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lysa.se
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lysa.se

9 technologies
VerifiedGrowingVisit274.8K/mo$26M1229 Tech
Deep Dive

Lysa: The Swedish Fund Robot Eating Your Bank's Lunch

How a 122-person team built a $25M revenue fintech with 3,000+ 5-star reviews

While traditional banks charge 1.5%+ for active management, Lysa quietly built a fund robot with 122 employees and $25.6M revenue by doing one thing perfectly: making investing boringly simple. They're not a bank, but they're eating bank deposits anyway.

274K
monthly visits
68%
direct traffic
4.7/5
Trustpilot rating
6,018
backlinks

"Lysa doesn't compete on investment returns—they compete on trust, UX, and the radical idea that your money should just work without you thinking about it."

The 68% Direct Traffic Moat

This is the most telling metric: 68% of Lysa's traffic is direct. That's not SEO magic or paid ads—that's brand strength. When people want to invest, they type 'lysa.se' directly. This indicates a product that's become a verb for Swedish investing, not just a service. Compare that to their 27% organic search—most fintechs rely heavily on SEO, but Lysa's users come back because the product works.

The Trustpilot Advantage

3,003 reviews at 4.7 stars is a weapon. In financial services, trust is the only currency that matters. While banks hide fees in fine print, Lysa's transparent pricing (just 0.25% annually) combined with this review score creates a flywheel: more trust → more direct traffic → more reviews → more trust. They're not buying trust—they're earning it at scale.

The keyword data reveals their strategy: they rank for 'ränta på ränta' (compound interest) with 9,910 monthly searches—educating Swedes on fundamental wealth building. They own their brand name with 9,460 searches. But notice what's missing: they don't try to rank for 'stock picks' or 'hot tips.' They're building a boring, long-term relationship with your money.

  • Built with Next.js and Tailwind CSS—modern tech stack that scales
  • PWA approach means no app store fees, direct browser access
  • 122 employees for $25.6M revenue = $210K revenue per employee (excellent efficiency)
  • Mobile-first design (MobileApplication structured data) with Mobilt BankID integration
No stock picking features
Automated rebalancing
No crypto offerings
Tax optimization for Swedish users
No active trading options
Low-cost global index funds

They're Not a Fintech—They're a Trust Layer

Lysa's real innovation isn't the algorithm; it's making 274,000 monthly visitors believe that doing nothing with their money is the smartest move. In a world of crypto hype and meme stocks, that's a contrarian bet worth $25M.

What tech stack does Lysa use?

10 detected
Cloud & Hosting1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics1
A
Analytics Service

How much traffic does Lysa get?

Traffic & Engagement

138.3K
Monthly Visits
+16.6%
3.8
Pages/Visit
2:28
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-37%
218.2K
Oct 2025
Oct
118.6K
Nov 2025
Nov
138.3K
Dec 2025
Dec

Rankings

#243,440
Global Rank
#2,743
Sweden Rank
Banking
Category

Backlinks & Authority

6.0K
Backlinks
689
Ref. Domains
34
Authority Score
Low
Penalty Risk
Backlinks Trend+6%
5.7K
Jul 2025
Jul
5.7K
Aug 2025
Aug
5.9K
Sep 2025
Sep
6.0K
Oct 2025
Oct
5.9K
Nov 2025
Nov
6.0K
Dec 2025
Dec

Search Traffic

Organic
44.0K

Top Organic Keywords

#1lysa
33,100 vol60.8%
#3ränta på ränta
27,100 vol5.6%
#1lysa fondrobot
2,400 vol4.4%
#1lysa logga in
1,600 vol2.9%
#1lysa fonder
1,000 vol1.8%

Where is Lysa's audience located?

🇸🇪Sweden96.5%
🇩🇰Denmark2.2%
🇪🇸Spain0.2%
🇵🇹Portugal0.2%
🇳🇴Norway0.2%

Device Distribution

Desktop38.4%
Mobile61.6%

What keywords does Lysa rank for?

5 keywords
1lysa9.5K vol$2.03
2lysa portfäljer200 vol
3lysa af konto200 vol
4ränta på ränta9.9K vol$0.28
5lysa avgift130 vol

How is Lysa's SEO?

Open Graph Image

OG Image preview
og:image

https://lysa.se/lysa-og-se.jpg

Meta Tags

title37 chars

Lysa - Vi gör det lätt att spara rätt

description121 chars

Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.

languageSV

H1 Tags

h1Ett enklare sparande

Schema Types

MobileApplicationFAQPage

What is Lysa's revenue?

$26M
Annual Revenue
122
20%
Employees
$210K
Revenue/Employee
Stockholm, SWE
Headquarters

Who works at Lysa?

Loading leads...

What do customers think of Lysa?

Lysa

Lysa

4.7
3,003 reviews
✓ Claimed

Categories

Investment Service#2Asset Manager Service#1

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
6.0 days
Claimed Date
5/28/2021

Contact Information

Address:
Löjtnantsgatan 21
Stockholm, SE

Reviews (20)

Filter by rating:
Sarah Namayanja
9/3/2025
🇸🇪 Sweden1 reviewsBusinessGeneratedLinkVerified
Experience date: 9/3/2025
It’s a mazing for me and i recommend to…

It’s a mazing for me and i recommend to many of my friends to save money with Lysa.

