makematic.com
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Makematic: The Education Media Powerhouse You Haven't Heard Of
A $5.2M revenue, 46-employee stealth giant in educational media production
While most edtech startups chase SaaS subscriptions, Makematic quietly built a $5.2M revenue engine by producing better educational media for the gaming industry. They're not building the next learning platform—they're making the content that powers them.
"They're not competing with Duolingo or Khan Academy—they're the invisible hands making their content better."
The Hidden B2B Play
Makematic's 43% direct traffic reveals their strength: repeat business from enterprise clients. With only 28% organic search traffic, they're not playing the SEO game—they're winning through relationships and referrals. Their top keywords like 'make it stick' (10K monthly searches) and 'literary genres' (2K searches) suggest they're targeting educators and content creators directly, not end-users.
The Content Factory Model
Unlike edtech platforms fighting for user attention, Makematic operates as a specialized content production house. Their tech stack (jQuery, Tailwind, Bootstrap, Cloudflare) reveals a pragmatic approach—spending resources on content creation, not bleeding-edge tech. The 54.7% vs 45.3% traffic split between undefined countries suggests a primarily English-speaking market, likely US/UK-based educational publishers.
The leadership team brings serious industry credibility. Co-founders Mark Nagurski and Catherine Ross-Davies built this with specialized roles: Beatrijs Lelyveld (VP Licensing & Partnerships), Brenda Barr (Director Education and Research), and Michelle Holt (Director Content Operations). This isn't a founder-led engineering shop—it's a content-first operation with deep domain expertise.
- Revenue per employee: ~$113K—healthy for a media production company
- Top keyword 'makematic' (330 monthly searches) shows brand recognition in their niche
- LinkedIn presence suggests B2B networking and recruitment focus
- Niche keywords like 'Emile Cohl' (720 searches) indicate deep specialization in animation/educational content
The Unsexy Winner in Edtech's Supply Chain
While investors chase the next learning platform, Makematic profits by making the content that powers them all—proving that in edtech, being the factory beats being the storefront.
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Makematic - Better Educational Media
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About makematic.com
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Technology Stack
makematic.com uses 10 technologies across their website including Font Awesome, unpkg, Cloudflare, and more.
Fonts
Font Awesome
CDN
unpkg
Cloud & Hosting
Cloudflare
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
makematic.com receives approximately 4.5K monthly visitors and ranks #3,825,887 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:38 on the site.
The majority of makematic.com's traffic comes from undefined, .
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