maconit.com
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Macon IT: The 43-Person Powerhouse in Richmond
A hyper-local staffing firm beating the odds in a fragmented market.
While the IT staffing industry is dominated by national giants and faceless platforms, Macon IT is playing a different game entirely. They aren't chasing Silicon Valley scale; they're dominating the Richmond, Virginia ecosystem by doing what big firms forgot how to do: actually knowing their candidates.
"In an industry obsessed with speed, Macon IT is betting on depth—and winning with a lean 43-person team."
The Relationship Moat
Macon IT’s data tells a story of local dominance. With 40% of traffic coming directly to their site, they aren't relying on paid ads to chase cold leads. These are candidates and clients coming back because Macon IT has built a reputation as the go-to local player. Their 'candidate and employee focused approach' isn't just marketing copy; it's a survival strategy in a market where generic staffing firms churn and burn.
The SEO Anomaly
Here is where the story gets interesting. Look at their top keywords: 'open optum hsa account' and 'network engineer jobs ricmond, va'. While the latter confirms their niche, the HSA-related terms suggest a massive SEO opportunity—or a confusing brand signal. Are they accidentally ranking for financial health keywords, or is this a data anomaly? Regardless, they are capturing 1,799 monthly visits on a 'N/A' backlink budget. They are winning on intent and local relevance, not off-page authority.
The leadership team—President Brock Barnett, Account Manager Carin Bousman, and Technical Recruiter Bart Whelan—appears to be the engine behind this focused execution. Unlike VC-backed staffing platforms burning cash on acquisition, Macon IT’s $5M revenue on 43 employees suggests a high-margin, high-touch operation. They aren't trying to be a marketplace; they are a local institution.
- Hyper-local focus: Richmond, VA is their battleground, not the entire US.
- Tech stack maturity: ASP.NET combined with Tailwind CSS and Bootstrap shows a modern, maintained frontend.
- Candidate-first branding: Their copy emphasizes 'long-term relationships' over transactional placements.
The Anti-Platform Playbook
Macon IT proves that in staffing, depth beats width every time.
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Macon IT Home Page
maconit is an Information Technology Staffing and Consulting firm based in Richmond, Virginia. Built on the foundation of establishing long term relationships in the Richmond IT community, maconit® has developed a candidate and employee focused approach. With a senior management staff, dedicated to addressing our candidates' career interests and goals, maconit® takes the time to get to know you, your background and most importantly, your career aspirations.
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About maconit.com
maconit is an Information Technology Staffing and Consulting firm based in Richmond, Virginia. Built on the foundation of establishing long term relationships in the Richmond IT community, maconit® has developed a candidate and employee focused approach. With a senior management staff, dedicated to addressing our candidates' career interests and goals, maconit® takes the time to get to know you, your background and most importantly, your career aspirations.
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Technology Stack
maconit.com uses 8 technologies across their website including Google Fonts, ASP.NET, Google Analytics, and more.
Fonts
Google Fonts
Backend Frameworks
ASP.NET
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
maconit.com receives approximately 1.8K monthly visitors and ranks #10,433,310 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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