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Locatory.com: The B2B Aircraft Parts Marketplace
A deep dive into the industrial marketplace connecting airlines, MROs, and manufacturers globally.
In the high-stakes world of aviation maintenance, finding a specific part can cost millions in downtime. Locatory.com attacks this problem head-on, positioning itself as a global marketplace for aircraft parts with a claimed 95% find rate.
"They aren't just listing parts; they are digitizing the supply chain for an industry notoriously slow to adopt tech."
The Niche Industrial User Base
Locatory.com targets a hyper-specific audience: airlines, MROs (Maintenance, Repair, and Overhaul), manufacturers, and helicopter operators. With 25,000 users, the platform is small but highly concentrated. The real metric of success here isn't vanity traffic; it's the '95% find rate.' For a mechanic on a tarmac in a non-hub location, that percentage is the difference between a grounded plane and an on-time departure.
Global Reach, Local Impact
While traffic data shows undefined top countries, the platform boasts 150+ locations. This suggests a strategy focused on regional hubs rather than broad consumer appeal. The traffic split—50% organic search and 33% direct—indicates a mature user base that knows exactly where to go, rather than browsing casually. The top keywords aren't branded fluff; they are specific part numbers like '321-451-100-0' and '3290196', proving their SEO is optimized for immediate, high-intent procurement.
The technology stack is modern yet pragmatic. They leverage jQuery and Bootstrap for stability, but also use Vite and PWA (Progressive Web App) technologies, indicating a push toward faster, app-like experiences for field technicians. The revenue figure of $60.3M for a company of 223 employees is healthy, suggesting a robust transaction volume or high-value subscription model typical of B2B industrial platforms.
- Supply Chain Digitization: Moving analog procurement to digital discovery.
- High-Intent Traffic: SEO targets specific part numbers, not generic terms.
- Niche Dominance: Focuses purely on aviation/MRO, avoiding generalist dilution.
The Quiet Giant of Aviation Procurement
Locatory.com proves that in B2B, depth of inventory beats breadth of audience.
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Locatory.com - Trusted Marketplace For All Aviation Needs
Locatory.com: 10B+ aircraft parts, 25k users, 95% find rate, 150+ locations. For airlines, MROs, manufacturers, resellers & helicopter operators.
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About locatory.com
Locatory.com: 10B+ aircraft parts, 25k users, 95% find rate, 150+ locations. For airlines, MROs, manufacturers, resellers & helicopter operators.
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Technology Stack
locatory.com uses 23 technologies across their website including PHP, WordPress, Cloudflare, and more.
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Traffic & Audience
locatory.com receives approximately 20.9K monthly visitors and ranks #1,241,233 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:19 on the site.
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