lockly.com
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Lockly: The Data-Driven Door Lock
How a 30-person team built a $10M smart lock empire on trust and tech.
While the smart home market floods with generic gadgets, Lockly carved a niche by solving the oldest security flaw of all: the predictable PIN code. With patented PIN Genie™ technology and a 4.9/5 Trustpilot rating, they aren't just selling locks—they're selling peace of mind to 89,000 monthly visitors.
"Lockly proves that in the hardware space, a proprietary algorithm (PIN Genie™) is worth more than a marketing budget."
The Trust Economy
Lockly’s traffic split is telling: 44% direct and 45% organic. This indicates a brand that doesn't rely on aggressive paid acquisition. Customers aren't discovering Lockly by accident; they are searching for it by name. The 531 Trustpilot reviews act as a conversion engine, validating the premium price point against competitors.
Lean Efficiency
With $10.2M in revenue and only 30 employees, Lockly boasts a revenue-per-employee ratio of roughly $340,000. This is exceptional for a hardware company, suggesting highly efficient operations and a direct-to-consumer model that bypasses traditional retail margins.
The search data reveals a savvy user base. Beyond the brand name, users hunt for specific features like 'Lockly Visage' (facial recognition) and family sharing capabilities. The inclusion of a PWA (Progressive Web App) in their tech stack signals a commitment to mobile-first utility, bridging the gap between a physical lock and a digital ecosystem.
- Proprietary Tech: PIN Genie™ masks fingerprints on the keypad, preventing wear-pattern hacks.
- High-Intent Traffic: 45% of traffic is organic, driven by branded and feature-specific keywords.
- Community Driven: Active social presence across Twitter, LinkedIn, and YouTube fosters user education.
The Verdict: A Hardware Unicorn in the Making?
Lockly is executing a classic playbook: proprietary tech, high trust, and lean operations. For investors and founders, the lesson is clear: In commoditized markets, invent the feature, don't just assemble the parts.
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Open Graph Image
http://lockly.com/cdn/shop/files/Lockly_lockup_logo_20240805.png?v=1725258925&width=2048
Meta Tags
Fingerprint, Smartphone-Control Smart Locks | Lockly®
Discover the most advanced smart locks with patented PIN Genie™ technology, HD video, 2-way communication, 3D fingerprint access, remote unlocking and more!
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Lockly
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Reviews (20)
Excellent Communication!
Emma was so helpful during the process where my smart hub failed. I got a replacement and she was very diliegent about following up and keeping me updated. Great service.
I had an issue deleting an old access…
I had an issue deleting an old access code and it was resolved by a representative.
Thank you so much for the 5-star rating! ⭐ We’re glad to hear that your issue with deleting the old access code was resolved by our representative. If you need any further assistance, please don’t hesitate to reach out—we’re always happy to help!
This LOCKLY lock is the best in town
This LOCKLY lock is the best in town. Nobody can’t match it, it is a great lock
Thank you for the great feedback! We’re thrilled to hear that you consider the LOCKLY lock the best in town. We appreciate your support!
Quick and informative to solve issue.
Quick and informative to solve issue.
Thank you for your feedback! We’re glad our team was quick and informative in resolving your issue.
Excellent service and correspondence
Excellent service and correspondence
Thank you for your kind feedback! We’re glad to hear you had an excellent experience with our service and correspondence.
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About lockly.com
Discover the most advanced smart locks with patented PIN Genie™ technology, HD video, 2-way communication, 3D fingerprint access, remote unlocking and more!
Company Overview
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Technology Stack
lockly.com uses 24 technologies across their website including Vimeo, Google Fonts, hCaptcha, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
lockly.com receives approximately 89.3K monthly visitors and ranks #427,123 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:54 on the site.
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This page provides publicly available information about lockly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lockly.com directly at https://lockly.com.