9:41
raymarine.com
Screenshot of raymarine.com
raymarine.com favicon

raymarine.com

16 technologies
VerifiedVisit143.1K/mo$148M48216 Tech25 Leads
Deep Dive

Raymarine: The Silent Giant of the Sea

How a 482-person company dominates marine electronics with $147M in revenue

While Silicon Valley chases AI hype, Raymarine quietly commands the oceans with 143,000 monthly visitors and $147.6M in annual revenue. This isn't a startup—it's a 482-person powerhouse that's been making sailors forget they need a compass.

143K
monthly visitors
$147.6M
annual revenue
59%
organic search traffic
606K
backlinks

"In a world of SaaS valuations, Raymarine proves that hardware with software moats can generate more revenue than most unicorns."

The Silent Majority of Mariners

Raymarine's 59% organic traffic isn't accidental—it's the result of dominating niche searches. When sailors search for 'Axiom Pro' (13,530 monthly searches) or 'hsc100 to raymarine autopilot' (200 searches), they find Raymarine first. This isn't SEO magic; it's product-market fit that's been refined over decades. The company has effectively turned every boat owner into a potential customer through search intent.

The Hardware-Software Flywheel

Raymarine's tech stack reveals a modern approach: Tailwind CSS, Vite, PWA, and Cloudflare. But here's the twist—they're not building apps; they're building ecosystems. The 'Raymarine portal' (810 monthly searches) and 'lighthouse 2' downloads (290 searches) show they've created sticky software that locks customers into their hardware platform. This is how you build a $147M business: sell the fishfinder, then sell the charts, then sell the updates.

The real story isn't in the 2.1/5 Trustpilot rating from 28 reviews—that's noise. The signal is the 606,450 backlinks and the fact that they're owned by Teledyne, a company that understands how to monetize industrial hardware. Raymarine isn't chasing consumer trends; they're building infrastructure for the 11 million recreational boats in the US alone.

  • Dominates high-intent marine electronics searches with 13K+ monthly searches for 'Axiom Pro' alone
  • Maintains 59% organic traffic despite being a hardware company—unusual for non-tech sectors
  • Leverages Teledyne's enterprise resources while operating with startup agility (482 employees vs $147M revenue)
Doesn't chase VC funding or hype cycles
Builds sticky software that locks in hardware customers
Avoids consumer app store competition
Masters long-tail SEO in a fragmented market
Ignores flashy AI features for core reliability
Generates $306K revenue per employee—excellent efficiency

The Unsexy Billion-Dollar Playbook

Raymarine proves that in niche markets, depth beats breadth, and reliability beats innovation theater.

What tech stack does Raymarine use?

24 detected
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics8
G
Google Tag Manager
H
HubSpot
A
Amazon CloudFront
G
Google Tag Manager
G
Google APIs
C
Cloudflare Insights
G
Google AdSense
G
Google Analytics

How much traffic does Raymarine get?

Traffic & Engagement

67.9K
Monthly Visits
-39.0%
3.3
Pages/Visit
7:52
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-41%
114.5K
Oct 2025
Oct
111.2K
Nov 2025
Nov
67.9K
Dec 2025
Dec

Rankings

#419,000
Global Rank
#289,506
United States Rank

Backlinks & Authority

606.5K
Backlinks
7.5K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend-76%
2.5M
Jul 2025
Jul
1.7M
Aug 2025
Aug
912.9K
Sep 2025
Sep
753.8K
Oct 2025
Oct
674.7K
Nov 2025
Nov
606.5K
Dec 2025
Dec

Search Traffic

Organic
103.8K
Paid
824

Top Organic Keywords

#1raymarine
4,400 vol12.3%
#1raymarine plc
1,600 vol4.5%
#1ray marine
1,300 vol3.6%
#1raymarine autopilot
1,000 vol2.8%
#1raymarine electronics
1,000 vol2.8%

Where is Raymarine's audience located?

🇺🇸United States25.3%
🇫🇷France17.6%
🇮🇹Italy6.5%
🇬🇧United Kingdom5.4%
🇮🇩Indonesia5.2%

Who competes with Raymarine?

Device Distribution

Desktop74.6%
Mobile25.4%

What keywords does Raymarine rank for?

5 keywords
1raymarine4.3K vol$0.93
2hsc100 to raymarine autopilot200 vol
3raymarine es series lighthouse 2 older versions download290 vol
4axiom pro13.5K vol$2.85
5raymarine portal810 vol

How is Raymarine's SEO?

Open Graph Image

OG Image preview
og:image

https://d73v3rdaoqh96.cloudfront.net/image/308061165312/image_t57l9pkmdd6b15lfemjl0uc66h/PNG-S1200

Meta Tags

title53 chars

Raymarine | UK | Reliable Marine and Boat Electronics

description213 chars

Trust Raymarine for the best sailboat electronics and boat electronics for cruising, fishing, and sailing. Discover our fishing electronics, chartplotter marine electronics and sailing instruments for boats today.

languageEN

H1 Tags

h1Explore without Limits

Who works at Raymarine?

Loading leads...

What do customers think of Raymarine?

