9:41
mackeeper.com
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mackeeper.com

11 technologies
VerifiedVisit366.0K/mo$11M7711 Tech
Deep Dive

MacKeeper: The $11M Tool That Won't Leave

How a legacy Mac utility built a 366k monthly visit empire in a crowded market.

In a world dominated by free antivirus and built-in system tools, MacKeeper has quietly built an $11.2M revenue engine by solving a universal anxiety: the fear of a slowing, vulnerable Mac. It’s not just software; it’s a subscription to peace of mind.

366K
Monthly Visits
$11.2M
Annual Revenue
59%
Organic Search
4.3/5
Trustpilot Score

"MacKeeper isn't competing on features; it's competing on the feeling of control."

The Psychology of the Anxious User

MacKeeper’s 366,000 monthly visitors aren't searching for 'best Mac utilities'—they are searching for solutions to immediate pain. The keyword data reveals a desperate user base: 'mac keeps running out of application memory' (30 monthly searches) is a niche but high-intent query. MacKeeper positions itself as the immediate fix for these frustrating bottlenecks, converting anxiety into a subscription.

SEO Dominance in a Noisy Market

Despite facing giants like 'CleanMyMac' (75K monthly searches) and 'Malwarebytes' (1.1M monthly searches), MacKeeper secures 59% of its traffic from organic search. With 76,546 backlinks, they have built a fortress of authority. They don't need to outspend competitors on ads because they own the search results where users land when their Mac starts acting up.

The company’s tech stack tells a story of modernization. They leverage Tailwind CSS and Bootstrap for rapid UI development, AWS CloudFront for global delivery, and Sentry for error monitoring. This isn't legacy bloatware; it's a scalable SaaS platform serving a global audience, evidenced by their use of HSTS for security and Trustpilot integration for social proof.

  • Revenue Reality: $11.2M with just 77 employees suggests a highly efficient, high-margin software model.
  • Traffic Quality: 32% direct traffic indicates strong brand recall—users know exactly where to go when they need a fix.
  • Global Reach: Traffic distribution is fragmented (top country is undefined at 30.4%), proving product-market fit across borders rather than reliance on a single region.
Doesn't rely on viral social media (only 5.7% traffic from social)
Focuses on high-intent search traffic
Doesn't compete on 'free' models
Builds trust via 2,249+ verified Trustpilot reviews
Doesn't hide behind vague corporate messaging
Solves immediate, tangible user problems

The Utility Moat

MacKeeper proves that in B2C software, solving a specific, recurring pain point is more valuable than chasing the latest tech trend.

What tech stack does Mackeeper use?

12 detected
Security1
Error Tracking1
Backend Frameworks1
Customer Support1
Reviews1
JavaScript Libraries2
Tracking & Analytics1
G
Google Analytics

How much traffic does Mackeeper get?

Traffic & Engagement

215.0K
Monthly Visits
-3.1%
1.9
Pages/Visit
8:26
Avg. Duration
75%
Bounce Rate
Monthly Traffic Trend-14%
250.5K
Oct 2025
Oct
221.8K
Nov 2025
Nov
215.0K
Dec 2025
Dec

Rankings

#171,820
Global Rank
#87,142
United States Rank
Computer Software and Development
Category

Backlinks & Authority

76.5K
Backlinks
7.5K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+12%
68.6K
Jul 2025
Jul
66.8K
Aug 2025
Aug
64.0K
Sep 2025
Sep
62.5K
Oct 2025
Oct
75.9K
Nov 2025
Nov
76.5K
Dec 2025
Dec

Search Traffic

Organic
193.9K
Paid
1.0K

Top Organic Keywords

#27how to screenshot on mac
368,000 vol0.6%
#4task manager mac
22,200 vol0.6%
#1mac keeper
590 vol0.5%
#5mac os versions
18,100 vol0.5%
#1mack keeper
480 vol0.4%

Where is Mackeeper's audience located?

🇺🇸United States38.4%
🇩🇪Germany10.2%
🇬🇧United Kingdom10.0%
🇫🇷France6.1%
🇨🇦Canada2.8%

Device Distribution

Desktop81.5%
Mobile18.5%

What keywords does Mackeeper rank for?

5 keywords
1mackeeper5.3K vol$6.02
2cleanmymac76.0K vol$3.88
3malwarebytes1.1M vol$0.53
4clean my mac59.5K vol$3.75
5mac keeps running out of application memory30 vol$1.45

How is Mackeeper's SEO?

Open Graph Image

OG Image preview
og:image

https://static-cdn.mackeeper.com/mk-site/images/og/logo-mackeeper.png

Meta Tags

title51 chars

MacKeeper - a single app for a clean and secure Mac

description155 chars

MacKeeper is the ultimate toolkit for Mac. Optimize and protect your device, 24/7. Try our cleaning, security, privacy, and performance tools now for free.

languageEN

H1 Tags

h1Keep your Mac clean and safe with zero effort

Schema Types

SoftwareApplication

Who works at Mackeeper?

Loading leads...

What do customers think of Mackeeper?

MacKeeper

MacKeeper

4.3
2,249 reviews
✓ Claimed

Categories

Software Company#undefinedComputer Security Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
4/29/2015

Contact Information

Address:
3005-D6, Swiss Tower, Plot No: JLT-PH2-Y3A, Jumeirah Lakes Towers
Dubai, AE

Reviews (20)

Filter by rating:
Steve Juen
1/21/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/20/2026
SAVED AGAIN!

