9:41
macworld.com
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macworld.com

19 technologies
VerifiedGrowingVisit1.7M/mo$9M4719 Tech1 Leads
Deep Dive

Macworld: The Last Great Apple Guardian

How a 30-year-old publication commands 1.7M monthly visits in the age of AI

In an era of algorithmic news aggregators and fleeting TikTok reviews, Macworld stands as a defiant monolith. With 19.4 million backlinks and a legacy dating to 1984, this isn't just a tech blog—it's Apple's unofficial court chronicler, commanding authority that no AI-generated listicle can replicate.

1.7M
monthly visits
55%
organic search traffic
19.4M
backlinks
47
employees

"Macworld doesn't just report on Apple—it defines the conversation around what matters in the ecosystem."

The SEO Fortress Strategy

While most tech publications chase viral moments, Macworld built an unassailable SEO fortress. Their keyword strategy is surgical: they dominate 'mac mini m5' (50K monthly searches), 'iphone fold' (76K), and 'm5 pro release date' (13K). This isn't accidental traffic—it's a meticulously engineered content empire where every article is a long-term asset generating compound returns.

The Loyalist Demographic

With 39% direct traffic—nearly matching their organic search share—Macworld has cultivated a fiercely loyal audience that types 'macworld.com' directly into their browser. This is the hallmark of a brand that transcends mere content to become a daily ritual for Apple's core evangelists. The 1.7M monthly visitors aren't just browsing; they're consulting a trusted authority before making $1,000+ purchasing decisions.

What makes Macworld uniquely positioned is its mastery of the review economy. In a world where trust is currency, their 30-year legacy as Apple's premier chronicler allows them to command attention for every product launch. They don't just review specs—they interpret Apple's philosophy for consumers who've already decided they're buying in.

  • Authority over aggregation: 19.4M backlinks vs. competitors' algorithmic noise
  • Direct traffic parity: 39% of visitors bypass search entirely—unheard of in digital media
  • Surgical keyword targeting: Dominating high-intent Apple queries with 75K+ monthly volumes
  • Lean operation: 47 employees generating $9.1M revenue—$193K per head
No viral social strategy (TikTok absent from data)
Unbreakable SEO moat with 19M+ backlinks
Minimal interactive tech (basic jQuery/Bootstrap stack)
Direct traffic rivaling organic search
Traditional media model in an AI-first world
30-year authority that algorithms can't replicate

The Last Stand of Human Authority

In an AI-dominated content landscape, Macworld proves that deep expertise, legacy authority, and direct audience relationships remain the ultimate competitive moat. Their 1.7M monthly visits aren't just traffic—they're proof that when Apple users need answers, they still seek human curation over algorithmic suggestions.

What tech stack does Macworld use?

24 detected
Security1
Programming Languages1
CDN1
Web Standards1
JavaScript Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google DoubleClick
G
Google Analytics

How much traffic does Macworld get?

Traffic & Engagement

1.7M
Monthly Visits
-6.4%
2.0
Pages/Visit
9:13
Avg. Duration
79%
Bounce Rate
Monthly Traffic Trend-4%
1.8M
Oct 2025
Oct
1.8M
Nov 2025
Nov
1.7M
Dec 2025
Dec

Rankings

#31,520
Global Rank
#12,396
United States Rank
Computer Software and Development
Category

Backlinks & Authority

19.4M
Backlinks
81.0K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
21.3M
Jul 2025
Jul
21.4M
Aug 2025
Aug
20.7M
Sep 2025
Sep
20.4M
Oct 2025
Oct
19.7M
Nov 2025
Nov
19.4M
Dec 2025
Dec

Search Traffic

Organic
463.1K

Top Organic Keywords

#1macworld
3,600 vol1.2%
#2genius bar appointment
33,100 vol0.5%
#2best antivirus for mac
8,100 vol0.4%
#1macworld store
1,300 vol0.4%
#9ios 18
40,500 vol0.4%

Where is Macworld's audience located?

