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loft.com.br
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loft.com.br

25 technologies
VerifiedVisit1.0M/mo$330M2.4K25 Tech9 Leads
Deep Dive

Loft: The $330M Tech Play on Brazil's Housing

How 2,350+ employees are digitizing real estate for 1M+ monthly visitors

Loft isn't just another real estate listing site—it's a full-stack fintech and logistics company disguised as a property portal. With $788M in funding and a $330M revenue run rate, they're systematically dismantling the archaic, paper-heavy Brazilian housing market.

$329.6M
annual revenue
2,354
employees
1.02M
monthly visits
59%
organic traffic

"Loft isn't selling apartments—they're selling trust in a market where both are scarce."

The Platform Play

While traditional real estate agencies operate as brokers, Loft built a vertically integrated platform. Their 50,000+ apartments aren't just listings—they're inventory. The company handles everything from financing (via Loft Fiança) to the final transaction, capturing value at every step of the funnel. This isn't a marketplace; it's an end-to-end infrastructure layer for Brazilian real estate.

Traffic & SEO Dominance

With 1M+ monthly visits, Loft captures 288,940 searches for just their brand name. The real power is in the long tail: 'loft fiança aluguel' (2,550 searches) and 'loft seguro fiança' (1,080 searches) show they're winning the insurance-finance battle. The 59% organic traffic share proves they're not just buying ads—they're building a content and SEO moat that competitors can't easily replicate.

The tech stack reveals their ambition: Tailwind CSS, Bootstrap, and Ant Design for rapid UI iteration; Vite and PWA for performance; Datadog RUM for real-time monitoring. This isn't a legacy system—it's a modern, scalable architecture designed for a company that processes thousands of transactions monthly. The absence of traditional CRM tools in the stack suggests they've built proprietary systems for lead management and transaction workflows.

  • Fintech integration: Loft Fiança transforms them from a listing service to a financial intermediary
  • Vertical inventory model: Owning/controlling 50,000+ listings creates supply-side moats
  • Brand authority: 4.5M backlinks signal massive trust and SEO dominance in Brazil
  • Full-stack operations: From financing to logistics, they own the entire transaction lifecycle
Traditional agencies (no tech infrastructure)
End-to-end digital transaction platform
Fragmented listing platforms (no transaction control)
Proprietary inventory and financing
Bank-only financing (slow, bureaucratic)
Data-driven pricing and matching

The Unicorn Blueprint

Loft is executing the classic marketplace-plus-fintech play that made companies like Opendoor and Compass unicorns—but in a market with far less infrastructure and more friction. Their $788M war chest and 2,354 employees suggest they're not just building a business; they're building an ecosystem that will dominate Brazilian real estate for the next decade.

What tech stack does Loft use?

51 detected
Security1
Customer Support1
Performance1
Web Standards1
Build Tools1
Frontend Frameworks3
Tracking & Analytics26
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google AdSense
B
Bing
L
LinkedIn Insight Tag
F
Facebook Pixel
A
Analytics Service
A
Amazon CloudFront
M
Microsoft Clarity
L
LinkedIn
G
Google Analytics
F
Facebook
T
TikTok Pixel

How much traffic does Loft get?

Traffic & Engagement

783.0K
Monthly Visits
+39.8%
3.0
Pages/Visit
7:56
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+27%
616.4K
Oct 2025
Oct
560.1K
Nov 2025
Nov
783.0K
Dec 2025
Dec

Rankings

#60,178
Global Rank
#2,577
Brazil Rank
Real Estate
Category

Backlinks & Authority

4.5M
Backlinks
5.2K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
4.4M
Jul 2025
Jul
4.5M
Aug 2025
Aug
5.0M
Sep 2025
Sep
4.9M
Oct 2025
Oct
4.8M
Nov 2025
Nov
4.5M
Dec 2025
Dec

Search Traffic

Organic
1.0M
Paid
25

Top Organic Keywords

#1loft
40,500 vol1.0%
#1loft imoveis
2,900 vol0.2%
#1loft fiança aluguel
6,600 vol0.1%
#1são paulo loft
1,600 vol0.1%
#1rua bom sucesso
4,400 vol0.1%

Where is Loft's audience located?