My computer is constantly giving me issues. It must be something I am doing wrong. So, I feel very good that I have help that knows what they're doing and can fix what I mess up. I use the computer all day and can’t do my work without it. They have never let me down and I would recommend them to anyone.

Company Response1/21/2026

Hello Steve! Thank you for such a glowing review! Please don't be hard on yourself regarding the tech issues—that is exactly what we are here for. Thanks for the recommendation! Vivienne

Lesley Kennedy
1/20/2026
🇳🇿 New Zealand4 reviewsOrganicUnverified
Experience date: 1/20/2026
I have been using mackeeper for years…

I have been using mackeeper for years and have always found their service to be responsive and smart. I have also used their premium services for technical support and was really impressed with how thorough they were and how easy it was to use.

Company Response1/21/2026

Hello Lesley! We are so glad to hear that! It is an honor to have your long-term trust. Vivienne

Geoff GARBUTT
1/15/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/15/2026
First contacts with experts from MacKeeper

Irecently purchased MacKeeper havingn just purchased a new iMac. During the days following my purchased it was necessary for me to seek assistance from the "experts" at MacKeeper on several occasions at all hours of the day and night. They were immediately available, friendly and very efficient. Each issue I raised with them was satisfactorily resolved. The "experts", and the service they provided, were first class,

Company Response1/19/2026

Hi Geoff! Congratulations on the new iMac! We are happy to hear that our team was there for you day and night to make that transition smooth. Enjoy your new setup! Vivienne

MikeW
1/15/2026
🇦🇺 Australia3 reviewsOrganicUnverified
Experience date: 1/15/2026
Brilliant and Prompt Response.

Brilliant and Prompt Response.

Company Response1/19/2026

Hi Mike! Thank you for the kind words! We are happy to help! Vivienne

Ellen Lee
1/14/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/13/2026
Good service, provided quickly. Answered all questions.

Tech (Nico?) was very helpful and responsive. He was polite and answered any questions without making me feel stupid. I felt reassured after he checked things out and made a few changes.

Company Response1/19/2026

Hello Ellen! Thank you for sharing this experience! We will pass along your kind words to Nico — he will be so happy to hear he provided that peace of mind for you. Vivienne

Frequently Asked Questions about Mackeeper

What is Mackeeper's Revenue?
Mackeeper generates approximately $11M in annual revenue. With 77 employees, that's $145,000 per employee.
What does Mackeeper do?
MacKeeper is the ultimate toolkit for Mac. Optimize and protect your device, 24/7. Try our cleaning, security, privacy, and performance tools now for free.
How fast is Mackeeper growing?
Mackeeper has declined by 3.1% in the last 6 months according to traffic data. employee count has changed by -7% year over year.
How do people interact with Mackeeper?
When visiting Mackeeper, visitors view an average of 1.9 pages per visit, and spend around 8:26 on the site, and the bounce rate is 74.5%.
How do people find Mackeeper?
20.1K people (9%) visit Mackeeper directly. 193.9K (90%) find them through organic search. 1.0K (0%) come through paid advertising.
Who uses Mackeeper?
Mackeeper's top market is United States with 82.6K visitors (38.4%). Germany is 2nd with 21.8K (10.2%). United Kingdom is 3rd with 21.5K (10.0%).
What technologies does Mackeeper use?
Mackeeper uses 11 technologies across their website including Security, Error Tracking, Backend Frameworks. Key technologies include HSTS, Sentry, Ruby on Rails.
Who are Mackeeper's competitors?
Mackeeper's main competitors include Intego, Malwarebytes, Bitdefender, Avast, McAfee. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mackeeper?
Mackeeper has a Trustpilot score of 4.3 out of 5 (4 stars) based on 2,249 customer reviews.

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About mackeeper.com

MacKeeper is the ultimate toolkit for Mac. Optimize and protect your device, 24/7. Try our cleaning, security, privacy, and performance tools now for free.

Company Overview

mackeeper.com
Website
computers_electronics_and_technology
Industry
#153,441
Global Rank
366.0K
Monthly Visitors
11
Technologies

mackeeper.com Key Pages

Technology Stack

mackeeper.com uses 11 technologies across their website including HSTS, Sentry, Ruby on Rails, and more.

Security

HSTS

Error Tracking

Sentry

Backend Frameworks

Ruby on Rails

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Customer Support

Zendesk

Reviews

Trustpilot

Traffic & Audience

366.0K
Monthly Visits
55%
Bounce Rate
1.6
Pages/Visit
0:41
Avg. Duration

mackeeper.com receives approximately 366.0K monthly visitors and ranks #153,441 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:41 on the site.

The majority of mackeeper.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mackeeper.com?
MacKeeper is the ultimate toolkit for Mac. Optimize and protect your device, 24/7. Try our cleaning, security, privacy, and performance tools now for free.
What technologies does mackeeper.com use?
mackeeper.com uses 11 technologies including HSTS, Sentry, and 5 more. View the full tech stack analysis above.
How do I contact mackeeper.com?
You can contact mackeeper.com via email at [email protected] or through their contact page.
What are mackeeper.com's social media accounts?
mackeeper.com is active on twitter, youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is mackeeper.com?
mackeeper.com receives approximately 366.0K monthly visitors and ranks #153,441 globally.

Related Searches

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This page provides publicly available information about mackeeper.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mackeeper.com directly at https://mackeeper.com.