Company Response9/8/2025

Hi Sarah, Thank you for your positive review! We’re happy to hear that you are so pleased with Lysa and that you recommend us to your friends. We truly appreciate your trust and wish you a wonderful week ahead! Best regards, Team Lysa

Kund
8/19/2025
🇸🇪 Sweden9 reviewsBusinessGeneratedLinkVerified
Experience date: 8/19/2025
Great way to save money!

Everything works very smoothly, easy to save money every month and to take out money if needed. Great way to save money!

Company Response8/19/2025

Hi, Thank you for your review! We are happy to hear that you find Lysa to be a smooth and easy way to save money. Best regards, Team Lysa

chiara
8/16/2025
🇸🇪 Sweden2 reviewsBusinessGeneratedLinkVerified
Experience date: 8/16/2025
Very simple to understand

Very simple to understand! Good client service:)

Company Response8/19/2025

Hello Chiara, Thank you for your feedback! Simplicity and client service are things we value highly at Lysa. Hope you have a good day! Best regards, Team Lysa

Sebastian Lindberg
8/15/2025
🇸🇪 Sweden4 reviewsBusinessGeneratedLinkVerified
Experience date: 8/15/2025
Cool

Very nice app

Company Response8/19/2025

Hello Sebastian, Thank you for the review and the kind words about our app! Best regards, Team Lysa

Andrés Alberto Cerdeira Méndez
7/4/2025
🇳🇱 Netherlands3 reviewsBusinessGeneratedLinkVerified
Experience date: 7/4/2025
It's as easy as one could imagine

It's as easy as one could imagine. Create an account, answer their questions clearly, set up your monthly contributions, and let it work in the background. They report what needs to be reported to the tax authorities, inform you of any relevant thing, and have some of the lowest fees you can find for these type of services.

Company Response7/7/2025

Hey, Thank you for your kind review! We're happy to hear that you find Lysa simple and easy to use. We work hard to make our product as user-friendly as possible, so that everyone can get started with their savings in a smooth and secure way. We're also glad that you appreciate our low fees, and we’re truly grateful that you’ve chosen to trust us with your savings. Best regards, Team Lysa

Frequently Asked Questions about Lysa

What is Lysa's Revenue?
Lysa generates approximately $26M in annual revenue. With 122 employees, that's $210,000 per employee.
What does Lysa do?
Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.
How fast is Lysa growing?
Lysa has grown by 16.6% in the last 6 months according to traffic data. employee count has changed by 20% year over year.
How do people interact with Lysa?
When visiting Lysa, visitors view an average of 3.8 pages per visit, and spend around 2:28 on the site, and the bounce rate is 35.3%.
How do people find Lysa?
94.3K people (68%) visit Lysa directly. 44.0K (32%) find them through organic search.
Who uses Lysa?
Lysa's top market is Sweden with 133.5K visitors (96.5%). Denmark is 2nd with 3.1K (2.2%). Spain is 3rd with 322 (0.2%).
What technologies does Lysa use?
Lysa uses 9 technologies across their website including Cloud & Hosting, Analytics & Marketing, Performance. Key technologies include Cloudflare, Google Analytics, Lazy Loading.
Who are Lysa's competitors?
Lysa's main competitors include Index. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lysa?
Lysa has a Trustpilot score of 4.7 out of 5 (4 stars) based on 3,003 customer reviews.

Export Data

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How to contact Lysa?

Social Profiles

What are Lysa's key pages?

Export lysa.se Data

Download the complete tech stack, analytics, leads, and company data for lysa.se in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About lysa.se

Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.

Company Overview

lysa.se
Website
finance
Industry
#122,904
Global Rank
274.8K
Monthly Visitors
9
Technologies

lysa.se Key Pages

lysa.se Social Media

Contact lysa.se

Technology Stack

lysa.se uses 9 technologies across their website including Cloudflare, Google Analytics, Lazy Loading, and more.

Cloud & Hosting

Cloudflare

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Build Tools

Vite

UI Libraries

DaisyUI

Traffic & Audience

274.8K
Monthly Visits
19%
Bounce Rate
5.5
Pages/Visit
2:17
Avg. Duration

lysa.se receives approximately 274.8K monthly visitors and ranks #122,904 globally. The website has a bounce rate of 19% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 2:17 on the site.

The majority of lysa.se's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lysa.se?
Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.
What technologies does lysa.se use?
lysa.se uses 9 technologies including Cloudflare, Google Analytics, and 3 more. View the full tech stack analysis above.
What are lysa.se's social media accounts?
lysa.se is active on linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is lysa.se hiring?
Check lysa.se's careers page for current job openings and opportunities.
How popular is lysa.se?
lysa.se receives approximately 274.8K monthly visitors and ranks #122,904 globally. Traffic is growing by 7.3% month-over-month.

Related Searches

lysa.se pricinglysa.se reviewslysa.se alternativeslysa.se loginlysa.se careerswhat is lysa.selysa.se tech stacklysa.se contactlysa.se vs competitorslysa.se featureshow to use lysa.selysa.se integrations

This page provides publicly available information about lysa.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lysa.se directly at https://lysa.se.