lush.com
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Lush: The Rebel of Clean Beauty
How a bath bomb empire built on ethics dominates digital without traditional VC
While most beauty brands chase algorithmic perfection, Lush built a $9.5M digital fortress by refusing to compromise on its messy, handmade ethos. They invented the bath bomb—and now they're reinventing what a sustainable commerce giant looks like.
"They don't sell soap. They sell a revolution—and people are buying it by the millions."
The SEO Moat Built on Obsession
Lush owns the conversation around 'bath bombs' (15K monthly searches) without spending a dime on paid ads. Their 49% organic traffic share reveals a masterclass in brand-driven search: people don't just find Lush, they hunt for it. The keyword 'lush' alone drives 602K monthly searches—more than their entire revenue suggests they should.
The Cult of Ethical Commerce
With only 68 employees generating $9.5M in revenue, Lush achieves a staggering $140K per employee—far exceeding typical retail benchmarks. This isn't efficiency; it's the economic power of a movement. Their 2.7M backlinks aren't just SEO juice—they're the digital footprint of a global community that believes in the product more than the profit.
The Trustpilot rating of 2.6/5 tells a fascinating story: when you stand for something—vegan, cruelty-free, handmade—you inevitably alienate someone. Lush isn't playing the universal appeal game; they're building a tribe that values radical transparency over flawless ratings.
- Traffic dominance in 'undefined' regions suggests emerging market penetration or data obfuscation strategy
- Direct traffic (45%) rivals organic—indicating a cult-like brand recall that defies digital marketing norms
- Built on Next.js but styled with Tailwind—modern tech stack meets artisanal ethos
The Future of Commerce is Human
Lush proves that when you build for values instead of valuations, the market follows—relentlessly.
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5 keywordsHow is Lush's SEO?
Open Graph Image
https://res.cloudinary.com/lush/image/upload/f_auto,q_auto/v1535031873/lush_com/social.jpg
Meta Tags
LUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
Inventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
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LUSH FRESH HANDMADE COSMETICS North America
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Reviews (13)
Back at it for good
I've been a long time LUSH user, and after changing back and forth brands, just because I want to find the perfect products, I decided to stay with LUSH whenever possible. Love the scents, quality and the staff of the LUSH store in Ghent, Belgium.
I buy shampoos and conditioners from…
I buy shampoos and conditioners from them. Fast shipping. The quality matches the price. Love their scent
Super service.
Super service. I ordered Christmas gifts from the German site. When I got it and opened the box some shaving creme was missing. I wrote to customer service and I got a very friendly reply and a quick refund. Good service makes me happy :-)
Lush experience in Oxford Street - London
I visited Lush in Oxford Street in London and had the pleasure to meet Virginie. She is a French girl very polite, kind and helpful. She answered all my queries about the different products and provided a very knowledgeable support. This has been the greatest customer service that I received so far. Thank you Virginie and all the very best! Merci :) Mary
Super happy!
I’m in Australia but can’t find the Australian Lush to review? But anyways! I’ve always been super happy with my Lush experiences! They always give out free samples to try, their bath bombs are AMAZING, and I’m a big fan of their face masks too!
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About lush.com
Inventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
Company Overview
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Technology Stack
lush.com uses 16 technologies across their website including Cloudinary, HSTS, Sentry, and more.
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Cloudinary
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HSTS
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Sentry
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WordPress
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Cloudflare
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Bazaarvoice
Traffic & Audience
lush.com receives approximately 7.2M monthly visitors and ranks #6,414 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:52 on the site.
The majority of lush.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lush.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lush.com directly at https://lush.com.