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maju-nutrition.com

25 technologies
VerifiedVisit39.9K/mo$7M5125 Tech6 Leads
Deep Dive

Maju: The $7M Startup Killing Calorie Counting

How a French hardware + software combo is disrupting the weight loss market without a single diet plan.

In a market saturated with calorie-tracking apps that demand obsessive data entry, French startup Maju is betting on a radically simpler premise: what if you could lose weight just by using the right plate? They’ve built a $7.1M business not by selling software, but by selling a physical 'bol' (bowl) that forces behavioral change.

$7.1M
Annual Revenue
39,861
Monthly Visitors
4.7★
Trustpilot (1,335 reviews)
51
Employees

"Maju isn't selling a diet; it's selling a constraint. The plate does the thinking so the user doesn't have to."

The 'Invisible' Product Strategy

Maju’s traffic profile reveals a sophisticated hybrid model. With 39,861 monthly visits, nearly 40% come directly—indicating high brand recall and repeat usage. This isn't viral social traffic; it's a sticky user base returning to the ecosystem. The 47% organic search share suggests strong SEO around the 'bol maju' and 'assiette regime compartiment' keywords, capturing high-intent users looking for portion control solutions.

Hardware as a Trojan Horse

While their tech stack (Tailwind, PWA, D3.js) supports a robust app, the revenue driver is physical hardware. By selling the 'bol innovant'—a partitioned plate—they anchor the digital subscription. This creates a high-barrier entry point (buying the plate) that significantly increases customer lifetime value compared to a standalone app. The 1,335 Trustpilot reviews (at 4.7 stars) validate that the physical product delivers the promised results, fueling the 270 monthly searches for 'maju nutrition'.

The company's leadership, including Head of Growth Anthony Vecchio and Co-founder Julien Jané, have executed a classic DTC play: commoditize the hardware to capture the software market. Their social presence is community-centric—Facebook groups and TikTok focus on user transformations rather than hard sells. This creates a feedback loop where the product (the plate) generates the content (user results), which drives the traffic.

  • The 'Bol' is the moat: Physical hardware creates switching costs that pure software competitors lack.
  • Direct traffic dominance: 39% direct traffic signals a brand that has transcended the 'tool' category to become a 'lifestyle'.
  • French market dominance: Traffic data suggests heavy concentration in France, with room for EU expansion.
  • Tech stack efficiency: Uses PWA and Tailwind for a lightweight, fast-loading experience crucial for mobile-first users.
Does not rely on complex macro-tracking algorithms
Relies on physical portion control (visual cues)
Does not compete on generic 'calorie counter' keywords
Competes on 'simplification' and 'equilibre alimentaire'
Does not rely on influencer vanity metrics
Relies on community-driven social proof (Trustpilot)

The Future is Analog-Digital Hybrids

Maju proves that in the wellness space, the most effective software often comes wrapped in plastic. As investors look for defensible SaaS models, Maju offers a blueprint: sell the hardware, lock in the user, and monetize the habit.

What tech stack does Maju-nutrition use?

48 detected
CDN1
Email Marketing1
Advertising1
Customer Support2
E-commerce & Payments2
Analytics & Marketing3
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics23
G
Google Analytics
H
Hotjar
F
Facebook Pixel
H
Hotjar
M
Microsoft Clarity
C
Crisp
H
Hotjar
M
Microsoft Clarity
C
Crisp
C
Cloudflare
G
Google APIs
T
Tracking Service
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google Ads
A
Analytics Service
G
Google DoubleClick
F
Facebook
A
Amazon CloudFront
T
TikTok Pixel
P
Pinterest
B
Bing

How much traffic does Maju-nutrition get?

Traffic & Engagement

39.9K
Monthly Visits
2.4
Pages/Visit
2:24
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+7%
37.3K
Oct 2025
Oct
63.1K
Nov 2025
Nov
39.9K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
39%
Social
4%
Referrals
7%
Email
1%
Paid
1%

Where is Maju-nutrition's audience located?

🌍77.8%
🌍6.2%
🌍4.5%
🌍3.9%
🌍3.2%

What keywords does Maju-nutrition rank for?

5 keywords
1maju7.0K vol$0.33
2maju nutrition270 vol$0.41
3bol maju270 vol$0.37
4assiette regime compartiment120 vol
5bolcake110 vol

How is Maju-nutrition's SEO?

Open Graph Image

OG Image preview
og:image

http://www.maju-nutrition.com/cdn/shop/files/maju-banniere-social-share_618ff22d-9874-4f8a-b9c2-4324b430b920.jpg?v=1742221862

Meta Tags

title45 chars

maju – Simplifiez votre équilibre alimentaire

description118 chars

La nutrition, sans peser ni compter ! Un bol innovant + une appli' pour simplifier votre perte de poids. Je me lance !

languageFR

What is Maju-nutrition's revenue?

