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Lysa: The Swedish Fund Robot Eating Your Bank's Lunch
How a 122-person team built a $25M revenue fintech with 3,000+ 5-star reviews
While traditional banks charge 1.5%+ for active management, Lysa quietly built a fund robot with 122 employees and $25.6M revenue by doing one thing perfectly: making investing boringly simple. They're not a bank, but they're eating bank deposits anyway.
"Lysa doesn't compete on investment returns—they compete on trust, UX, and the radical idea that your money should just work without you thinking about it."
The 68% Direct Traffic Moat
This is the most telling metric: 68% of Lysa's traffic is direct. That's not SEO magic or paid ads—that's brand strength. When people want to invest, they type 'lysa.se' directly. This indicates a product that's become a verb for Swedish investing, not just a service. Compare that to their 27% organic search—most fintechs rely heavily on SEO, but Lysa's users come back because the product works.
The Trustpilot Advantage
3,003 reviews at 4.7 stars is a weapon. In financial services, trust is the only currency that matters. While banks hide fees in fine print, Lysa's transparent pricing (just 0.25% annually) combined with this review score creates a flywheel: more trust → more direct traffic → more reviews → more trust. They're not buying trust—they're earning it at scale.
The keyword data reveals their strategy: they rank for 'ränta på ränta' (compound interest) with 9,910 monthly searches—educating Swedes on fundamental wealth building. They own their brand name with 9,460 searches. But notice what's missing: they don't try to rank for 'stock picks' or 'hot tips.' They're building a boring, long-term relationship with your money.
- Built with Next.js and Tailwind CSS—modern tech stack that scales
- PWA approach means no app store fees, direct browser access
- 122 employees for $25.6M revenue = $210K revenue per employee (excellent efficiency)
- Mobile-first design (MobileApplication structured data) with Mobilt BankID integration
They're Not a Fintech—They're a Trust Layer
Lysa's real innovation isn't the algorithm; it's making 274,000 monthly visitors believe that doing nothing with their money is the smartest move. In a world of crypto hype and meme stocks, that's a contrarian bet worth $25M.
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5 keywordsHow is Lysa's SEO?
Open Graph Image

https://lysa.se/lysa-og-se.jpg
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Lysa - Vi gör det lätt att spara rätt
Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.
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Lysa
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Reviews (20)
It’s a mazing for me and i recommend to…
It’s a mazing for me and i recommend to many of my friends to save money with Lysa.
Hi Sarah, Thank you for your positive review! We’re happy to hear that you are so pleased with Lysa and that you recommend us to your friends. We truly appreciate your trust and wish you a wonderful week ahead! Best regards, Team Lysa
Great way to save money!
Everything works very smoothly, easy to save money every month and to take out money if needed. Great way to save money!
Hi, Thank you for your review! We are happy to hear that you find Lysa to be a smooth and easy way to save money. Best regards, Team Lysa
Very simple to understand
Very simple to understand! Good client service:)
Hello Chiara, Thank you for your feedback! Simplicity and client service are things we value highly at Lysa. Hope you have a good day! Best regards, Team Lysa
Cool
Very nice app
Hello Sebastian, Thank you for the review and the kind words about our app! Best regards, Team Lysa
It's as easy as one could imagine
It's as easy as one could imagine. Create an account, answer their questions clearly, set up your monthly contributions, and let it work in the background. They report what needs to be reported to the tax authorities, inform you of any relevant thing, and have some of the lowest fees you can find for these type of services.
Hey, Thank you for your kind review! We're happy to hear that you find Lysa simple and easy to use. We work hard to make our product as user-friendly as possible, so that everyone can get started with their savings in a smooth and secure way. We're also glad that you appreciate our low fees, and we’re truly grateful that you’ve chosen to trust us with your savings. Best regards, Team Lysa
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About lysa.se
Lysa är en fondrobot som automatiskt investerar dina pengar till låga avgifter. Bli kund gratis direkt med Mobilt BankID.
Company Overview
lysa.se Social Media
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Technology Stack
lysa.se uses 9 technologies across their website including Cloudflare, Google Analytics, Lazy Loading, and more.
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PWA
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Vite
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DaisyUI
Traffic & Audience
lysa.se receives approximately 274.8K monthly visitors and ranks #122,904 globally. The website has a bounce rate of 19% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 2:17 on the site.
The majority of lysa.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about lysa.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lysa.se directly at https://lysa.se.