Raymarine

Raymarine

2.1
28 reviews
✓ Claimed

Categories

Construction & Manufacturing#undefined

Activity & Engagement

Reply Rate
25%
Avg. Reply Time
0.0 days
Claimed Date
9/13/2018

Contact Information

Address:
Fareham, US

Reviews (20)

Filter by rating:
Nigel St GeorgeVerified
12/18/2024
🇬🇧 United Kingdom45 reviewsOrganicUnverified
Experience date: 12/17/2024
Really helped update software

Recently purchased a 2015 boat with 2018 Raymarine chart plotter, radar and autopilot. I noticed that no updates had been done by previous owners since installation. This meant a quick online s/w update was too large and too many versions to do easily. With the invaluable help of Genadi in Raymarine technical support he sent me through a document explaining what to do and links to to download the updates. I had downloaded the updates to a microSD that was the wrong size and was having problems. He again pointed this out and all updates done. I have been a Autohelm/Raymarine customers since the 80's and always found them helpful.

jon
5/3/2024
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 5/3/2024
Excellent tech support and after sales…

Excellent tech support and after sales service.

Pedro Portilha
4/10/2023
🇦🇪 United Arab Emirates1 reviewsOrganicUnverified
Experience date: 4/10/2023
Full day city tour with Savio and Onkar

We we're guided by Savio who was wonderful, entertaining and extremely available. 5 star service for both the tourist guide and the driver - Mr. Onkar

Santosh Manglik
12/9/2022
🇮🇳 India3 reviewsOrganicUnverified
Experience date: 12/8/2022
Munir

Munir Impressed with service Rayna tours provided, and special thanks to Mr Munir our driver. He took us to different places worth visiting and also gave us a lots of information about dubai.

Jaya Rao
7/26/2022
🇮🇳 India1 reviewsOrganicUnverified
Khalid super and vip safari

Khalid super and vip safari

Frequently Asked Questions about Raymarine

What is Raymarine's Revenue?
Raymarine generates approximately $148M in annual revenue. With 482 employees, that's $306,250 per employee.
What does Raymarine do?
Trust Raymarine for the best sailboat electronics and boat electronics for cruising, fishing, and sailing. Discover our fishing electronics, chartplotter marine electronics and sailing instruments for boats today.
How fast is Raymarine growing?
Raymarine has declined by 39.0% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Raymarine?
When visiting Raymarine, visitors view an average of 3.3 pages per visit, and spend around 7:52 on the site, and the bounce rate is 54.8%.
How do people find Raymarine?
103.8K (153%) find them through organic search. 824 (1%) come through paid advertising.
Who uses Raymarine?
Raymarine's top market is United States with 17.2K visitors (25.3%). France is 2nd with 11.9K (17.6%). Italy is 3rd with 4.4K (6.5%).
What technologies does Raymarine use?
Raymarine uses 16 technologies across their website including Maps, Fonts, CMS. Key technologies include Google Maps, Font Awesome, Adobe Fonts, Contentful.
Who are Raymarine's competitors?
Raymarine's main competitors include Maverick Integration, Labsphere, Degree Controls, Emerald Technologies, Velcro USA. These companies operate in similar markets and compete for the same customer base.
What do customers think of Raymarine?
Raymarine has a Trustpilot score of 2.1 out of 5 (2 stars) based on 28 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Raymarine?

What are Raymarine's key pages?

Export raymarine.com Data

Download the complete tech stack, analytics, leads, and company data for raymarine.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About raymarine.com

Trust Raymarine for the best sailboat electronics and boat electronics for cruising, fishing, and sailing. Discover our fishing electronics, chartplotter marine electronics and sailing instruments for boats today.

Company Overview

raymarine.com
Website
vehicles
Industry
#275,426
Global Rank
143.1K
Monthly Visitors
16
Technologies
25+
Employees

raymarine.com Key Pages

Contact raymarine.com

Technology Stack

raymarine.com uses 16 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, Contentful, and more.

Maps

Google Maps

Fonts

Font Awesome, Adobe Fonts

CMS

Contentful

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Marketing Automation

HubSpot

Traffic & Audience

143.1K
Monthly Visits
40%
Bounce Rate
2.4
Pages/Visit
1:19
Avg. Duration

raymarine.com receives approximately 143.1K monthly visitors and ranks #275,426 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:19 on the site.

The majority of raymarine.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is raymarine.com?
Trust Raymarine for the best sailboat electronics and boat electronics for cruising, fishing, and sailing. Discover our fishing electronics, chartplotter marine electronics and sailing instruments for boats today.
What technologies does raymarine.com use?
raymarine.com uses 16 technologies including Google Maps, Font Awesome, Adobe Fonts, and 10 more. View the full tech stack analysis above.
How do I contact raymarine.com?
You can contact raymarine.com through their contact page.
What are raymarine.com's social media accounts?
raymarine.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is raymarine.com hiring?
Check raymarine.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is raymarine.com?
raymarine.com receives approximately 143.1K monthly visitors and ranks #275,426 globally.

Related Searches

raymarine.com pricingraymarine.com reviewsraymarine.com alternativesraymarine.com loginraymarine.com careerswhat is raymarine.comraymarine.com tech stackraymarine.com contactraymarine.com vs competitorsraymarine.com featureshow to use raymarine.comraymarine.com integrations

This page provides publicly available information about raymarine.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit raymarine.com directly at https://raymarine.com.