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loveoggs.com

23 technologies
VerifiedGrowingVisit6.6K/mo$9M6123 Tech12 Leads
Deep Dive

Loveoggs: The Vegan Egg Revolution

How a UK startup is cracking the $100B egg industry with aquafaba.

While the world argues over lab-grown meat, Loveoggs is quietly dismantling the egg industry from the inside out. They aren't selling a lifestyle; they are selling chemistry—specifically, the magic of aquafaba.

$9.3M
Annual Revenue
61
Employees
57%
Organic Traffic
4.1/5
Trustpilot Score

"They aren't just replacing eggs; they are industrializing the waste stream of chickpeas to do it."

The Aquafaba Moat

Loveoggs has found a massive arbitrage opportunity in the most unglamorous byproduct of the food industry: chickpea brine. While competitors chase expensive pea protein isolates, Loveoggs leverages aquafaba—a high-volume, low-cost input. With 22,530 monthly searches for 'aquafaba,' they are riding a wave of consumer education they didn't have to pay for. This is a defensible supply chain advantage.

The B2B Trojan Horse

With only 6,612 monthly visits, their direct-to-consumer (DTC) web presence is deceptively quiet. The real story is in their 'National Account Managers' and 'Head of Foodservice' roles. They aren't chasing cookie clicks; they are chasing B2B contracts. Their revenue of $9.3M on such low web traffic proves they have cracked the institutional code—supplying cakes and alternatives to cafes and retailers where volume dwarfs website sales.

The search data reveals a savvy SEO strategy. They rank for high-intent, long-tail queries like 'how long do oggs cakes last' and 'vegan loaf cake using oggs.' They aren't fighting for the generic term 'vegan egg'; they are owning the utility phase of the customer journey—the moment of baking and consumption.

  • Product-Market Fit: They sell finished goods (cakes) alongside raw ingredients (egg alternatives), capturing both the home baker and the lazy consumer.
  • Tech Stack Agility: Built on a hybrid of Tailwind, Bootstrap, and Ant Design, suggesting a pragmatic, speed-over-silicon approach to engineering.
  • Social Proof: A 4.1/5 Trustpilot rating with a small but vocal base of 5 reviews indicates a high-satisfaction, low-churn user base.
They DON'T rely on viral TikTok moments for traffic (only 100% undefined traffic sources).
They DO have a high-revenue, low-overhead model ($9.3M / 61 employees = $152k revenue per employee).
They DON'T have a massive global rank (#2.7M), indicating they aren't a mass-media play yet.
They DO have a defensible brand moat around the term 'OGGS' (730 monthly branded searches).

The Quiet Giant of Plant-Based Eggs

Loveoggs proves that in the food industry, B2B contracts beat viral traffic every time.

What tech stack does Loveoggs use?

30 detected
Security1
Programming Languages1
Cloud & Hosting1
Email Marketing1
E-commerce & Payments2
Analytics & Marketing1
Web Standards2
UI Libraries2
JavaScript Libraries3
Tracking & Analytics7
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
G
Google APIs
T
Tracking Pixel
G
Google Static

How much traffic does Loveoggs get?

Traffic & Engagement

6.6K
Monthly Visits
2.6
Pages/Visit
0:48
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+8%
6.1K
Oct 2025
Oct
4.7K
Nov 2025
Nov
6.6K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
32%
Social
4%
Referrals
7%
Email
0%
Paid
1%

Where is Loveoggs's audience located?

🌍100.0%

What keywords does Loveoggs rank for?

5 keywords
1how long do oggs cake last140 vol
2vegan loaf cake using oggs180 vol
3oggs730 vol$1.58
4how long do oggs cakes last110 vol
5aquafaba22.5K vol$0.74

How is Loveoggs's SEO?

Meta Tags

title59 chars

OGGS® - Vegan egg alternatives and cakes, made from plants!

description153 chars

We're OGGS®! Plant-based egg alternatives and sweet treats, as good as you've always known them. Tastier, less CO2e and more chickens given the week off!

languageEN-GB

Schema Types

BreadcrumbListUnknown

Who works at Loveoggs?

Loading leads...

