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lumaly.de
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lumaly.de

18 technologies
VerifiedVisit46.7K/mo$2M1518 Tech
Deep Dive

Lumaly: The German Coupon Hunter That Actually Works

How a 15-person startup is automating savings for 46k monthly users

Imagine never searching for a coupon code again. Lumaly's browser extension automatically tests every available discount at checkout, turning a 5-minute chore into a 5-second guarantee. For 46,699 monthly shoppers, this isn't a feature—it's a fundamental shift in how we buy online.

46,699
monthly active users
69%
direct traffic (loyalty!)
21%
organic search
43K+
backlinks (SEO strength)

"Lumaly isn't just finding coupons—it's automating the entire discount hunting workflow, creating a moat through execution, not innovation."

The Silent 69%: Why Direct Traffic Matters

With 69% of traffic coming directly, Lumaly has achieved what most startups dream of: habitual usage. This isn't a discovery engine—it's a daily utility. The 46,699 monthly visitors aren't browsing; they're returning. This suggests a product that's sticky, reliable, and integrated into the shopping workflow. The 21% organic traffic from keywords like 'coupons add on chrome europ germanty' shows they're capturing intent, not creating it.

The Revenue Reality Check

With $2.1M revenue and 15 employees, Lumaly is generating ~$140k per employee annually. This is lean, efficient, and sustainable. Unlike many VC-backed startups burning cash, Lumaly appears to be bootstrapped or conservatively funded (no funding data available). Their 2.7/5 Trustpilot rating with 31 reviews reveals the brutal truth: automation isn't perfect. Users love the concept but expect flawless execution—every missed coupon is a betrayal.

The tech stack tells a story of pragmatism. Tailwind CSS and Bootstrap for rapid UI development, AWS and Cloudflare for scalable infrastructure, Google Analytics and Hotjar for user behavior tracking. This is a team building for performance, not flash. The 43,839 backlinks—far more than their traffic would suggest—point to strong content marketing or partnerships in the German e-commerce ecosystem.

  • Automated coupon testing at checkout (the core value prop)
  • Browser extension model (low friction, high retention)
  • German market focus (91.4% traffic from undefined—likely Germany)
  • Lean operations (15 people, $2.1M revenue)
  • Strong direct traffic (69%—proving product-market fit)
Doesn't create coupons (depends on existing offers)
Fully automated workflow (zero user effort)
2.7/5 Trustpilot rating (execution gaps visible)
Instant gratification (works at checkout)
No mobile app (browser-only limitation)
Low overhead model (15 employees scale globally)
Limited global reach (91.4% traffic from one region)
Strong brand recall (direct traffic > organic)

Lumaly is a Feature, Not a Platform—And That's Its Strength

They're not building a marketplace; they're building a utility. In a crowded space of coupon sites, they've carved a niche by being invisible until you need them. The question isn't whether they'll scale—it's whether they can maintain execution quality as they grow. With 69% direct traffic and $2.1M revenue, they've already won the trust game. Now they need to win the perfection game.

What tech stack does Lumaly use?

31 detected
CMS1
Customer Support1
Performance1
Web Standards1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics13
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
H
Hotjar
C
Cloudflare Insights
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
G
Google DoubleClick
G
Google Ads
G
Google Analytics
F
Facebook
H
Help Scout

How much traffic does Lumaly get?

Traffic & Engagement

32.2K
Monthly Visits
-35.2%
3.3
Pages/Visit
4:59
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-75%
126.7K
Oct 2025
Oct
49.7K
Nov 2025
Nov
32.2K
Dec 2025
Dec

Rankings

#729,230
Global Rank
#62,209
Germany Rank
Online Services
Category

Backlinks & Authority

43.8K
Backlinks
502
Ref. Domains
25
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
41.7K
Jul 2025
Jul
42.5K
Aug 2025
Aug
42.2K
Sep 2025
Sep
42.6K
Oct 2025
Oct
43.0K
Nov 2025
Nov
43.8K
Dec 2025
Dec

Search Traffic

Organic
506

Top Organic Keywords

#1lumaly
590 vol93.3%
#2gutschein addon
90 vol2.2%
#7gutscheine online finden
170 vol0.6%
#5gutscheinfinder
70 vol0.6%
#6rabatt finder
110 vol0.6%

Where is Lumaly's audience located?

🇩🇪Germany71.2%
🇺🇦Ukraine15.5%
🇦🇹Austria10.3%
🇨🇭Switzerland0.9%
🇫🇷France0.5%

Device Distribution

Desktop100.0%
Mobile0.0%

What keywords does Lumaly rank for?

5 keywords
1lumaly1.5K vol$1.85
2lumaly tourlane20 vol
3coupons add on chrome europ germanty430 vol
4rabattcodes suchende erweiterung chrome280 vol
5lumaly startup10 vol

How is Lumaly's SEO?

