lowrance.com
Get leads like Lowrance — and thousands more
Build targeted lists by tech stack, traffic, and more
Lowrance: The Quiet Giant of the Water
Analyzing the 50-year veteran dominating marine electronics through legacy, not hype.
Lowrance isn't chasing Silicon Valley valuations; it's quietly commanding the water with $75M in revenue and a loyal following that has sustained it for over half a century. While tech startups burn cash on marketing, this legacy brand relies on 50 years of deep-seated trust to move units.
"Lowrance proves you don't need a massive headcount to build a massive business—you just need to find the fish."
The Efficiency Paradox
The most striking data point isn't the revenue; it's the headcount. With only 17 employees generating $75M, Lowrance operates with a staggering $4.4M in revenue per employee. This suggests a highly leveraged business model that likely relies on outsourced manufacturing and a lean, high-impact marketing team. It’s a masterclass in operational efficiency that SaaS founders should envy.
The SEO Moat
With 779,333 backlinks and 53% organic traffic, Lowrance has built an unassailable content fortress. They aren't just ranking for 'fishfinder'; they own the long-tail maintenance queries, software updates, and specific model searches. This isn't accidental—it's the result of decades of domain authority accumulation that new entrants simply cannot buy.
Their tech stack reveals a pragmatic approach. They utilize jQuery and Bootstrap—technologies often dismissed by modern web purists—but it works for their audience. They aren't building for tech enthusiasts; they are building for anglers. The site is functional, accessible, and optimized for conversion, not for showing off the latest React frameworks.
- Dominates niche search terms with high volume and low competition.
- Maintains a 3.3/5 Trustpilot rating across nearly 3,000 reviews, indicating room for improvement in customer satisfaction.
- Leverages a 'New' tag strategy on H1s to drive urgency on legacy products.
The Takeaway for Investors
Lowrance is a cash-flow generating machine disguised as a boring hardware company. Ignore the lack of hype; look at the revenue per employee.
What tech stack does Lowrance use?
How much traffic does Lowrance get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Lowrance's audience located?
Who competes with Lowrance?
Device Distribution
What keywords does Lowrance rank for?
5 keywordsHow is Lowrance's SEO?
Open Graph Image
https://www.lowrance.com/assets/img/default-social.jpg
Meta Tags
Lowrance Marine & Fishing Electronics | Lowrance UK
Lowrance has manufactured innovative marine electronics for over 50 years including Fishfinders, Chartplotters, Radar and Sonar. Find more fish easily.
H1 Tags
Schema Types
What is Lowrance's revenue?
Who competes with Lowrance?
Who works at Lowrance?
Loading leads...
What do customers think of Lowrance?
Lowrance
Categories
Activity & Engagement
Contact Information
Reviews (20)
No servicing Lowrance !
Much rather Garmin! The servicing on these are horrible. No where seems to know how to fix them. I've had a Lowrance elite fs 9 for about 3 years now and 5 months after the warranty voided the software has pood itself and is completely unusable! All navico have offered to do is replace the unit for 50%-60% of the cost. Which I will not be doing because the problem may just occur again. Garmin/Simard is a much better option!
The product is typically good but....
The product is typically good, however I have an ongoing issue for over 12 months now and it is not being resolved. The person I am dealing with in NSW Australia, is polite seems helpful but he's not getting any answers from higher up. For anyone from Navico who is interested in resolving this issue, the case number is Navico Case #:CA10935156.
Lowrance Fish Finder … AVOID AVOID…
Lowrance Fish Finder … AVOID AVOID AVOID When you need it to work and it doesn’t, you need good, reliable, accessible customer service / support. Unless you have 2-3 days to wait for an answer to your email, forget it. No telephone support. Useless.
I have purchased Lowrance fishinders…
I have purchased Lowrance fishinders for the last 10 years. In the past they have been reliable and trustworthy, But not anymore. My last dealings with Navico have been appalling. My latest fish finder that cost me AUD $ 4200 has broken down again, twice in two years. They have no service center and don't even answer their phone. The Filipino call center is next to useless. I would think twice before purchasing a Lowrance product. the after sales service is appalling . I currently have been attempting to get a resoluiton for 6 weeks now. Buy a Hummingbird or a Raymarine. lowrance just dont care. I attempted to drop my sounder at the address advertised on their website for a repair and the premises were closed down. They have moved interstate and have not updated their website. the new premises aere in Qld over 900 km away. The one person who answers the phone is in Manilla. Do not purchase anything from Lowrance or Simrad, as you will also have to deal with the terible after sales service
Lowrance warranty is for not
Lowrance warranty is for not. Have an Elite-7 TI that just locks up. Lowrance wants me to pay for warranty work and if they decide it can’t be fixed I have to tell them which new one I would select and agree to buy before they will provide warranty work on mine. This seems to me that they will let mine sit on a shelf for a few days and then tell me it can’t be repaired just to sell me something else. If they can’t honor the warranty then I can’t throw good money after bad. With that said I will never buy another Lowrance product.
Frequently Asked Questions about Lowrance
What is Lowrance's Revenue?
What does Lowrance do?
How fast is Lowrance growing?
How do people interact with Lowrance?
How do people find Lowrance?
Who uses Lowrance?
What technologies does Lowrance use?
Who are Lowrance's competitors?
What do customers think of Lowrance?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Lowrance?
Contact Information
Export lowrance.com Data
Download the complete tech stack, analytics, leads, and company data for lowrance.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About lowrance.com
Lowrance has manufactured innovative marine electronics for over 50 years including Fishfinders, Chartplotters, Radar and Sonar. Find more fish easily.
Company Overview
lowrance.com Social Media
Contact lowrance.com
Phone Numbers
Technology Stack
lowrance.com uses 17 technologies across their website including AccessiBe, Google Fonts, Ghost, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
CMS
Ghost
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
Traffic & Audience
lowrance.com receives approximately 138.4K monthly visitors and ranks #260,414 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:04 on the site.
The majority of lowrance.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is lowrance.com?
What technologies does lowrance.com use?
How do I contact lowrance.com?
What are lowrance.com's social media accounts?
How popular is lowrance.com?
Related Searches
This page provides publicly available information about lowrance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lowrance.com directly at https://lowrance.com.