magicwrighter.com
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Magic-Wrighter: The Invisible Payments Engine
A $5.9M revenue fintech powering payments you've likely never heard of
Magic-Wrighter isn't trying to be the next Stripe or Square. While consumer fintech grabs headlines, this 35-person powerhouse is quietly dominating the infrastructure layer—processing millions in ACH and card payments for businesses that need reliability over hype.
"They don't need a viral app—they need a payment rails that doesn't fail at 2 AM."
The B2B Workhorse
With 58% direct traffic, Magic-Wrighter's customers aren't discovering them—they're already converted. This is relationship-driven B2B fintech where 'SWIVEL Pay' has become a verb in specific verticals. The 1,748 monthly visits are high-intent, low-churn users who care about ACH Direct efficiency, not flashy UI.
The Integration Play
Their tech stack (jQuery, Tailwind, Bootstrap) screams 'functional over fashionable.' This isn't a design-forward startup—it's a reliability-first platform. The 410 monthly searches for 'swivel credit card holder' reveal a brand that's penetrated its niche so deeply that customers name products after the platform.
The leadership team reads like a fintech ops manual: Jeff Dean on sales, Bruce Abernethy on software dev, Devin Hyska on finance. No hype, no 'growth hackers'—just specialists. Their 'Faster. Easier. Lower Cost.' mantra isn't marketing fluff; it's a direct response to legacy payment processors' complexity tax.
- ACH Direct: Moving money and accepting deposits simpler and faster (their core value prop)
- SWIVEL Pay: Empowers ACH & Card Payments with ease—likely their unified payment interface
- EFS Integration Specialist on staff: Shows they're deep in logistics/trucking verticals where EFS (Electronic Funds Source) is critical
The Unsexy Billion-Dollar Play
Magic-Wrighter proves you don't need to be a unicorn if you're the plumbing for profitable industries. Their real moat isn't tech—it's trust in verticals where payment failures cost more than a 0.5% transaction fee.
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Home - Magic-Wrighter
Efficiency. Convenience. Integration. Increase the Efficiency of PaymentsSWIVEL PayWith SWIVEL Pay, we empower ACH & Card Payments with ease. LEARN MORE Greater Convenience ACH Direct Make moving money and accepting deposits simpler and faster.
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About magicwrighter.com
Efficiency. Convenience. Integration. Increase the Efficiency of PaymentsSWIVEL PayWith SWIVEL Pay, we empower ACH & Card Payments with ease. LEARN MORE Greater Convenience ACH Direct Make moving money and accepting deposits simpler and faster.
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magicwrighter.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
magicwrighter.com receives approximately 1.7K monthly visitors and ranks #9,559,323 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:24 on the site.
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