Lucity's traffic data reveals a fascinating contradiction. They rank #5.3M globally with just 2,976 monthly visits, yet 49% of traffic is direct. This isn't a consumer brand—it's a captive audience of government employees who bookmark the login page. The real metric? Their 27% organic search traffic comes from hyper-specific queries like 'what versions of lucity eam are there' (220 monthly searches). These aren't browsers; they're users with purchase orders.

Here's where the story gets strange. Lucity's top keywords aren't about their software—they're about 'clock tab' (24,570 monthly searches). This suggests their platform likely includes a time-tracking module that's become the default 'clock tab' for thousands of government workers. They've accidentally become the default solution for time tracking in their niche. It's not SEO strategy; it's product-market fit so strong that users search for the feature, not the brand.