🇧🇷Brazil98.4%
🇯🇵Japan0.9%
🇺🇸United States0.3%
🇩🇪Germany0.1%
🇵🇹Portugal0.1%

Device Distribution

Desktop31.6%
Mobile68.4%

What keywords does Loft rank for?

5 keywords
1loft288.9K vol$0.33
2loft seguro fiança1.1K vol$0.33
3loft fiança aluguel2.5K vol$0.28
4loft fiança1.2K vol$0.30
5lof t3.1K vol$0.30

How is Loft's SEO?

Open Graph Image

OG Image preview
og:image

https://loft.com.br/images/og-default.png

Meta Tags

title62 chars

Loft - Comprar e vender imóvel pode ser descomplicado e seguro

description145 chars

Comprar imóvel é simples e seguro, são mais de 50.000 apartamentos à venda nas principais cidades do Brasil. Compra e venda de imóveis é na Loft!

languagePT-BR

H1 Tags

h1Facilidade para quem quer comprar, vender ou alugar

Schema Types

Corporation

What is Loft's revenue?

$330M
Annual Revenue
2,354
28%
Employees
$140K
Revenue/Employee
$788M
Total Funding
$2.9B
Valuation
Sao Paulo, BRA
Headquarters

Who competes with Loft?

Who works at Loft?

Loading leads...

What do customers think of Loft?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Loft

What is Loft's Revenue?
Loft generates approximately $330M in annual revenue. With 2,354 employees, that's $140,000 per employee. The company has raised $788M in total funding.
What does Loft do?
Comprar imóvel é simples e seguro, são mais de 50.000 apartamentos à venda nas principais cidades do Brasil. Compra e venda de imóveis é na Loft!
How fast is Loft growing?
Loft has grown by 39.8% in the last 6 months according to traffic data. employee count has changed by 28% year over year.
How do people interact with Loft?
When visiting Loft, visitors view an average of 3.0 pages per visit, and spend around 7:56 on the site, and the bounce rate is 62.9%.
How do people find Loft?
1.0M (134%) find them through organic search. 25 (0%) come through paid advertising.
Who uses Loft?
Loft's top market is Brazil with 770.6K visitors (98.4%). Japan is 2nd with 6.7K (0.9%). United States is 3rd with 2.4K (0.3%).
What technologies does Loft use?
Loft uses 25 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Framer.
Who are Loft's competitors?
Loft's main competitors include Flat. These companies operate in similar markets and compete for the same customer base.

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What are Loft's key pages?

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About loft.com.br

Comprar imóvel é simples e seguro, são mais de 50.000 apartamentos à venda nas principais cidades do Brasil. Compra e venda de imóveis é na Loft!

Company Overview

loft.com.br
Website
business_and_consumer_services
Industry
#62,370
Global Rank
1.0M
Monthly Visitors
25
Technologies
9+
Employees

loft.com.br Key Pages

loft.com.br Social Media

Technology Stack

loft.com.br uses 25 technologies across their website including Google Fonts, HSTS, Framer, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Framer

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

1.0M
Monthly Visits
59%
Bounce Rate
2.0
Pages/Visit
1:44
Avg. Duration

loft.com.br receives approximately 1.0M monthly visitors and ranks #62,370 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:44 on the site.

The majority of loft.com.br's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is loft.com.br?
Comprar imóvel é simples e seguro, são mais de 50.000 apartamentos à venda nas principais cidades do Brasil. Compra e venda de imóveis é na Loft!
What technologies does loft.com.br use?
loft.com.br uses 25 technologies including Google Fonts, HSTS, and 19 more. View the full tech stack analysis above.
How do I contact loft.com.br?
You can contact loft.com.br via email at [email protected].
What are loft.com.br's social media accounts?
loft.com.br is active on instagram. You can find links to all their social media profiles in the social section above.
How popular is loft.com.br?
loft.com.br receives approximately 1.0M monthly visitors and ranks #62,370 globally.

Related Searches

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This page provides publicly available information about loft.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit loft.com.br directly at https://loft.com.br.