While elite colleges obsess over yield rates and acceptance percentages, a quiet revolution is happening in Michigan. The Michigan Assured Admissions Pact (MAAP) isn't selling dreams; it's selling certainty. For a cumulative $6.3M in revenue, they've built a pipeline that guarantees admission to any Michigan high school graduate with a 3.0 GPA or higher—no essays, no stress, just a clear path.

"MAAP isn't disrupting admissions; it's systematizing them. They've turned the most stressful part of a teenager's life into a simple math equation."

The tech stack tells a story of pragmatic minimalism. jQuery, Tailwind, Bootstrap—this isn't a startup chasing the latest framework. They're using proven, stable technologies that work. The presence of LinkedIn Insight Tag and Facebook Pixel suggests they're tracking conversions, but the lack of sophisticated analytics tools implies they're measuring what matters: applications received, not page views. This is a utility platform, not a media property.

• Revenue model is opaque—likely state funding and university contributions rather than direct fees
• Traffic concentration in 'undefined' region suggests data collection limitations, not geographic dominance
• The 3.0 GPA threshold is a hard filter; there's no negotiation, no exceptions, no appeals process
• Key people listed include counselors and administrative staff, not typical tech roles