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Maldita.es: The $11.6M Misinformation Shield
How a Spanish fact-checking startup built a 1.2M monthly visit fortress against lies
In a world drowning in viral falsehoods, Maldita.es isn't just fact-checking—it's building a data fortress. With 1.17M monthly visits and a $11.6M revenue engine, this Spanish startup has turned misinformation into a scalable business model.
""Periodismo para que no te la cuelen" isn't a tagline—it's a revenue-generating mission statement."
The Viral Growth Engine
Maldita.es cracked the code on search-driven fact-checking. Their 58% organic traffic isn't accidental—it's engineered around keywords like 'baliza v16 homologada dgt' (19K monthly searches) and 'mr tartaria' (4.9K). They don't chase news; they intercept misinformation at the search query level, turning Google's algorithm into their distribution channel.
Community as Infrastructure
With 488K backlinks and a 33% direct traffic share, Maldita.es has built a moat that goes beyond journalism. Their login/signup pages aren't afterthoughts—they're the foundation of a community-powered verification system. When users actively report bulos, they're not just consuming content; they're training the system's detection capabilities.
The tech stack reveals their operational priorities: Tailwind CSS and Bootstrap for rapid iteration, Cloudflare for protection against the very actors they expose, and Google Analytics to track which falsehoods spread fastest. They're not just journalists—they're data scientists tracking the anatomy of lies.
- Revenue model: Likely grant-dependent (no funding data disclosed), but $11.6M suggests diversified institutional partnerships
- Trustpilot score of 1.8/5 from 30 reviews reveals a brutal truth: fact-checking is thankless work that inevitably angers both sides
- Top 5 keywords show dual strategy: high-volume misinformation terms + niche official verification queries
- 63 employees at $11.6M revenue = ~$184K per employee—efficient for media, but scaling requires automation
The $11.6M Question: Is This Scalable?
Maldita.es proves fact-checking can be a business, but their 1.8 Trustpilot rating exposes the inherent friction: truth is a product people love to hate.
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Portada - Maldita.es - Periodismo para que no te la cuelen
Luchamos contra los bulos y hacemos periodismo para que no te la cuelen. Con tu ayuda paramos la desinformación y la mentira.
Portada·Maldita.es - Periodismo para que no te la cuelen
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Como científico los he seguido…
Como científico los he seguido últimamente y contrastado con otras fuentes fiables y son de confianza. Menos para los terraplanistas, antivacunas y otros "científicos" Pero claro, siempre estarán los que digan lo contrario.
Periodismo con soltura y transparencia
Actúan con soltura para hacer periodismo de investigación
Artículos con fuentes de información diversas y verificable.
Ante los diferentes bulos, Maldita.es ofrece una buena variedad de fuentes de información para argumentar la mentira de cada bulo, y al ser bulos de derechas, que son la fábrica de fake news, es normal que prácticamente la mayoría de las opiniones negativas que puedo leer aquí, vengan de terraplanistas y voxeros, por lo cual, es una buena señal del buen trabajo de esta web.
Represión social-comunista de noticias
Represión social-comunista de noticias, solo se lo van a creer los borreguitos
Manipuladores
Manipuladores embusteros pagados por el gobierno. Patéticos
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About maldita.es
Luchamos contra los bulos y hacemos periodismo para que no te la cuelen. Con tu ayuda paramos la desinformación y la mentira.
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Technology Stack
maldita.es uses 11 technologies across their website including Font Awesome, Varnish, cdnjs, and more.
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Varnish
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cdnjs
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Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
Traffic & Audience
maldita.es receives approximately 1.2M monthly visitors and ranks #57,175 globally. The website has a bounce rate of 79% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:37 on the site.
The majority of maldita.es's traffic comes from undefined, undefined, .
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