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Maeving: The British EV Motorcycle Bet
How a 57-person team is disrupting the motorcycle industry with removable batteries
While the automotive world obsesses over 400-mile EV range, British startup Maeving just raised $16.3M to bet on something radically different: motorcycles with swappable batteries. Their strategy? Make electric bikes as convenient as their gas predecessors.
"They're not selling motorcycles—they're selling a lifestyle where charging happens overnight in your kitchen, not at a highway station."
The Product-Market Fit
Maeving's genius is in the constraints. Their RM1S Blackout doesn't chase 200mph hyperbikes—it targets urban commuters who want style without the charging anxiety. The removable battery system means you can charge two batteries overnight (12 hours each) instead of waiting for a 400-mile charge. That's not just engineering; it's understanding that most riders don't live next to DC fast chargers.
The Growth Trajectory
With 164K monthly visits and a #251K global rank, Maeving punches above its weight. Their traffic mix is telling: 45% organic, 41% direct. That direct traffic is the real signal—it means brand recall. People aren't just finding them; they're seeking them out. The search data confirms it: 'maeving' alone drives 2,600 monthly searches, and people are even misspelling it ('maveing' at 630 searches).
The Trustpilot score of 4.5/5 with only 26 reviews suggests they're still early in the customer feedback loop, but the sentiment is clear. Their social presence across TikTok, YouTube, and Instagram shows a brand that understands visual storytelling—critical for selling motorcycles that are essentially art pieces for the digital age.
- Built in Britain: A deliberate supply chain choice that commands premium pricing
- Removable batteries: The killer feature that solves the charging infrastructure problem
- Classic design: Retro aesthetics appeal to traditional motorcycle buyers skeptical of EVs
- Award-winning: Multiple industry awards validate the product-market fit
The Bet: Niche is the New Scale
Maeving proves that in electric mobility, solving a specific problem better than anyone beats trying to solve every problem for everyone. Their $16.3M funding isn't for mass market domination—it's for perfecting a premium niche that traditional manufacturers can't touch.
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Maeving® | Award-Winning Electric Motorcycles | Built in Britain.
Classic British Engineering meets Electric Innovation. Our award winning electric motorbikes come with removable batteries that can be charged from a normal plug socket. Inspired by yesterday, designed for tomorrow, our electric bikes are perfect for those looking to travel in style.
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Reviews (20)
A great handover and delivery from…
A great handover and delivery from Neil. A brilliant experience from start to finish!
Thank you so much for the kind words! We are thrilled to hear that you had a brilliant experience from start to finish. I’ll be sure to pass your praise along to Neil
Love their bikes and love their service…
Love their bikes and love their service even more. There were some unfortunate delays with getting the RM2 on the road but communication and goodwill in acknowledging the inconvenience from the Maeving team have been stellar. Shout out to Chris and Jakub from Sales, Muaadh and Lauren from Support and Neil during pickup and delivery (and set up!) for their amazing service from start to finish.
Welcome to the Maeving community! I will be sure to pass your shout out along to Chris, Jakub, Muaadh, Lauren, and Neil. They will be thrilled to hear they made such a positive impact on your experience from start to finish.
Great communication and really helpful…
Great communication and really helpful team. Muaadh from the support team help me resolve a small issue with insurance and kept me appraised all the way through the process of delivery. Matt the delivery guy was brilliant. Clearly knows and loves the bikes. Great handover. Super friendly and helpful. And finally, I love my RM2 - it’s perfect.
Thank you so much for the 5-star review! We are thrilled to hear that you are loving your RM2 and that it’s proving to be the perfect fit for you. It’s wonderful to hear that Muaadh was able to help navigate the insurance process and keep you updated every step of the way. We’ll also be sure to pass your kind words on to Matt!
Great service
Such a great company to deal with very open and honest with every interaction, There were a few issues with getting the RM2 on the road but they have done their very best to sort it. Big shout out to Neil who has been down and dropped off the bike and picked it up when it needed, very very friendly and knowledgeable on all things bikes and Maeving.
Thank you so much for your review and for your patience as we worked to get your RM2 on the road. We strive to be as open and honest as possible, so it’s great to hear that you felt supported throughout every interaction. We are lucky to have Neil on the team, and we will be sure to pass along your shout out to him.
Maeving have been brilliant
Maeving have been brilliant. Very easy to book a test ride which was hugely enjoyable and then very easy to place an order. Matt was brilliant with delivery - very generous with his time to go through everything and make sure I was confident with how to operate and maintain the bike. Can’t wait to get out riding!
This is what we love to hear! Thank you for sharing your experience. We’ll be sure to pass your kind words on to Matt—he’ll be delighted to know his handover helped you feel prepared. Enjoy every mile on your new bike, and don't forget to tag us in your riding photos!
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About maeving.com
Classic British Engineering meets Electric Innovation. Our award winning electric motorbikes come with removable batteries that can be charged from a normal plug socket. Inspired by yesterday, designed for tomorrow, our electric bikes are perfect for those looking to travel in style.
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Technology Stack
maeving.com uses 27 technologies across their website including Wistia, Font Awesome, hCaptcha, HSTS, and more.
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Wistia
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hCaptcha, HSTS, reCAPTCHA
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Cloudflare
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HubSpot
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
maeving.com receives approximately 164.4K monthly visitors and ranks #251,941 globally. The website has a bounce rate of 68% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:53 on the site.
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