Open Graph Image

OG Image preview
og:image

https://lumaly.de/assets/images/og/image.png

Meta Tags

title56 chars

Geld sparen mit Lumaly – dein smarter Shopping Assistant

description107 chars

Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.

languageDE-DE

H1 Tags

h1Immer der beste Deal. Dein smarter Shopping Assistent.

What is Lumaly's revenue?

$2M
Annual Revenue
15
7%
Employees
$140K
Revenue/Employee

Who works at Lumaly?

Loading leads...

What do customers think of Lumaly?

Lumaly

Lumaly

2.7
31 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/31/2022

Contact Information

Address:
Lietzenburgerstr. 77
Berlin, DE

Reviews (20)

Filter by rating:
Kunde
2/6/2025
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 2/6/2025
Kundendienst

Kundendienst war sehr freundlich und hilfsbereit. Schnelle Antwort und viel Verständnis.

Andrej B.
1/10/2025
🇩🇪 Germany3 reviewsOrganicUnverified
Experience date: 1/10/2025
Entgegenkommender und freundlicher…

Entgegenkommender und freundlicher Kundendienst

Bernd Neuke
8/28/2024
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 8/28/2024
Lange Wartezeiten, aber es funktioniert.

Im April einen Vertrag abgeschlossen, wofür es 91,80€ Cashback gegeben hätte. Nach über 3 1/2 Monaten Wartezeit wird man hingehalten und man solle nochmals bis Ende August warten. Ende vom Lied: Es bestehe angeblich keine aktive Partnerschaft mehr und man könne nichts für mich tun. Absolute Frechheit. Unseriös und nicht zu empfehlen! -- Nach etwas Nachdruck hat man sich zeitnah um das Problem gekümmert. 5 Sterne dafür!

margitta fölster
8/16/2024
🇩🇪 Germany6 reviewsOrganicUnverified
Experience date: 8/16/2024
unglaublich. Freue mich riesig

ich habe irgendwann lumaly installiert und dann eine Reise gebucht. Nachdem ich es schon vergessen hatte, habe ich nun 135,18 € cashback erhalten. Sofort in Amazon Gutscheine eingetauscht, Ich bin begeistert.

Lebs Tata
12/6/2023
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 11/20/2023
AirPods gewonnen

Das Paket kam schnell an. Die Kopfhörer waren noch Original verpackt und im guten Zustand.

Frequently Asked Questions about Lumaly

What is Lumaly's Revenue?
Lumaly generates approximately $2M in annual revenue. With 15 employees, that's $140,000 per employee.
What does Lumaly do?
Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.
How fast is Lumaly growing?
Lumaly has declined by 35.2% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Lumaly?
When visiting Lumaly, visitors view an average of 3.3 pages per visit, and spend around 4:59 on the site, and the bounce rate is 41.7%.
How do people find Lumaly?
31.7K people (98%) visit Lumaly directly. 506 (2%) find them through organic search.
Who uses Lumaly?
Lumaly's top market is Germany with 22.9K visitors (71.2%). Ukraine is 2nd with 5.0K (15.5%). Austria is 3rd with 3.3K (10.3%).
What technologies does Lumaly use?
Lumaly uses 18 technologies across their website including CMS, Cloud & Hosting, Advertising. Key technologies include Ghost, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads.
Who are Lumaly's competitors?
Lumaly's main competitors include Honey. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lumaly?
Lumaly has a Trustpilot score of 2.7 out of 5 (2 stars) based on 31 customer reviews.

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How to contact Lumaly?

What are Lumaly's key pages?

Export lumaly.de Data

Download the complete tech stack, analytics, leads, and company data for lumaly.de in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About lumaly.de

Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.

Company Overview

lumaly.de
Website
e-commerce_and_shopping
Industry
#756,731
Global Rank
46.7K
Monthly Visitors
18
Technologies

lumaly.de Key Pages

lumaly.de Social Media

Contact lumaly.de

Technology Stack

lumaly.de uses 18 technologies across their website including Ghost, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads, and more.

CMS

Ghost

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Customer Support

HelpScout

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

46.7K
Monthly Visits
79%
Bounce Rate
1.5
Pages/Visit
0:18
Avg. Duration

lumaly.de receives approximately 46.7K monthly visitors and ranks #756,731 globally. The website has a bounce rate of 79% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.

The majority of lumaly.de's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lumaly.de?
Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.
What technologies does lumaly.de use?
lumaly.de uses 18 technologies including Ghost, Amazon Web Services, AWS CloudFront, Cloudflare, and 12 more. View the full tech stack analysis above.
How do I contact lumaly.de?
You can contact lumaly.de via email at [email protected].
What are lumaly.de's social media accounts?
lumaly.de is active on linkedin. You can find links to all their social media profiles in the social section above.
Is lumaly.de hiring?
Check lumaly.de's careers page for current job openings and opportunities.
How popular is lumaly.de?
lumaly.de receives approximately 46.7K monthly visitors and ranks #756,731 globally. Traffic is declining by 86.8% month-over-month.

Related Searches

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This page provides publicly available information about lumaly.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lumaly.de directly at https://lumaly.de.