In a home goods market drowning in generic furniture, Malouf carved out a $173.5M empire by owning one thing: sleep. Their secret weapon isn't just pillows—it's a cult-like brand loyalty that drives nearly half of their traffic directly to their site.

"They don't sell furniture—they sell sleep solutions, and customers remember the name."

The tech stack tells a story of modern e-commerce pragmatism: Tailwind CSS for speed, Bootstrap for rapid prototyping, and PWA capabilities for mobile commerce. They're not reinventing the wheel—they're optimizing it. Google Analytics and Tag Manager provide the data backbone, while lazy loading ensures their visual-heavy product pages don't sacrifice performance.

• Product-led brand building: Every pillow reinforces the Malouf identity
• Direct traffic moat: 45% of visitors bypass search entirely
• Employee scaling: 553 people executing a focused vision
• Niche keyword ownership: Dominating specific sleep-related queries