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Macrosad: The $88M Spanish Care Giant You've Never Heard Of
A 627-person local healthcare operator dominating Spain's aging population market with surprising digital sophistication.
While Silicon Valley chases AI unicorns, a Spanish care company quietly generated $87.8M serving Spain's aging population. Macrosad.es isn't a tech startup—it's a 627-person traditional care provider that built a digital moat through hyper-local SEO and community trust.
"Macrosad proves that in local healthcare, depth beats scale every time. They're not building a platform; they're building trust."
The Local SEO Playbook
Their top keywords reveal a masterclass in hyper-local targeting: 'empresas de ayuda a domicilio lucena' (170 monthly searches) and 'servicio de coordinacion de auxiliares sevilla' (160 searches). They're not competing for 'elder care'—they're owning specific cities and services. This is how you win in fragmented European markets: go deep, not broad.
The Trust Equation
With 52% organic traffic, Macrosad has built a digital presence that feels local, not corporate. Their social profiles span Twitter, YouTube, Facebook, LinkedIn, and Instagram—unusual for a traditional care provider. This isn't a company that treats digital as an afterthought; it's a core channel for reaching families making one of life's hardest decisions.
The tech stack tells an interesting story: jQuery, Tailwind CSS, PWA, Google Analytics, reCAPTCHA, Google Fonts, PHP. Nothing cutting-edge, but everything functional. This is a company that invests in what works, not what's trendy. Their blog and login portal (macrosad.app) show they understand the importance of both marketing and operational efficiency.
- Hyper-local SEO strategy targeting specific Spanish cities
- Multi-platform social presence across all major networks
- Operational efficiency through digital portals (macrosad.app)
- Content marketing via dedicated blog (blog.macrosad.es)
- Traditional tech stack optimized for reliability over innovation
The Unsexy Billion-Dollar Opportunity
While tech investors chase the next big thing, Macrosad is building a €87M business in Spain's aging population sector—one that will only grow as demographics shift. This is the kind of company that gets acquired by a larger healthcare group for a 10x multiple, not because it's flashy, but because it's irreplaceable in its markets.
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Macrosad
Web Oficial de Macrosad, cuidados a domicilio, centros para mayores y educación infantil
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About macrosad.es
Web Oficial de Macrosad, cuidados a domicilio, centros para mayores y educación infantil
Company Overview
macrosad.es Social Media
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Technology Stack
macrosad.es uses 7 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Analytics & Marketing
Google Analytics
Web Standards
PWA
CSS Frameworks
Tailwind CSS
Traffic & Audience
macrosad.es receives approximately 5.8K monthly visitors and ranks #2,544,516 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:27 on the site.
The majority of macrosad.es's traffic comes from .
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