loomly.com
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Loomly: The $700k Stealth Giant?
Analyzing the 9-person team behind 355k monthly visitors
In a market dominated by giants like Hootsuite and Buffer, Loomly has quietly built a $700k revenue engine with just 9 employees. This is the story of a bootstrapped contender flying under the radar.
"With 64% direct traffic, Loomly isn't just acquiring users—they're building a brand that people remember and return to."
The Power of Focus
While competitors chase enterprise contracts, Loomly's 9-person team serves a massive audience with surprising efficiency. Their revenue per employee ($77k) suggests a lean, product-led growth model that prioritizes accessibility over complexity. This isn't a team chasing VC funding—it's a machine optimized for profitability.
The Traffic Paradox
Here's the contradiction: 30% of traffic comes from organic search, yet their top keyword is simply 'loomly.' This indicates powerful brand recall rather than SEO gaming. The fact that users search for 'loomy' and 'loom ly' suggests they're finding the tool through word-of-mouth, not algorithmic discovery. This is the signature of a product that delivers real value.
The 1.7/5 Trustpilot rating (26 reviews) presents a fascinating case study. While seemingly negative, low review volume on B2B tools often indicates either niche satisfaction or a disconnect between marketing promises and user expectations. Given their traffic numbers, this rating likely reflects a specific segment of users—perhaps those seeking enterprise features Loomly deliberately omits.
- Bootstrap efficiency: 9 employees generating $700k annually
- Brand strength: 64% direct traffic shows exceptional user recall
- Niche dominance: Ranking for 'turn images to linkedin carousel post' shows deep social media utility
- Tech stack simplicity: jQuery + Tailwind suggests pragmatic engineering over trends
The Unsexy Winner
While competitors burn cash chasing unicorn status, Loomly proves that disciplined execution beats explosive growth. Their model isn't glamorous, but it's built to last.
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5 keywordsHow is Loomly's SEO?
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Social Media Management Platform | Loomly
Loomly is a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
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Reviews (20)
Great to check in on fun daily…
Great to check in on fun daily holidays! Thank you
Overall Loomly is a fantastic platform, but the price!
Overall Loomly is a fantastic platform. The tools it has included as well as the ease of use both for an agency as well as clients is fantastic and it makes for a great on boarding experience for clients. My issue here is with a recent overhaul of their package and billing system, which has shut out smaller agencies from being able to effectively afford the platform. I have been a Loomly user for the last four years and they have always been great with fantastic support if there was a problem, which was rare, but I recently had my bill jump 6x the normal amount per month in order to continue using the platform. As a small agency, the platform worked perfectly until now, but the cost has pushed me away, the monthly cost has now got to a stage where it is no longer feasible without incredible price increases for our clients, which they will not accept. It has put my agency in a very difficult position and as a result, I can only give it two stars despite it being a fantastic platform.
Trial period was fine, but then IG's API becomes a growing problem
IG's API becomes a growing problem and after a while, Loomly becomes useless for me. I can't post videos that are more than a min long. I can't post square images, only portrait. My threads account keeps disconnecting for no reason. This was not discovered until after I opted for the annual rate. :(. Customer service was not understanding. I would have taken a partial refund but they wouldn't budge at all. Most of my posts are now coming directly from my phone....using this service become more of a headache, costing me a lot of time to troubleshoot.
Disappointed in their attitude
Disappointed in their attitude I have used Loomly for a number of years, and been generally happy with how it has developed. I believe I was quite an early user. But my use of social media has changed, and I wanted to cancel my subscription. I had paid annually, so obviously would not expect anything like a full refund. But I'm just three months into the annual subscription, and I think it's shameful that they don't offer some degree of refund - especially as I've been with them for five years. Every other company that I've had dealings with has taken a much more professional attitude, and I can see I am not alone in my disappointment.
Loomly Has Changed And Not For The Better.
I've been a loomly customer since early 2019 and was a very big advocate for this platform and the innovative team behind it. I don't know what has gone wrong the past 12 months but the wheels are absolutely off. Silly development changes that add extra steps, technical glitches and removal of the support chat should have been warning signs. Today, I was slugged with a 600% increase in my subscription (from $69 AUD to just over $600 AUD). No notice, no discussion - just an attempt to charge my card for the larger amount. I've reached out twice today but there is zero cares given from support. Social scheduling programs are everywhere so Loomly will undoubtedly see a mass exodus. It was never the best program but the support, the fact you could reach out with a suggestion and they implemented it - was more than enough to avoid us shopping around for the past 7 years. That just changed in one night. Want a lesson on how to erode long-term customer loyalty in under 24 hours - this is it!
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About loomly.com
Loomly is a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
Company Overview
loomly.com Social Media
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Technology Stack
loomly.com uses 18 technologies across their website including Google Fonts, Contentful, cdnjs, and more.
Fonts
Google Fonts
CMS
Contentful
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
Osano
Marketing Automation
HubSpot
Traffic & Audience
loomly.com receives approximately 355.0K monthly visitors and ranks #88,304 globally. The website has a bounce rate of 31% with visitors viewing an average of 8.7 pages per visit. Users spend an average of 8:00 on the site.
The majority of loomly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about loomly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit loomly.com directly at https://loomly.com.