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Lodgable: The $2.3M Freemium Anomaly
Analyzing a free property management platform with a mysterious traffic profile
In a SaaS market where property management tools charge hundreds per month, Lodgable makes a bold claim: it's completely free. This isn't a freemium trial—it's a zero-cost platform for managing short-term rentals, backed by a lean team of just 15 people generating $2.3M in revenue. The question isn't how they survive; it's how they scale.
"A 15-person team generating $2.3M with a free product is either a brilliant model or a time bomb."
The Traffic Paradox
Lodgable's traffic profile raises immediate red flags. With only 4,840 monthly visits and a global rank of #3.8M, the revenue-to-traffic ratio is mathematically suspicious. The top keywords reveal a broken SEO strategy: 'anal momando' (390 volume), 'frank n furter tim curry' (1,350 volume), and 'drake ironclad' (1,120 volume) dominate their organic search—none of which are property management terms. This suggests either a catastrophic SEO misfire or a data anomaly.
The Revenue Mystery
How does a platform with <5K monthly visits generate $2.3M? Two possibilities: 1) They convert at an impossible 95%+ rate, or 2) The revenue comes from enterprise contracts not reflected in web traffic. With a CEO (Kimball McGary) and Account Executive on staff, they're clearly selling B2B. The 'free' model likely hides a revenue stream—perhaps taking a percentage of bookings or charging for premium integrations. The 15-employee team suggests heavy automation, but the tech stack (jQuery, Bootstrap) feels dated for a modern SaaS.
The tech stack tells its own story. jQuery, Bootstrap, and Swiper suggest a legacy frontend architecture, while Tailwind CSS hints at recent updates. This isn't a bleeding-edge stack—it's pragmatic engineering. For a property management platform, reliability over flash is the right call. The 24 detected technologies include modern touches like Lazy Loading and Priority Hints, showing they're optimizing for performance despite the dated foundations.
- Zero-cost model disrupts the $50-300/month PMS market
- 15-person team structure suggests high automation and low overhead
- Traffic data appears broken or intentionally obfuscated
- Tech stack is pragmatic but not cutting-edge
- Revenue likely comes from hidden fees or enterprise deals, not web conversions
The Freemium Gamble
Lodgable's model only works if they control the booking flow or payment processing. For investors, the question is whether 'free' is a sustainable moat or a race to the bottom.
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https://lodgable.com/wp-content/uploads/2022/05/ico1.png
Meta Tags
Lodgable - Vacation Rental and Airbnb Property Management Software
Lodgable is a platform used by property managers to help manage their Short-Term Rentals and Vacation Rentals. All offered at NO COST to you!
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About lodgable.com
Lodgable is a platform used by property managers to help manage their Short-Term Rentals and Vacation Rentals. All offered at NO COST to you!
Company Overview
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Technology Stack
lodgable.com uses 24 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
CDN
unpkg
Cloud & Hosting
Cloudflare
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Traffic & Audience
lodgable.com receives approximately 4.8K monthly visitors and ranks #3,836,057 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
The majority of lodgable.com's traffic comes from undefined, undefined, .
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