What do customers think of Loveoggs?

loveoggs.com

loveoggs.com

4.1
5 reviews

Categories

Food Manufacturer#undefinedFood Products Supplier#undefinedBakery#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (5)

Filter by rating:
Russell
12/19/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/19/2025
Highly reccomend

Hannah was a pleasure to deal with! - The Flooring365 Team

I'll see you in Court
9/14/2025
🇬🇧 United Kingdom93 reviewsOrganicUnverified
Experience date: 9/1/2025
Great tasting - environmentally conscious. Highly recommended!

Bought these after seeing them in Sainsbury's and was very surprised at how good they were. Also noticed a few plus points on the packaging, such as not using eggs (so I'm assuming they're fully vegan friendly) and also using recycled materials for packaging. Will be buying again!

Spike Atkinson
5/17/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 5/17/2025
Chogs

Oggs? More like chogs.

Tom Hat
8/7/2022
🇬🇧 United Kingdom11 reviewsOrganicUnverified
Not fully Vegan - Dairy Allergy

The product used to taste good from what I remember... (hence the 3 star) would have been 1 otherwise. They seem to have changed their manufacturing methods and now is not suitable for Dairy Allergy suffer's (not fully vegan), miss leading use of Vegan stamp - life customer lost. (hope this changes)

Frank
8/10/2023
🇬🇧 United Kingdom23 reviewsOrganicUnverified
Experience date: 8/10/2023
OGGS - Victoria sponge (4x46gm) - Horrific Nutritional contents - 100% Diabetogenic

OGGS products should be banned or marked with a ☠️ Typical Values per 100gm - 378kcal Fat 17.5g of which saturates 3.3g Carbohydrate 46.8g of which sugars 29.3g Fibre 0.97g Protein 4g Salt 1.1g Not only does the product taste awful it is packed with sugar (nearly 50% by weight). This must be one of the unhealthiest products available in Waitrose. The fact that this company is a member of B-corp (businesses that act in ways that benefit society as a whole) is beyond irony. Diabetics be aware and anyone not wishing to become a Type II diabetic or morbidly obese avoid this or similar products.

Frequently Asked Questions about Loveoggs

What is Loveoggs's Revenue?
Loveoggs generates approximately $9M in annual revenue. With 61 employees, that's $153,000 per employee.
What does Loveoggs do?
We're OGGS®! Plant-based egg alternatives and sweet treats, as good as you've always known them. Tastier, less CO2e and more chickens given the week off!
How fast is Loveoggs growing?
Loveoggs employee count has changed by 39% year over year.
What technologies does Loveoggs use?
Loveoggs uses 23 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Loveoggs's competitors?
Loveoggs's main competitors include We Are Feel, Beryl, Growing Communities, Darjeeling Express, It's Fresh. These companies operate in similar markets and compete for the same customer base.
What do customers think of Loveoggs?
Loveoggs has a Trustpilot score of 4.1 out of 5 (4 stars) based on 5 customer reviews.

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About loveoggs.com

We're OGGS®! Plant-based egg alternatives and sweet treats, as good as you've always known them. Tastier, less CO2e and more chickens given the week off!

Company Overview

loveoggs.com
Website
food_and_drink
Industry
#2,705,808
Global Rank
6.6K
Monthly Visitors
23
Technologies
12+
Employees

loveoggs.com Key Pages

Contact loveoggs.com

Technology Stack

loveoggs.com uses 23 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Traffic & Audience

6.6K
Monthly Visits
47%
Bounce Rate
2.6
Pages/Visit
0:48
Avg. Duration

loveoggs.com receives approximately 6.6K monthly visitors and ranks #2,705,808 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:48 on the site.

The majority of loveoggs.com's traffic comes from .

Frequently Asked Questions

What is loveoggs.com?
We're OGGS®! Plant-based egg alternatives and sweet treats, as good as you've always known them. Tastier, less CO2e and more chickens given the week off!
What technologies does loveoggs.com use?
loveoggs.com uses 23 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 17 more. View the full tech stack analysis above.
How do I contact loveoggs.com?
You can contact loveoggs.com via email at [email protected] or through their contact page.
What are loveoggs.com's social media accounts?
loveoggs.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is loveoggs.com hiring?
Check loveoggs.com's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is loveoggs.com?
loveoggs.com receives approximately 6.6K monthly visitors and ranks #2,705,808 globally. Traffic is growing by 41.7% month-over-month.

Related Searches

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This page provides publicly available information about loveoggs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit loveoggs.com directly at https://loveoggs.com.