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Lovett Services: The $30M Empire Built on Dirt
How a Portland plumbing giant mastered the unsexy side of construction
In a world obsessed with SaaS margins, Lovett Services is building a $30M empire in the dirt. With 106 employees and a focus on the unsexy infrastructure beneath our cities, they're proving that industrial service businesses can scale with precision.
"They don't chase clicks—they own the relationships. 46% direct traffic is the mark of a business that wins on reputation, not SEO."
The Industrial Service Stack
Lovett isn't just a plumbing company. Their service portfolio reads like a construction startup's dream: directional drilling, excavation, drain cleaning, mitigation, and vac truck services. This vertical integration means they control the entire project lifecycle—from breaking ground to final cleanup. It's a moat built on equipment and expertise, not just code.
The Search Paradox
Here's the contradiction: 1,290 monthly visits is modest, but 1,340 people search for 'lovett' every month. That's a brand with offline dominance translating to online demand. The real treasure? 'Vactor truck services in Oregon' (50 volume) and 'hydrovac truck services' (510 volume) show they're capturing high-intent commercial keywords where margins are thick.
The leadership structure reveals a classic industrial playbook: Dale Lovett as Founder/CEO alongside Gary Cosmer as Partner/CEO suggests a transition from founder-led to professionally managed. With Brad Blickle (VP Finance) and Jesse Sticka (Director IT), they're building the back-office infrastructure to scale a physical service business—a notoriously difficult feat.
- Vertical integration: From excavation to final cleanup creates sticky client relationships
- Equipment moat: Vac trucks and directional drilling require massive capital and expertise
- Brand equity: 1,340 monthly branded searches in a local market signals offline dominance
- Digital maturity: Using Tailwind, Bootstrap, and Google Analytics shows they invest in modern tools
The Unsexy Billion-Dollar Playbook
Lovett proves that infrastructure services—when executed with precision—can build massive, defensible businesses. They're not chasing Silicon Valley valuations; they're owning the physical world, one excavation at a time.
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Open Graph Image

https://www.lovettservices.com/wp-content/uploads/2024/06/drain-cleaning-background.jpg
Meta Tags
LOVETT | Plumbing Drain Cleaning Portland, Oregon
Direction drilling, Excavation, Plumbing, Drain Cleaning, Construction, Mitigation & Vac Truck Services.
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About lovettservices.com
Direction drilling, Excavation, Plumbing, Drain Cleaning, Construction, Mitigation & Vac Truck Services.
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Technology Stack
lovettservices.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
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Traffic & Audience
lovettservices.com receives approximately 1.3K monthly visitors and ranks #13,137,404 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of lovettservices.com's traffic comes from .
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