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Lumaly: The German Coupon Hunter That Actually Works
How a 15-person startup is automating savings for 46k monthly users
Imagine never searching for a coupon code again. Lumaly's browser extension automatically tests every available discount at checkout, turning a 5-minute chore into a 5-second guarantee. For 46,699 monthly shoppers, this isn't a feature—it's a fundamental shift in how we buy online.
"Lumaly isn't just finding coupons—it's automating the entire discount hunting workflow, creating a moat through execution, not innovation."
The Silent 69%: Why Direct Traffic Matters
With 69% of traffic coming directly, Lumaly has achieved what most startups dream of: habitual usage. This isn't a discovery engine—it's a daily utility. The 46,699 monthly visitors aren't browsing; they're returning. This suggests a product that's sticky, reliable, and integrated into the shopping workflow. The 21% organic traffic from keywords like 'coupons add on chrome europ germanty' shows they're capturing intent, not creating it.
The Revenue Reality Check
With $2.1M revenue and 15 employees, Lumaly is generating ~$140k per employee annually. This is lean, efficient, and sustainable. Unlike many VC-backed startups burning cash, Lumaly appears to be bootstrapped or conservatively funded (no funding data available). Their 2.7/5 Trustpilot rating with 31 reviews reveals the brutal truth: automation isn't perfect. Users love the concept but expect flawless execution—every missed coupon is a betrayal.
The tech stack tells a story of pragmatism. Tailwind CSS and Bootstrap for rapid UI development, AWS and Cloudflare for scalable infrastructure, Google Analytics and Hotjar for user behavior tracking. This is a team building for performance, not flash. The 43,839 backlinks—far more than their traffic would suggest—point to strong content marketing or partnerships in the German e-commerce ecosystem.
- Automated coupon testing at checkout (the core value prop)
- Browser extension model (low friction, high retention)
- German market focus (91.4% traffic from undefined—likely Germany)
- Lean operations (15 people, $2.1M revenue)
- Strong direct traffic (69%—proving product-market fit)
Lumaly is a Feature, Not a Platform—And That's Its Strength
They're not building a marketplace; they're building a utility. In a crowded space of coupon sites, they've carved a niche by being invisible until you need them. The question isn't whether they'll scale—it's whether they can maintain execution quality as they grow. With 69% direct traffic and $2.1M revenue, they've already won the trust game. Now they need to win the perfection game.
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5 keywordsHow is Lumaly's SEO?
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https://lumaly.de/assets/images/og/image.png
Meta Tags
Geld sparen mit Lumaly – dein smarter Shopping Assistant
Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.
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Lumaly
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Reviews (20)
Kundendienst
Kundendienst war sehr freundlich und hilfsbereit. Schnelle Antwort und viel Verständnis.
Entgegenkommender und freundlicher…
Entgegenkommender und freundlicher Kundendienst
Lange Wartezeiten, aber es funktioniert.
Im April einen Vertrag abgeschlossen, wofür es 91,80€ Cashback gegeben hätte. Nach über 3 1/2 Monaten Wartezeit wird man hingehalten und man solle nochmals bis Ende August warten. Ende vom Lied: Es bestehe angeblich keine aktive Partnerschaft mehr und man könne nichts für mich tun. Absolute Frechheit. Unseriös und nicht zu empfehlen! -- Nach etwas Nachdruck hat man sich zeitnah um das Problem gekümmert. 5 Sterne dafür!
unglaublich. Freue mich riesig
ich habe irgendwann lumaly installiert und dann eine Reise gebucht. Nachdem ich es schon vergessen hatte, habe ich nun 135,18 € cashback erhalten. Sofort in Amazon Gutscheine eingetauscht, Ich bin begeistert.
AirPods gewonnen
Das Paket kam schnell an. Die Kopfhörer waren noch Original verpackt und im guten Zustand.
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About lumaly.de
Nie wieder zu viel bezahlen! Lumaly probiert für dich automatisch alle verfügbaren Gutscheine im Warenkorb.
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Technology Stack
lumaly.de uses 18 technologies across their website including Ghost, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads, and more.
CMS
Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
HelpScout
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
lumaly.de receives approximately 46.7K monthly visitors and ranks #756,731 globally. The website has a bounce rate of 79% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
The majority of lumaly.de's traffic comes from undefined, undefined, .
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This page provides publicly available information about lumaly.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lumaly.de directly at https://lumaly.de.