In an era of VC-backed unicorns and sprawling enterprise software, Maerly.com represents something radically different: a hyper-specialized, one-person operation generating $100k in revenue by solving critical administrative bottlenecks for California's most demanding institutions. This isn't a platform; it's a precision instrument.

"Maerly proves that in the $30B HR outsourcing market, a single focused operator can outmaneuver bloated agencies by solving one specific problem exceptionally well."

The technology stack is a fascinating contradiction. It's a modern, robust setup (React, Sentry, HSTS) for a business with zero public traffic. This suggests two possibilities: either the founder is a technical operator who built a professional site as a resume piece, or the site handles high-value, low-volume transactions where performance and security (HSTS) are paramount. The presence of Zendesk indicates a structured support system, even for a solo operation—likely managing client requests efficiently without a full team.

• Revenue is 100% service-based, not SaaS, creating high-margin recurring relationships.
• The 'Executive Offices' industry classification is a strategic misnomer; they are a boutique HR & Admin firm.
• LinkedIn presence is minimal, reinforcing the offline/referral model.
• Alex Llamas is not just an employee; the entire brand identity.