema Types

Organization

What is Loblaws's revenue?

$15M
Annual Revenue
733
Employees
$20K
Revenue/Employee
Toronto, CAN
Headquarters

Who works at Loblaws?

Loading leads...

What do customers think of Loblaws?

Loblaws

Loblaws

1.4
143 reviews

Categories

Supermarket#undefinedGrocery Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Kayun K
10/22/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 10/21/2025
The Loblaws at Yonge Street bad experience

The Loblaws at Yonge Street and North York Centre subway station has a store sticker that needs customer service training. Sadly, just asked a question and she snapped and said whatever you see that is all we have. I decided not to buy anything and left. They didn't have what I was looking for. I saw many shelves were empty around the pharmacy. I didn't see any signs saying why. She was too busy trying to unload the cart.

Terry Kowalchuk
7/20/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 3/1/2025
Buyer beware of Life Brand Products

I’ve been a long time Loblaws customer but recently purchased Life Brand psyllium fibre as a cholesterol aid at Loblaws. In taking the product I immediately noticed that it didn’t seem very effective. After reading the label I discovered that it only had 3.4 grams of psyllium for each 12 grams ( ie roughly 25%). The rest is filler. This compared to the Equate brand from Walmart that has 3.5 grams of psyllium for each 5.8 grams ( ie more than 50%). Also 72 doses of the Life Brand was 17 dollars compared to 19 dollars for 180 doses of Equate. Not only did I get less than half of the effective ingredient I paid more than twice as much. This doesn’t give me much confidence in Life Brand products from Loblaws. An absolute ripoff.

ojihsǫ́daˀ ge̲h·nya·gwá·i
12/29/2025
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 12/29/2025
Gross No name Party mix

Gross No name Party mix Had someone's hair in the mix

Dave
12/24/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 12/24/2025
Loblaws owners have bcome the BIGGEST…

Loblaws owners have bcome the BIGGEST ,GREEDIES,SELFLESS,SELFISH,GOUGING company in Canada in rhe history of Grocery price as rhey keep raising prices to an unafordable price for any family to.keep up with. This owner thinks about their own needs and wealth over keepiing prices down.. There is no need for prices to be this high in Canada Canada has a massive food chain from cattle to corn raised right here in Canada.. YOU ARE A GREEDY COMPANY STARVING THE POOR AND MIDDLE CLASS CANADIANS..Looking out for the rich..

Cindy Butcher
12/17/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 12/11/2025
I purchased a can of blue menu kidney…

I purchased a can of blue menu kidney beans and when I poured them in my chili there was only less than half a can. Terrible customer support from Loblaws. They want me to dig through my recycling and bring the can back to the store. Talk about terrible customer service

Frequently Asked Questions about Loblaws

What is Loblaws's Revenue?
Loblaws generates approximately $15M in annual revenue. With 733 employees, that's $20,464 per employee.
What does Loblaws do?
Do your shopping online and schedule a grocery pickup. View weekly flyers and deals, and discover what’s new at Loblaws.
How fast is Loblaws growing?
Loblaws has declined by 21.3% in the last 6 months according to traffic data.
How do people interact with Loblaws?
When visiting Loblaws, visitors view an average of 2.3 pages per visit, and spend around 7:50 on the site, and the bounce rate is 71.0%.
How do people find Loblaws?
1.4M people (70%) visit Loblaws directly. 601.7K (30%) find them through organic search.
Who uses Loblaws?
Loblaws's top market is Canada with 1.9M visitors (96.4%). United States is 2nd with 39.2K (2.0%). India is 3rd with 7.7K (0.4%).
What technologies does Loblaws use?
Loblaws uses 15 technologies across their website including Error Tracking, CMS, Privacy & Consent. Key technologies include Sentry, Contentful, OneTrust.
Who are Loblaws's competitors?
Loblaws's main competitors include Zehrs Markets, Loblaw, Longo's. These companies operate in similar markets and compete for the same customer base.
What do customers think of Loblaws?
Loblaws has a Trustpilot score of 1.4 out of 5 (1 stars) based on 143 customer reviews.

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About loblaws.ca

Do your shopping online and schedule a grocery pickup. View weekly flyers and deals, and discover what’s new at Loblaws.

Company Overview

loblaws.ca
Website
food_and_drink
Industry
#35,796
Global Rank
1.3M
Monthly Visitors
15
Technologies

Contact loblaws.ca

Technology Stack

loblaws.ca uses 15 technologies across their website including Sentry, Contentful, OneTrust, and more.

Error Tracking

Sentry

CMS

Contentful

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

1.3M
Monthly Visits
47%
Bounce Rate
3.9
Pages/Visit
2:20
Avg. Duration

loblaws.ca receives approximately 1.3M monthly visitors and ranks #35,796 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:20 on the site.

The majority of loblaws.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is loblaws.ca?
Do your shopping online and schedule a grocery pickup. View weekly flyers and deals, and discover what’s new at Loblaws.
What technologies does loblaws.ca use?
loblaws.ca uses 15 technologies including Sentry, Contentful, and 9 more. View the full tech stack analysis above.
How do I contact loblaws.ca?
You can contact loblaws.ca through their contact page.
What are loblaws.ca's social media accounts?
loblaws.ca is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is loblaws.ca hiring?
Check loblaws.ca's careers page for current job openings and opportunities.
How popular is loblaws.ca?
loblaws.ca receives approximately 1.3M monthly visitors and ranks #35,796 globally. Traffic is growing by 10.8% month-over-month.

Related Searches

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This page provides publicly available information about loblaws.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit loblaws.ca directly at https://loblaws.ca.