maffs.com
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MAFFS: The $2M Niche in Aerial Firefighting
A 1971 US Forest Service/DoD joint venture targeting a $2.1M revenue niche with military air tankers.
In a world obsessed with SaaS scalability, MAFFS operates in the extreme niche of modular aerial firefighting systems—a $2.1M business born from a 1971 US Forest Service and Department of Defense collaboration.
"MAFFS proves that in B2B defense contracting, product moats matter more than traffic metrics."
The Defense-Industrial Complex Playbook
With just 14 employees generating $2.1M in revenue, MAFFS operates with $150K revenue per employee—high efficiency for a hardware/software hybrid. Their client base isn't browsing; they're procurement officers at the US Forest Service and DoD, where sales cycles are measured in years, not clicks.
The Traffic Paradox
Zero monthly visits but 260 monthly searches for 'MAFFS' reveals a brutal truth: their market doesn't discover them online. The 3.2K monthly searches for 'KC 390' (their platform aircraft) dwarf their brand search volume, indicating they ride on OEM coattails rather than building direct digital demand.
Their tech stack—jQuery, Bootstrap, Tailwind CSS—suggests a site built for utility over conversion. The YouTube video from 2021 and Instagram presence show a company comfortable with legacy channels. This isn't a DTC brand; it's a government contractor that happens to have a website.
- 1971 joint venture origin creates unprecedented institutional moat
- Military air tanker integration is their uncontested market space
- Zero organic traffic indicates pure referral/relationship sales
- KC-390 platform focus aligns with next-gen military logistics
The Ultimate B2B Moat
MAFFS isn't playing the startup game—they're playing the government contracting game where relationships, not traffic, drive revenue.
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Home Page - MAFFS
MISSION STATEMENT MAFFS mission is to be the leading provider of modular aerial firefighting systems and technologies in the world. MAFFS began in 1971 as a joint effort between the U.S. Forest Service and the Department of Defense to produce the equipment, training and operational procedures to integrate military air tankers into a national firefighting
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About maffs.com
MISSION STATEMENT MAFFS mission is to be the leading provider of modular aerial firefighting systems and technologies in the world. MAFFS began in 1971 as a joint effort between the U.S. Forest Service and the Department of Defense to produce the equipment, training and operational procedures to integrate military air tankers into a national firefighting
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Technology Stack
maffs.com uses 25 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Traffic & Audience
maffs.com receives approximately 0 monthly visitors and ranks #3,747,073 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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