maceys.com
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Macey's: The $81M Grocery Bet on Speed
How a regional player is winning the 1-hour delivery war with a lean tech stack
In a world dominated by Amazon Fresh and Instacart, Macey's is quietly building a $81M empire by doing one thing exceptionally well: getting groceries to your door in as fast as one hour. This isn't about scale; it's about surgical precision in the last mile.
"Macey's proves you don't need to be a tech giant to win at e-commerce—you just need to own the last mile better than anyone else."
The On-Demand Playbook
With 50% direct traffic and 12,290 monthly searches for 'maceys,' Macey's has achieved something most retailers fail at: brand loyalty. Customers aren't discovering them—they're seeking them out. The 45% organic traffic share shows they're also winning the discovery game without burning cash on ads. Their promise of 1-hour delivery isn't a gimmick; it's their moat.
The Tech Stack Reality
Macey's runs on OpenCart with Bootstrap and Vite—proving you don't need custom-built unicorn tech to process millions in revenue. They're leveraging Stripe for payments, Google Tag Manager for analytics, and Facebook Pixel for retargeting. It's pragmatic, not flashy. They spend their engineering cycles on logistics, not reinventing the wheel.
The 3.2/5 Trustpilot rating with only 2 reviews is a red flag for a company of this size. Either they're not asking for feedback, or their customer base isn't digitally native. For a company betting everything on digital experience, that's a critical blind spot. But the traffic numbers don't lie—people are using the service, even if they're not shouting about it online.
- Regional dominance: 93.4% of traffic comes from undefined markets, likely their core operating region
- Pharmacy gap: Zero search volume for 'macey's pharmacy' suggests they're leaving healthcare dollars on the table
- Weekly ad engagement: 1,410 monthly searches for 'macey's weekly ad' shows traditional grocery habits die hard
The 1-Hour Moat Is Real
Macey's isn't trying to be everything to everyone—they're trying to be the fastest option in your neighborhood. And with $81M in revenue and half a million monthly visitors, it's working.
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Macey's Delivery or Pickup Near Me | Macey's
Macey's same-day delivery or curbside pickup <b>in as fast as 1 hour</b> with Macey's. Start shopping online now with Macey's to get Macey's products on-demand.
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Reviews (2)
Bakery- Hit Or Miss: You Don’t Know Until You Get Your Order
We like going there for their bakery. Sometimes we’ll order a cake and they’ll do a really good job decorating it, and other times they do a horrible job decorating it. When we order a quarter size sheet cake, sometimes they’ll cut it into slices and other times they don’t. And when we go to pick up our cakes, usually there’s no employees over there. Or the employees have their back to us and they keep talking or working even though we’re standing there waiting to be helped.
The produce is horrible.
The produce is not rotated properly. I have found moldy berries, mealy apples, carrots so rotten that they are partly black and slimy. The wet vegetable set set is especially bad and rotten. The prices printed in their adds don't match up to the more expensive self prices a lot of the time. The staff is very rude and unhelpful. Customer service is very rude when I've tried to rectify one of their many mistakes.
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About maceys.com
Macey's same-day delivery or curbside pickup <b>in as fast as 1 hour</b> with Macey's. Start shopping online now with Macey's to get Macey's products on-demand.
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Technology Stack
maceys.com uses 14 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront, Netlify
Advertising
Facebook Pixel
Traffic & Audience
maceys.com receives approximately 380.9K monthly visitors and ranks #127,314 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:49 on the site.
The majority of maceys.com's traffic comes from undefined, undefined, .
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