$7M
Annual Revenue
51
70%
Employees
$140K
Revenue/Employee
Montpellier, FR
Headquarters

Who works at Maju-nutrition?

Loading leads...

What do customers think of Maju-nutrition?

maju-nutrition

maju-nutrition

4.7
1,335 reviews
✓ Claimed

Categories

Fitness and Nutrition Service#undefinedWellness Program#undefinedNutritionist#undefined

Activity & Engagement

Reply Rate
93.61702127659575%
Avg. Reply Time
2.0 days
Claimed Date
4/21/2022

Contact Information

Address:
FR

Reviews (4)

Filter by rating:
Duval-arnould Sandrine
8/8/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 8/8/2025
Super simple et efficace plus qu'à…

Super simple et efficace plus qu'à remplir le Bol 😍 j'ai déjà perdu 2 kg en 4 jours 😍 Merci Maju

Celine Dupoux
6/14/2025
🇫🇷 France7 reviewsOrganicUnverified
Experience date: 6/14/2025
Excellent utilisation simple plus…

Excellent utilisation simple plus besoin de perdre du temps avec une balance l'application est clair et simple d'utilisation.on y trouve aussi de très bonnes recettes.

Corine Levy-clais
1/13/2025
🇫🇷 France1 reviewsOrganicUnverified
Experience date: 1/13/2025
Superbol !

L’application est simple et fluide, avoir un bol qui compartimente les aliments permets la gestion de ce que l’on mange!

stephanie
2/20/2025
🇫🇷 France7 reviewsOrganicUnverified
Experience date: 2/20/2025
Reçu le bol mais impossible de me…

Reçu le bol mais impossible de me connecter à l'application car je ne reçois pas le code de validation

Company Response2/21/2025

Bonjour Stéphanie, Vous pouvez directement nous contacter sur le tchat maju, nos équipes sont disponibles pour solutionner votre problème 😉

Frequently Asked Questions about Maju-nutrition

What is Maju-nutrition's Revenue?
Maju-nutrition generates approximately $7M in annual revenue. With 51 employees, that's $140,000 per employee.
What does Maju-nutrition do?
La nutrition, sans peser ni compter ! Un bol innovant + une appli' pour simplifier votre perte de poids. Je me lance !
How fast is Maju-nutrition growing?
Maju-nutrition employee count has changed by 70% year over year.
What technologies does Maju-nutrition use?
Maju-nutrition uses 25 technologies across their website including Fonts, Security, CDN. Key technologies include Google Fonts, hCaptcha, HSTS, cdnjs.
Who are Maju-nutrition's competitors?
Maju-nutrition's main competitors include maju, Perifit. These companies operate in similar markets and compete for the same customer base.
What do customers think of Maju-nutrition?
Maju-nutrition has a Trustpilot score of 4.7 out of 5 (4 stars) based on 1,335 customer reviews.

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About maju-nutrition.com

La nutrition, sans peser ni compter ! Un bol innovant + une appli' pour simplifier votre perte de poids. Je me lance !

Company Overview

maju-nutrition.com
Website
food_and_drink
Industry
#740,589
Global Rank
39.9K
Monthly Visitors
25
Technologies
6+
Employees

maju-nutrition.com Key Pages

maju-nutrition.com Social Media

Contact maju-nutrition.com

Technology Stack

maju-nutrition.com uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, cdnjs, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Advertising

Facebook Pixel

Traffic & Audience

39.9K
Monthly Visits
45%
Bounce Rate
2.4
Pages/Visit
2:24
Avg. Duration

maju-nutrition.com receives approximately 39.9K monthly visitors and ranks #740,589 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:24 on the site.

The majority of maju-nutrition.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maju-nutrition.com?
La nutrition, sans peser ni compter ! Un bol innovant + une appli' pour simplifier votre perte de poids. Je me lance !
What technologies does maju-nutrition.com use?
maju-nutrition.com uses 25 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact maju-nutrition.com?
You can contact maju-nutrition.com via email at [email protected] or through their contact page.
What are maju-nutrition.com's social media accounts?
maju-nutrition.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is maju-nutrition.com?
maju-nutrition.com receives approximately 39.9K monthly visitors and ranks #740,589 globally. Traffic is declining by 36.8% month-over-month.

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This page provides publicly available information about maju-nutrition.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maju-nutrition.com directly at https://maju-nutrition.com.