longboat.com
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Longboat: The $32M Stealth Giant
Why a 161-person health company dominates with 73% direct traffic
Longboat.com isn't chasing SEO algorithms—it's commanding a captive audience. With 73% of its traffic coming directly, this isn't a startup fighting for clicks; it's a platform people seek out by name.
"When direct traffic dwarfs organic search, you've built a habit, not a website."
The Hidden Power of Direct Traffic
Longboat's traffic profile reveals a classic enterprise pattern: 73% direct, 19% organic. This isn't a content marketing play—it's a utility. Users don't discover Longboat; they log in to it. The keyword data confirms this: 'longboat login' (150 monthly searches) sits alongside 'advarra contact information' (210 searches). This is a B2B platform where access, not awareness, drives volume.
The Advarra Connection
The second-highest search term is 'advarra' (1,720 monthly searches)—a clinical research organization. This isn't a coincidence; it's a partnership. Longboat likely provides the digital infrastructure for Advarra's operations, making their platform the backbone of clinical trial management. When a company's brand becomes synonymous with a partner's workflow, you've achieved integration nirvana.
The tech stack tells a story of practicality over flash. jQuery, Tailwind CSS, Bootstrap—these are workhorses, not show ponies. No fancy frameworks, just reliable tools that handle enterprise-scale complexity. The team composition reinforces this: a Head of Portal Development, Client Success Director, and Project Manager. This is a company built on delivering consistent value, not chasing trends.
- Revenue per employee: ~$201K (healthy for B2B health tech)
- Traffic concentration: 97% from a single country (likely US)
- Brand dominance: 'Longboat' itself drives 1,630 monthly searches
- Login-driven usage: Multiple access-related keywords in top 5
The Quiet Giant Strategy
Longboat proves that in B2B health tech, depth beats breadth, and retention beats reach.
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Open Graph Image
https://www.advarra.com/wp-content/uploads/Home-Page-Hero-Image-1-1440x1337.png
Meta Tags
Homepage - Advarra
Power Your Research Unmatched Reviews Expertise. Innovative Technology. Sponsors, sites, and contract research organizations (CROs) rely on Advarra to ensure
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About longboat.com
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Technology Stack
longboat.com uses 22 technologies across their website including Wistia, Adobe Fonts, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Marketing Automation
Marketo, HubSpot
Traffic & Audience
longboat.com receives approximately 10.4K monthly visitors and ranks #1,518,455 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:52 on the site.
The majority of longboat.com's traffic comes from undefined, .
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This page provides publicly available information about longboat.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit longboat.com directly at https://longboat.com.