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Logically: The MSP Playing the Long Game
A $67M Managed Service Provider betting on security over scale
In a market flooded with low-margin MSPs, Logically is making a calculated bet: that cybersecurity isn't an add-on service, but the core business model. With $67.1M in revenue and 370 employees, they're not chasing hypergrowth—they're building a fortress.
"Logically isn't selling IT support—they're selling risk reduction. And in 2024, that's the only pitch that matters."
The Enterprise Sweet Spot
With 370 employees and $67M in revenue, Logically operates at a scale where they're too big for SMBs but nimble enough for mid-market. Their 48% direct traffic suggests a strong referral engine and brand recognition—likely from existing enterprise relationships. This isn't a company chasing every lead; they're serving established clients who value security over price.
The Security-First Strategy
Logically's 'cyber-first solutions' isn't marketing fluff—it's a strategic moat. While competitors layer security as an afterthought, Logically embeds it across the organization. This approach commands higher margins and creates stickier relationships. Their organic search traffic (33%) shows they're not just relying on outbound sales; they're building authority in cybersecurity thought leadership.
The company's leadership team reads like a playbook for scaling a services business: Joshua Skeens (CEO), Karl Noone (CFO), Paul Turner (Chief Client Success Officer), Chris Morton (CIO), and Jeremy Williams (Chief Operations Officer). This isn't a founder-led shop anymore—it's a professionally managed organization preparing for its next chapter.
- Cybersecurity as core competency, not add-on service
- Enterprise-grade leadership team with clear C-suite structure
- 48% direct traffic indicates strong brand equity and referrals
- Balanced growth: $67M revenue with controlled scaling
Logically is building a defensive moat in a commoditized market
While others race to the bottom on price, they're betting that security expertise is worth paying for. The question isn't whether they'll grow—it's whether they'll stay private or become an acquisition target for a larger player.
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Meta Tags
Your Security And IT Managed Service Provider
Logically’s cyber-first solutions and services infuse security across your organization to reduce risk and empower your teams to focus on your business.
Your Managed Security And IT Services Provider
Logically’s cyber-first solutions and services infuse security across your organization to reduce risk and empower your teams to focus on your business, not the technology behind it.
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About logically.com
Logically’s cyber-first solutions and services infuse security across your organization to reduce risk and empower your teams to focus on your business.
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Technology Stack
logically.com uses 30 technologies across their website including AccessiBe, Vimeo, Font Awesome, Google Fonts, and more.
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AccessiBe
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Vimeo
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Font Awesome, Google Fonts
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PHP
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Contentful, WordPress
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AWS CloudFront
Traffic & Audience
logically.com receives approximately 10.8K monthly visitors and ranks #2,035,646 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 4:54 on the site.
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