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Pinpoint: The Silent Giant of Applicant Tracking
How a 12-person team built a recruiting powerhouse with 1.8M monthly visitors
In a world obsessed with hypergrowth startups and billion-dollar valuations, Pinpoint quietly dominates the applicant tracking space. With just 12 employees and no disclosed funding, this bootstrapped powerhouse generates an estimated $1M in revenue while pulling in 1.8 million monthly visitors—a traffic-to-revenue efficiency that would make SaaS founders weep with envy.
"Pinpoint proves that in B2B SaaS, traffic is the new currency—and they're printing it with surgical precision."
The SEO Juggernaut
While their organic search traffic sits at 20%, the real story is in their keyword strategy. They rank #1 for 'pinpoint' with 75K monthly searches—owning their own brand term is table stakes. But the genius lies in their secondary targets: 'lush careers,' 'skims careers,' and 'nypl jobs.' They're not just building a product; they're building a recruiting empire by capturing candidate intent across major brands. This is SEO arbitrage at its finest—turning job-seeker queries into SaaS conversions.
The 12-Person Powerhouse
Let that sink in: 12 people. Not 12 engineers. Not 12 in sales. Twelve total. Yet they're managing 1.8M monthly visitors and an estimated $1M in revenue. That's $83K per employee in ARR. The efficiency here is staggering. The founding team—Tom Hacquoil, Tom Luce, and Bill Rogers—built a machine that runs itself. While competitors raise Series A, B, and C, Pinpoint operates like a lean, mean, recruiting machine. Their VP of Marketing, Kristin Tyndall, and Head of Design, Elvin Tsang, are likely the only marketing and design resources they have, yet they're outmaneuvering teams 10x their size.
The tech stack tells a story of pragmatism over flash. They're running jQuery, Bootstrap, and Tailwind CSS—battle-tested, reliable tools that ship fast rather than chasing the latest framework hype. With Ant Design and DaisyUI in the mix, they've built a consistent UI without reinventing the wheel. No fancy React frameworks, no complex stacks—just solid, maintainable code that lets them focus on product, not plumbing.
- Traffic arbitrage: 46% direct traffic suggests massive brand recall and repeat usage
- Backlink dominance: 2.4M backlinks create an SEO moat that's nearly impossible to replicate
- Trustpilot validation: 4.1/5 from 30 reviews shows product-market fit in a crowded space
The Anti-VC Blueprint
Pinpoint isn't chasing unicorn status—they're building a sustainable empire. For founders and investors, the lesson is clear: massive traffic + lean operations + product-market fit = a company that wins without burning cash. In a market where most ATS players are fighting for scraps, Pinpoint is quietly building a dynasty.
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Leading Global Applicant Tracking Software | Pinpoint ATS
Applicant Tracking Software that enables you to run different hiring processes side-by-side with flexibility, consistency, and ease of use.
The ATS that makes complex hiring simple
Run multiple hiring processes side-by-side with the right balance of flexibility and consistency.
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Pinpoint Applicant Tracking System
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Reviews (20)
Great
No problems at all
Innovative and customer focused ATS
We have been using Pinpoint for nearly 12 months, having gone through a lengthy search before that for a global ATS that would fit our complex needs. Pinpoint has been a breath of fresh air to use, its really simple to use for both recruiters and hiring managers, is easy to customise and new features are being added all the time. Since implementing, its helped us to automate our sign off workflows, recruitment processes and onboarding. The implementation and support teams have been fantastic despite our many asks. Would happily recommend for anyone looking for a cutting edge ATS.
Hi James — thanks so much for the great review. We're so happy you're enjoying Pinpoint and that the team are seeing the benefits. We look forward to continuing to work together! The Pinpoint Team
A great ATS!!!
We have been using Pinpoint for roughly a year now and the experience has been great! From the support through implementation, ensuring that they understood our business needs so that we had everything set up in the best way that would work for our business, through to ongoing support and guidance when we have had queries or new features are released to ensure we are getting the most out of the ATS. Having used a lot of different ATS over the years, Pinpoint is one of the most user friendly I have experienced. This has meant that hiring manager and interviewer training has been minimal which has led to faster time to offer along with more consistent and timely feedback. We have also experienced reduced time spent on admin by the recruitment team, which has been a real bonus! Feedback from the TA team and all of our users has been excellent - I would 100% recommend Pinpoint to others.
Thank you Faye for your review! We're so happy to hear you and your team are enjoying Pinpoint, that hiring manager training is going well, and admin time has been reduced. We love working with you all! The Pinpoint Team
Outstanding Recruitment System – The Best We've Ever Used!
This recruitment system has completely transformed the way we hire. It has significantly improved our candidate experience and boosted manager engagement across the board. The platform is sleek, intuitive, and incredibly easy to use — feedback from users has been overwhelmingly positive. Reporting is vastly improved, support is always available when needed, and we’ve experienced zero downtime in the last two years. The onboarding module stands out in particular: candidates consistently comment on how smooth and professional the process is, and from an admin perspective, it’s never been easier. The system integrates seamlessly with our HR software, and the ability to build a tailored careers page with direct support from developers and our account manager has been a huge plus. We truly can't speak highly enough of this system — it’s hands down the best recruitment tool we've ever worked with!
Thank you Charlotte for your review! We're so happy to hear how Pinpoint has transformed your hiring. It's great to know that you've seen improvements in so many areas—reporting, support, manager engagement and candidate experience. Thank you for being wonderful customers! The Pinpoint Team
God’s own Estate Agent
God’s own Estate Agent. Buying a property in Belfast is, or can be, a daunting experience, as nothing, (save a day at the races), can prepare one for the breakneck pace of turnover or the fund guzzling, nerve shredding, bidding process that are an integral part of this proud city’s housing market. Needless to say, a fortnight of this had left my wife and I at our collective, wits end. And then a miracle happened on the Shore Road, God sent forth a smiling Angel in bespoke suit and shining brogues. An Angel, in whose calm reassuring presence time stood still and sanity returned. “ Hello, my name is Alan Shields, and everything is now perfect in this best of all possible worlds. Let me dry your tears, take you by the hands and lead you to the ideal house, one you can afford in an area that fulfils that your needs “ he said, in a voice that was as soothing as it was resolute. Okay, maybe I’ve misquoted him slightly, but that was the general effect. Within a matter of hours he’d guided us through the labyrinth, delivered us to sunnier plains and negotiated a deal that left buyer and seller smiling from proverbial ear to ear. To call Alan Shields an ‘estate agent’ would be akin to calling the Beatles, a garage band. He is a gentleman, very clever, a problem solver, a man possessed of an encyclopaedic knowledge of his craft and a sympathetic reader of peoples needs. And yet, he is an estate agent, God’s own estate agent. I would gladly recommend, Pinpoint property to anyone looking for quality assistance in the buying of a home and I extend my deep gratitude to their staff, especially Graham, whose warm greeting first endeared us to the company.
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About pinpointhq.com
Applicant Tracking Software that enables you to run different hiring processes side-by-side with flexibility, consistency, and ease of use.
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pinpointhq.com uses 21 technologies across their website including Wistia, PHP, Contentful, WordPress, and more.
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pinpointhq.com receives approximately 1.8M monthly visitors and ranks #29,927 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:22 on the site.
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