LumaForge.com isn't selling storage; it's selling speed. In a market dominated by generic NAS providers, OWC's Jellyfish targets the specific bottleneck that kills video teams: latency. With a single employee listed and under $100K in revenue, this isn't a mass-market play—it's a precision strike on the premium creative workflow.

"They aren't competing on storage capacity; they're competing on render times."

The branding is telling. 'Powered by OWC' is plastered across every social profile. They are leveraging the parent company's decades of hardware credibility to sell a 'plug & play' solution. They bypass the complexity of DIY storage servers and sell directly to the creative director who just wants to edit 8K footage without a spinning beach ball.

• Niche Focus: Exclusively targets video production teams (not general IT).
• Hardware/Software Hybrid: Integrates with Frame.io for cloud-to-local workflow.
• Zero-Visit Domain Strategy: Rides the coattails of OWC's main domain authority.
• High-Ticket Sales Model: Revenue suggests low volume, high margin transactions.