madwire.com
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Madwire: The SMB Tech Giant You've Never Heard Of
A $86M revenue machine powering small business marketing, invisibly
In a world obsessed with viral apps and consumer tech giants, Madwire operates in the shadows of the SMB economy, quietly generating $86.2M annually by selling marketing software to Main Street. This isn't a Silicon Valley darling—it's a bootstrapped-looking empire that proves boring B2B is still the most reliable path to scale.
"Their traffic metrics are shockingly low for an $86M company—revealing either a massive blind spot or a brilliant, invisible sales engine."
The Invisible SMB Army
Madwire's 2,561 monthly visits seem microscopic for a company of this scale, but that's the point. They're not chasing SEO traffic—they're selling direct. With 56% direct traffic and only 28% organic search, they've built a sales machine that doesn't rely on Google's algorithm. This is classic enterprise sales in SaaS clothing: high-touch, relationship-driven, and brutally efficient.
The Revenue Reality Check
At $86M revenue with 485 employees, Madwire generates ~$177K per employee—a strong ratio for SMB software. But here's the provocative take: their traffic numbers suggest either a catastrophic SEO failure or a deliberate strategy to avoid the content marketing circus. The truth? They're likely winning through franchise partnerships and direct sales, proving that when you solve real business pain, traffic metrics become irrelevant.
The keyword data tells a fascinating story: 'madwire' (280 monthly searches) and 'madwire®, llc' (190 searches) dominate their branded search. This isn't a company discovered through content—it's a company sought out by name. Even more telling: 'adam moore austin tx spacecraft' appears in their top keywords, hinting at either a quirky founder story or a viral moment that never quite happened. The 100% US traffic concentration screams 'local business focus'—they're not playing global, they're dominating domestic.
- Direct traffic dominance (56%) signals strong brand recognition in their niche
- Minimal organic footprint suggests sales-driven growth, not inbound marketing
- Trustpilot's 4.1/5 from 99 reviews shows solid but not exceptional customer satisfaction
- Franchise focus is their moat—SMBs are notoriously sticky once integrated
The Boring Billion-Dollar Playbook
Madwire proves that in B2B software, solving unsexy problems for unsexy customers is still the most reliable path to nine-figure revenue. Their traffic is embarrassing, but their revenue is enviable.
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5 keywordsHow is Madwire's SEO?
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Madwire® - We Help Small Businesses Grow
Madwire® is a technology company that provides business management and marketing software and services for small businesses and franchises.
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Reviews (20)
Madwire has been integral to the…
Madwire has been integral to the success of our business. We've partnered with them for over 3 years and it's made all the difference. Madwire's specialized campaign, and guidance has provided us with extremely reliable website and phone traffic. We know that if we ever want to increase revenue all we have to do is dial up our marketing. Due to the longevity of our campaign, our cost per lead is some of the most economical we've experienced. We couldn't recommend them more!
Thank you so much for your review and feedback, Jessie! We are so glad to hear that our team has been able to help you generate more leads at a great cost. We are proud to partner with you and look forward to many more successful years ahead.
Very professional and very intuitive
Very professional and very intuitive. Walked us through the entire process. Definitely recommend!
Hi, we appreciate your kind words! It’s wonderful to know you had a positive experience with our team. Thank you for recommending us; we look forward to assisting you again!
Kinsey has been great to work with
Kinsey has been great to work with! She took our company from not running ads at all and a website that was not converting anyone to a booming business! Her team has been very professional and gets their projects done on time; it's very well put together! It took three months to get up and running, but in the first month of running ads, my company grossed a little over $20,000. It's been amazing to work with them, and our company has taken some tremendous leaps due to the talent and dedication of the team I am working with. I get that not every team will perform the same, but I would 100% recommend Kinsey and her team to anyone in need of a good marketing agency.
Hi, We truly appreciate your fantastic feedback! It’s wonderful to hear that Kinsey and our team have helped transform your business. Your success is our priority, and we’re excited about the milestones you've reached. Thanks for recommending us, and we can’t wait to see what we achieve together next!
They did exactly what every business…
They did exactly what every business owner needs them to do and fill your schedule even though the economy is slow right now I know guys that are on the couch. We may not be booked out at the moment, but I have faith in the marketing team and what we have going on.
Hi Michael, We truly appreciate your feedback! It’s great to know that our efforts are supporting your business during this slow period. We’re excited to continue working together and help you thrive. Thank you for your trust in our marketing team!
Ally is great!
Ally is great!
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About madwire.com
Madwire® is a technology company that provides business management and marketing software and services for small businesses and franchises.
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Technology Stack
madwire.com uses 13 technologies across their website including Vimeo, YouTube Embed, Adobe Fonts, PHP, and more.
Video
Vimeo, YouTube Embed
Fonts
Adobe Fonts
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
madwire.com receives approximately 2.6K monthly visitors and ranks #5,459,641 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:41 on the site.
The majority of madwire.com's traffic comes from .
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This page provides publicly available information about madwire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit madwire.com directly at https://madwire.com.