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Lycored: The Invisible Giant of Lycopene
How a $60M Israeli nutrition company dominates tomato-derived ingredients without a consumer brand.
Most consumers have never heard of Lycored, yet their patented Lyc-O-Mato® lycopene likely sits in the supplements and functional foods in your pantry. This B2B powerhouse quietly extracts value from tomatoes, not for sauces, but for high-margin carotenoid ingredients.
"They don't sell ketchup; they sell the biological value of the tomato."
The B2B Moat
Lycored operates in the high-barrier ingredient sector. With 203 employees and $60M+ revenue, they are a mid-sized specialist. Their dominance isn't in volume, but in intellectual property—specifically their stabilized lycopene formulation. The tech stack (jQuery, Bootstrap) suggests a functional, enterprise-grade web presence optimized for procurement and technical data sheets, not flashy D2C marketing.
The Traffic Paradox
With only 9,262 monthly visits, Lycored’s web traffic is surprisingly low for a company of its size. This signals a classic B2B model: revenue is driven by direct sales and partnerships, not inbound web traffic. The 43% direct traffic share confirms that their audience—food scientists, procurement managers, and supplement formulators—knows exactly where to go. They don't search; they arrive.
The keyword data reveals their strategic focus. Search volume for 'lycored' (280/mo) and 'lyc-o-lutein' (130/mo) dwarfs generic terms. This indicates a brand-loyal customer base in a niche industry. They aren't competing for broad 'tomato extract' searches; they own their branded terminology.
- IP-Driven Strategy: Patented Lyc-O-Mato® and Lyc-O-Lutein formulations create a defensible moat.
- Sustainability as Sales: Keywords like 'licored sustainability report' (20/mo) suggest they leverage ESG data to close deals with large CPGs.
- Tech Stack Reality: Their site uses jQuery and Bootstrap, prioritizing stability and compatibility over modern flashy frameworks—a pragmatic choice for a B2B portal.
The Silent Extractor
Lycored proves that in the ingredient game, you don't need consumer eyeballs; you need scientific validation and supply chain lock-in. They are a textbook example of a 'hidden champion.'
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https://www.lycored.com/wp-content/themes/lycored/dist/images/icons/logo-lockup.svg
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Lycored – Carotenoid & Lycopene Ingredients, Colorants & More - Lycored - Nutrients, Colors & Taste
Lycored – Carotenoid & Lycopene Ingredients, Colorants & More | Lycored
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About lycored.com
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lycored.com uses 32 technologies across their website including Leaflet, Font Awesome, reCAPTCHA, and more.
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Leaflet
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reCAPTCHA
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PHP
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WordPress
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Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
lycored.com receives approximately 9.3K monthly visitors and ranks #2,308,189 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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