lyst.com
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Lyst: The Aggregator That Owns Discovery
How a 395-person team built the definitive fashion destination without selling a single product.
Lyst isn't a retailer—it's the connective tissue for the entire fashion industry. With 27,000+ brands in one place, they've solved the discovery problem that plagues both shoppers and e-commerce giants.
"They don't compete with ASOS—they monetize ASOS's traffic."
The Aggregator Playbook
Lyst's genius is in its positioning. Instead of fighting for direct sales, they capture intent at the moment of discovery. When someone searches 'bershka' (1.5M monthly searches) or 'sezane' (428K monthly searches), Lyst often ranks first. They intercept high-intent fashion queries and redirect traffic back to the source, taking a commission. It's a capital-light model with massive leverage: 395 employees generating $112.6M in revenue.
SEO as a Moat
With 63% organic traffic and 3.3M backlinks, Lyst has built an SEO fortress that's nearly impossible to replicate. They dominate long-tail fashion queries that individual brands can't justify optimizing for. The result? A network effect where more brands join Lyst, which creates more content, which drives more traffic, which attracts more brands. It's a flywheel that traditional retailers simply can't match.
The traffic composition reveals their strategy: 30% direct traffic indicates strong brand recall—users don't just stumble upon Lyst, they return to it. Meanwhile, the 'undefined' top country (49.2% share) suggests either data tracking issues or a genuinely global, decentralized audience that doesn't cluster in predictable markets.
- Platform-as-a-service for fashion: They provide the discovery layer while brands handle fulfillment
- Data arbitrage: They collect search data from millions of shoppers and sell insights back to brands
- Trust-first model: 4/5 Trustpilot rating with 3,769 reviews proves they can scale without breaking the user experience
The Future is Aggregated
Lyst proves that in a fragmented market, the platform that centralizes discovery wins—without ever touching the product.
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Traffic & Engagement
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Backlinks & Authority
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5 keywordsHow is Lyst's SEO?
Meta Tags
Your World of Fashion | Lyst
Shop and discover the world’s most stylish brands, curated for you. With more than 27,000 brands and stores in one place, Lyst is the definitive fashion destination.
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Lyst
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Reviews (20)
So Nice so Beautiful Sweet
So Nice so Beautiful Sweet
Hey Rasool, thanks for the 5-star rating! Thank you for your wonderful feedback. We truly appreciate your support! Happy shopping! - Lyst
Seller honest and excellent communication
Seller was very up front. Easy to talk to. Responding quickly to questions. Shipping quick Would definitely buy from this seller again !
Hey Julie, thanks for your review! We're glad to hear that you had a quick and smooth experience with Lyst. Happy shopping! - Lyst
Free shipping
Free shipping
Hey Ifigenia, thanks for your review! Free shipping is one of the ways that our retailers are trying to offer to make your experience even better. We hope to see you again soon! Happy Shopping- Lyst.
Always accurate
Always accurate, fast delivery, items wraped correctly, notification when something is back on stock, great offer of everything, recommended page for sure
Hey Korny, thanks for your amazing feedback! We’re really glad to hear that you had a great shopping experience. Your recommendation means a lot to us, and we truly appreciate your support. We welcome you back soon, happy shopping - Lyst.
Great experience while shopping.
Great experience while shopping.
Hey Lourdes, Thank you so much for the 5-star review! We’re delighted to hear that your experience was great. We truly appreciate your feedback and can’t wait to help you discover your next favorite. - Lyst
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About lyst.com
Shop and discover the world’s most stylish brands, curated for you. With more than 27,000 brands and stores in one place, Lyst is the definitive fashion destination.
Company Overview
lyst.com Social Media
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Phone Numbers
Technology Stack
lyst.com uses 11 technologies across their website including HSTS, Sentry, OneTrust, and more.
Security
HSTS
Error Tracking
Sentry
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Facebook Pixel
Web Standards
PWA
UI Libraries
Ant Design
Traffic & Audience
lyst.com receives approximately 6.8M monthly visitors and ranks #8,207 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:24 on the site.
The majority of lyst.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lyst.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lyst.com directly at https://lyst.com.