mailpoet.com
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MailPoet: The WordPress Email Engine
A deep dive into the 12-person team powering 600k+ websites
In a world dominated by enterprise marketing suites, MailPoet carved a niche by doing one thing exceptionally well: making email marketing native to WordPress. With just 12 employees, they serve over 600,000 websites, proving that vertical focus beats horizontal sprawl.
"With just 12 employees, they serve over 600,000 websites, proving that vertical focus beats horizontal sprawl."
The WordPress Purist's Choice
MailPoet isn't trying to be a standalone email platform. Its entire existence revolves around the WordPress ecosystem. This constraint is their superpower. By integrating directly into the WordPress dashboard, they eliminate the friction of exporting lists, managing API keys, or switching contexts. For WooCommerce users specifically, they offer automation triggers that competitors like Mailchimp would require complex integrations to achieve.
Traffic & Acquisition Reality
MailPoet generates roughly 106,000 monthly visits. While that may seem modest compared to giants like Mailchimp, the quality of traffic is telling. 43% comes from organic search, and the top keyword is simply 'mailpoet'—indicating strong brand recall. The 'direct' traffic (44%) is unusually high, suggesting users are returning to the dashboard frequently, a strong signal of product stickiness and daily utility.
The tech stack reveals a pragmatic approach. They utilize jQuery and Bootstrap—technologies often deemed 'legacy' in modern web development—but these choices align with WordPress's own architecture. By speaking the same technical language as their host platform, they ensure compatibility and reduce support overhead. Their GitHub repository is active, but the real story is in the code's simplicity: it's built for maintainability, not for flash.
- Vertical Integration: Deep WooCommerce automation capabilities out of the box.
- Low Overhead: A 12-person team maintaining a service for 600k sites implies ruthless efficiency.
- Brand Dominance: Owns 100% of the top search terms for its brand name.
- Ecosystem Lock-in: By being a plugin, they reduce churn; leaving means disrupting the entire site workflow.
The 'Boring' Business That Works
MailPoet isn't chasing AI hype or social media trends. They are the plumbing for WordPress sites—essential, invisible, and highly profitable. For investors, this is a cash-flow play, not a growth-at-all-costs unicorn. For founders, it's a masterclass in dominating a niche before expanding.
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MailPoet, an email marketing plugin for WordPress
An email marketing plugin for WordPress trusted by 600,000+ websites. Send newsletters, post notifications and automate your marketing for WooCommerce.
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Reviews (20)
Recommended
It's very good and also a free service for sending emails!
Years of happy experiences
Been using MailPoet for years from small sites to bigger eCommerce stores and it has always been a breeze! Easy to use, affordable, good customer support and emails land where they are supposed to - customer's inbox!
Awful tool
Awful tool, very unstable, we had problems with it many times a week. Won't ever use in the future
Wish I could leave 0
Wish I could leave 0. They took 90 dollars from me and two weeks later my account was still "under review" whatever that means. These people are thieves.
Not compatible with real-life store operations
MailPoet suspended sending abilities because our site could not prevent 100% of all fraud attempts. Their service adds emails and sends double opt-in emails even if the order fails or anti-fraud systems block it. When working with support, its representatives refused to to see that this is a problem their own logic rules are creating. Their should be a parameter when users can stop the additoin of an email address to MailPoet if an order fails, or is pending payment. An alternative would be an option of choosing not to send double opt-in emails on failed or incomplete orders. Another option is for address verification before the opt-in email is sent.
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About mailpoet.com
An email marketing plugin for WordPress trusted by 600,000+ websites. Send newsletters, post notifications and automate your marketing for WooCommerce.
Company Overview
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Technology Stack
mailpoet.com uses 21 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
Google Ads
Traffic & Audience
mailpoet.com receives approximately 106.3K monthly visitors and ranks #308,035 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:50 on the site.
The majority of mailpoet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mailpoet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mailpoet.com directly at https://mailpoet.com.