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MainBloq: The Quiet Liquidity Engine
How a 5-person team built an institutional crypto API with $0.4M revenue
In the hyper-competitive world of crypto trading infrastructure, MainBloq isn't chasing headlines—it's chasing latency. While giants like Binance and Coinbase dominate the retail conversation, this 5-person team is quietly building the plumbing for institutional traders who care more about execution speed than marketing hype.
"MainBloq isn't selling crypto—it's selling the pipes that move it."
The Institutional Paradox
MainBloq targets the exact opposite of the retail trading boom. With only 1,258 monthly visits and a global rank of #13M, they're deliberately invisible to the masses. Their 40% direct traffic share reveals a critical insight: institutional clients don't discover them via SEO—they're referred, tested, and integrated. This is a high-touch B2B model disguised as a self-service API.
The Revenue Reality
At $0.4M revenue with 5 employees, MainBloq generates ~$80k per employee—lean but telling. This isn't a venture-scale play yet; it's a profitable, focused API business. The absence of funding data suggests either bootstrapped discipline or a pre-seed stage where capital hasn't been raised. For founders, this is a case study in building before scaling.
The tech stack reveals their priorities: jQuery and Swiper for lightweight frontend performance, Tailwind CSS for rapid iteration, and Zendesk for customer support. No heavy frameworks, no unnecessary bloat. They're building for traders who care about milliseconds, not millisecond animations.
- 5-person team with deep crypto trading expertise (CEO Ryan Kuiken, COO Clay Cowdery)
- API-first approach targeting exchanges and institutional traders
- Niche traffic strategy: 70% from 'mainbloq' brand searches, 30% from unexpected sources
- Social presence across all major platforms, but minimal engagement suggests B2B focus
The Unsexy Infrastructure Play
MainBloq proves that in crypto, the real money isn't in trading—it's in being the pipes everyone else trades through. With 5 people and $0.4M in revenue, they're building the foundation for the next wave of institutional crypto adoption. For product teams, the lesson is clear: solve the boring, high-friction problems that institutions actually pay for.
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MainBloq | Connect once, trade everywhere
The leading digital currency trading API infrastructure for institutional grade liquidity and industry-leading execution tools for traders, and exchanges.
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About mainbloq.io
The leading digital currency trading API infrastructure for institutional grade liquidity and industry-leading execution tools for traders, and exchanges.
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mainbloq.io uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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PHP
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Ghost, WordPress
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Cloudflare
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HubSpot
Traffic & Audience
mainbloq.io receives approximately 1.3K monthly visitors and ranks #13,272,806 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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