magicjack.com
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The $25M Phone Bill Killer
How magicJack turned a 20-year-old tech into a profitable, if polarizing, empire
In 2007, a guy named Dan Borislow invented a USB dongle that promised to kill your phone bill. Today, magicJack generates $25.7M annually with just 79 employees—a 3,300% revenue-to-staff ratio that would make any SaaS founder weep. But behind the free calls lies a story of brutal efficiency and a 1.4-star rating.
"They've mastered the art of being indispensable to budget-conscious America while being reviled by tech reviewers."
The Unsexy, Unstoppable User Base
magicJack's 64% direct traffic tells a brutal truth: their users aren't discovering them through SEO or ads—they're typing magicjack.com directly into their browser. This isn't viral growth; it's dependency. With 33% organic search traffic dominated by branded queries like 'magicjack login,' they've built a walled garden where customers are locked in by price, not love. The 1.4-star Trustpilot rating (68 reviews) suggests a user base that's captive, not converted.
The 79-Person Revenue Engine
While competitors burn cash on sales teams, magicJack runs a lean $325K-per-employee operation. Their stack—jQuery, Tailwind, Bootstrap—reads like a time capsule, yet they process 364K monthly visits with minimal modern infrastructure. The $25.7M revenue isn't growing explosively, but it's stable, predictable, and profitable. They've traded innovation for operational discipline, and the market rewards it.
The keyword data reveals their moat: 'magicjack' (16.5K searches) and 'magic jack' (12.4K searches) dominate their traffic. This isn't a brand—it's a category. When your product name becomes the search term, you've won the awareness game. But with zero high-volume non-branded keywords, they're not capturing new markets; they're servicing an existing one.
- Profitable at $25.7M with a 79-person team—unheard of efficiency
- 64% direct traffic indicates a locked-in, habitual user base
- 1.4-star rating proves they prioritize revenue over user satisfaction
- Branded search dominance (28K+ monthly searches) creates an unassailable moat
The Uncomfortable Truth About Profitability
magicJack proves you can build a $25M business without loving your users—just by being cheaper than everyone else.
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Top Organic Keywords
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Device Distribution
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5 keywordsHow is Magicjack's SEO?
Open Graph Image
https://store.magicjack.com/mj/common/img/go-new/go_device.jpg
Meta Tags
VoIP Phone Service | Internet Home Phone Service Provider | magicJack
Enjoy uncompromised VoIP calling and say goodbye to phone bills with magicJack. Get free unlimited calling to the US & Canada and keep your same number!
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MagicJack
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Reviews (20)
Works fine for me!
Just plugged in Magic Jack. So far my experience is great! Installation was super easy. I'm simply using MJ as a basic home phone service to make and receive local calls within the surrounding area codes. My cell phone signal is not so great in my apartment, but the Magic Jack signal is clear and strong. Will let you know if it changes. Hopefully, I won't have to change my review.
When it works it's good
The Magic Jack App fills a gap in the market. One can use their phone service to make international calls and, sometimes, to receive texts. It's a VOIP system and so the texting can't always be used for OTP verifications. The phone connection can be good if the internet is stable and the app is working correctly. So it's useful for that reason. But at other times, the app is unreliable, and connections drop easily. Customer service can be good occasionally but you may need to wait for a reply when inquiring via email.
Get Maria to help if you need fast immediate help.…
I called and like always there is a wait, had to go through 2 ladies and did not get my problem resolved, so I waited and called back the next day, got a young lady named Maria and she was terrific, explained everything to me, quickly, followed her advice and got everything resolved in a matter of minutes, wish I had Maria working for me. She should be the one training all Magic Jack customer service people. Delightful
i have been with magic jack since 2014…
i have been with magic jack since 2014 ,, i renewd it every year on time , this year my bill was do on jan 5th so i tryed to renew it and gave me a error,, There was an error processing your order. and i called magic jack customer service they could not fix it , they have to escalate the problem i think iam done with magic jack
Magic Jack is garbage
Magic Jack is garbage. The software routinely resets itself, blocking everything else on my computer, demanding that I plug in the device, which is already plugged in and installed. It doesn't appear to be able to find it, and the only way to get rid of the window blocking my workflow is to turn off the Magic Jack software entirely; making it useless to receive calls on my US number. What a waste of money! So I use it on my cell phone, where I receive SPAM calls almost daily. This Piece of Crap company does everything possible to not provide any customer service, and the service they do provide is no better than their library of time-consuming and useless articles. In order to get any tech support they demanded I log on to their system, call them, and leave a recording, since they are closed during my normal waking hours. Customer Service and Tech support departments that operate so predatory against their customers do not deserve to stay in business! I wouldn't recommend Magic Jack to my worst enemy, but it allows me to keep my old phone number while living overseas. That's the only benefit, one I am going to try to steer around.
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About magicjack.com
Enjoy uncompromised VoIP calling and say goodbye to phone bills with magicJack. Get free unlimited calling to the US & Canada and keep your same number!
Company Overview
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Technology Stack
magicjack.com uses 9 technologies across their website including DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, Twitter Cards, and more.
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
magicjack.com receives approximately 364.5K monthly visitors and ranks #84,830 globally. The website has a bounce rate of 30% with visitors viewing an average of 8.4 pages per visit. Users spend an average of 6:32 on the site.
The majority of magicjack.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about magicjack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit magicjack.com directly at https://magicjack.com.