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Make: The 20-Year Makerspace
How a niche community scaled into a $27M hardware innovation engine
While tech giants chase AI, a 20-year-old community quietly powers the physical hardware revolution. Make: isn't just a magazine—it's the operating system for modern makers.
"Make: doesn't sell products—it sells participation in the creation process."
The Invisible Network Effect
With 29,770 monthly searches for 'maker' and 830 for 'make community', Make: has captured the search intent of hardware innovators. Their 43% direct traffic proves they've built a destination, not just a website—people type 'make.co' directly, bypassing Google entirely. This is the hallmark of a brand that owns its category.
The Hardware Renaissance
Make: operates at the intersection of three converging trends: the maker movement, the supply chain crisis forcing local manufacturing, and the rise of accessible robotics. Their revenue of $27.1M with just 132 employees suggests a lean operation that monetizes community, not just content. The 38% organic search traffic shows they're the default result for 'maker communities'—a space most tech media ignores.
The company's tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI iteration, Vite for modern builds, and Swiper for mobile-first content delivery. They're not over-engineering—they're shipping. The absence of heavy frameworks suggests a focus on performance and accessibility, critical for an audience that often works in workshops, not offices.
- Owns the 'maker' keyword with 29,770 monthly searches
- 43% direct traffic proves brand dominance in a fragmented market
- Lean 132-person team generating $27.1M revenue
- Multi-platform presence (YouTube, Instagram, Twitter) with unified community
The Quiet Giant of Hardware
Make: proves that in an age of AI hype, physical creation still matters—and the community that owns it wins.
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Open Graph Image
https://make.co/wp-content/uploads/2024/08/Makerspaces-1.png
Meta Tags
Make: Community - Make: Community
Make: has been elevating makers, nurturing a global cultural movement, and celebrating creativity, innovation and curiosity since 2005.
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About make.co
Make: has been elevating makers, nurturing a global cultural movement, and celebrating creativity, innovation and curiosity since 2005.
Company Overview
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Technology Stack
make.co uses 31 technologies across their website including YouTube Embed, Font Awesome, Auth0, and more.
Video
YouTube Embed
Fonts
Font Awesome
Authentication
Auth0
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Traffic & Audience
make.co receives approximately 52.3K monthly visitors and ranks #599,518 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:11 on the site.
The majority of make.co's traffic comes from undefined, undefined, .
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