🇺🇸United States52.1%
🇬🇧United Kingdom15.3%
🇮🇳India6.6%
🇨🇦Canada3.9%
🇩🇪Germany3.0%

Device Distribution

Desktop45.0%
Mobile55.0%

What keywords does Macworld rank for?

5 keywords
1macworld8.9K vol$1.67
2ram prices368.7K vol$0.53
3m5 pro release date12.8K vol$0.47
4mac mini m550.6K vol$0.41
5iphone fold75.8K vol$0.73

How is Macworld's SEO?

Meta Tags

title57 chars

Macworld UK - News, Tips & Reviews from the Apple Experts

description150 chars

Macworld is your ultimate guide to Apple's product universe, explaining what's new, what's best and how to make the most out of the products you love.

og:title

Macworld

languageEN

Schema Types

Unknown

Who works at Macworld?

Loading leads...

What do customers think of Macworld?

Macworld

Macworld

3.6
1 reviews

Categories

Blogger#undefinedNews Service#undefinedMedia Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
bosica
2/26/2012
🇷🇸 Rs163 reviewsTrustpilot
One of the best

Operating systemts next to windows. I do prefer Win just because of gaming, and cause I got used to it, but other than that Mac has some of the great features, and now it's starting to keep up with gaming as well. Also there are apps you enjoy on your i products as well.

Frequently Asked Questions about Macworld

What is Macworld's Revenue?
Macworld generates approximately $9M in annual revenue. With 47 employees, that's $194,400 per employee.
What does Macworld do?
Macworld is your ultimate guide to Apple's product universe, explaining what's new, what's best and how to make the most out of the products you love.
How fast is Macworld growing?
Macworld has declined by 6.4% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Macworld?
When visiting Macworld, visitors view an average of 2.0 pages per visit, and spend around 9:13 on the site, and the bounce rate is 78.7%.
How do people find Macworld?
1.2M people (72%) visit Macworld directly. 463.1K (28%) find them through organic search.
Who uses Macworld?
Macworld's top market is United States with 875.2K visitors (52.1%). United Kingdom is 2nd with 256.1K (15.3%). India is 3rd with 111.2K (6.6%).
What technologies does Macworld use?
Macworld uses 19 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Adobe Fonts, HSTS.
Who are Macworld's competitors?
Macworld's main competitors include Little Bee Books, Universi, Ave Maria Press, North Coast Media, EmeraldPublishing. These companies operate in similar markets and compete for the same customer base.
What do customers think of Macworld?
Macworld has a Trustpilot score of 3.6 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Macworld?

What are Macworld's key pages?

Export macworld.com Data

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Raw JSON Data

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About macworld.com

Macworld is your ultimate guide to Apple's product universe, explaining what's new, what's best and how to make the most out of the products you love.

Company Overview

macworld.com
Website
computers_electronics_and_technology
Industry
#43,037
Global Rank
1.7M
Monthly Visitors
19
Technologies
1+
Employees

macworld.com Key Pages

Contact macworld.com

Technology Stack

macworld.com uses 19 technologies across their website including YouTube Embed, Adobe Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Adobe Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

CDN

unpkg

Traffic & Audience

1.7M
Monthly Visits
58%
Bounce Rate
1.5
Pages/Visit
0:42
Avg. Duration

macworld.com receives approximately 1.7M monthly visitors and ranks #43,037 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:42 on the site.

The majority of macworld.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is macworld.com?
Macworld is your ultimate guide to Apple's product universe, explaining what's new, what's best and how to make the most out of the products you love.
What technologies does macworld.com use?
macworld.com uses 19 technologies including YouTube Embed, Adobe Fonts, and 13 more. View the full tech stack analysis above.
How do I contact macworld.com?
You can contact macworld.com through their contact page.
What are macworld.com's social media accounts?
macworld.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is macworld.com?
macworld.com receives approximately 1.7M monthly visitors and ranks #43,037 globally. Traffic is growing by 3.3% month-over-month.

Related Searches

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This page provides publicly available information about macworld.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit macworld.com directly at https://macworld.com.