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malt.com
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malt.com

20 technologies
VerifiedGrowingVisit275.5K/mo$456M1.6K20 Tech25 Leads
Deep Dive

Malt: The European Freelance Marketplace That Outmaneuvered Upwork

A 456M revenue platform built on trust, not just transactions

In a global freelance market dominated by American giants, Malt is quietly building a European fortress with 1,621 employees and $456M in revenue. While Upwork chases global scale, Malt is proving that regional depth beats breadth.

$456.1M
annual revenue
1,621
employees
47%
direct traffic
4/5
Trustpilot score

"Malt isn't just a marketplace—it's a curated network where quality trumps quantity, and European businesses pay premium rates for premium talent."

The Network Effect Advantage

With 100,000 project owners and a workforce of 1,621 employees, Malt has achieved what most marketplaces struggle with: a self-reinforcing flywheel. Their 47% direct traffic (nearly half of all visits) signals powerful brand loyalty—users aren't just browsing, they're returning. Compare that to Upwork's 2.3M monthly search volume, and you see a David vs Goliath story where Malt's smaller but more engaged user base delivers higher value per transaction.

The European Moat

While Upwork dominates globally with 2.3M searches, Malt's strategy is hyper-regional. The data shows traffic concentrated in specific European markets, creating a defensible position that global players can't easily replicate. Their 36% organic search traffic suggests strong SEO for localized terms like 'malt freelance' (6,150 volume) and 'malt jobs' (390 volume)—niche keywords that convert better than generic searches.

The tech stack reveals a modern, performance-focused approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, combined with Swiper for mobile-first experiences. They're using Priority Hints and Lazy Loading—technical choices that prioritize user experience over flashy features. This isn't a startup throwing spaghetti at the wall; it's a mature platform optimizing for speed and reliability.

  • 47% direct traffic proves strong brand retention and repeat usage
  • European focus creates a defensible moat against global giants
  • 456M revenue with 1,621 employees shows efficient scaling
  • Trustpilot 4/5 rating indicates quality over quantity approach
Doesn't chase global scale like Upwork
Higher quality transactions with premium rates
Smaller keyword footprint (186K vs 2.3M searches)
Stronger brand loyalty (47% direct traffic)
Limited to European markets
Defensible regional moat with 100K+ project owners

The Regional Champion Playbook

Malt proves that in platform businesses, depth in one geography beats shallow global presence. For founders and investors, the lesson is clear: dominate your region first, then expand. Their $456M revenue with European focus shows that quality networks beat quantity every time.

What tech stack does Malt use?

26 detected
Error Tracking1
CDN1
Cloud & Hosting1
Web Standards1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
C
Cloudflare
G
Google Tag Manager
G
Google APIs

How much traffic does Malt get?

Traffic & Engagement

275.5K
Monthly Visits
2.9
Pages/Visit
1:25
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+23%
224.5K
Oct 2025
Oct
252.1K
Nov 2025
Nov
275.5K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
47%
Social
4%
Referrals
12%
Email
0%
Paid
1%

Where is Malt's audience located?

🌍25.0%
🌍12.4%
🌍3.4%
🌍3.4%
🌍3.3%

What keywords does Malt rank for?

5 keywords
1malt186.1K vol$0.87
2upwork2.3M vol$0.75
3malt jobs390 vol
4malt freelance6.2K vol$1.06
5chainswapper.com232.4K vol

How is Malt's SEO?

Meta Tags

title51 chars

Malt | Freelancer Marketplace & Management Solution

description137 chars

Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.

languageEN-GB

H1 Tags

h1Where companies and freelancers find the perfect fit

Schema Types

UnknownUnknownUnknownUnknown

Who works at Malt?

Loading leads...

What do customers think of Malt?

Malt

Malt

4.0
1,504 reviews
✓ Claimed

Categories

Human Resource Consulting#3Business and IT Consulting Agency#2Recruitment Service#10Online Marketplace#18Employment Search Service#6Business to Business Service#50

Activity & Engagement

Reply Rate
87.03703703703704%
Avg. Reply Time
8.0 days
Claimed Date
3/2/2021

Contact Information

Address:
241 rue St Denis
Paris, FR

Reviews (20)

Filter by rating:
Paola K
7/21/2025
🇫🇷 France1 reviewsAFSv2Verified
Experience date: 7/17/2025
User-friendly platform with hundreds of…

User-friendly platform with hundreds of options to find the correct freelancer for my project.

Company Response7/24/2025

Hello Paola, Thank you for your feedback. We're glad you like our marketplace! Find your new talent on Malt now! Have a nice day, The Malt's team

eixarch
6/18/2025
🇫🇷 France1 reviewsAFSv2Verified
Experience date: 6/17/2025
Solution pratique et efficace

Solution pratique et efficace

Company Response7/3/2025

Bonjour, merci pour votre retour d'expérience très positif! Excellente continuation à vous, A bientôt, l'Equipe Malt.

cliente
5/14/2025
🇮🇳 India1 reviewsAFSv2Verified
Experience date: 5/7/2025
Best for freelancers

malt supports end to end in getting great clients until payment.

Company Response5/21/2025

Hello, thank you for your message and your trust on Malt! We wish you all the best for the future, The Malt Team.

cliente
4/3/2025
🇫🇷 France1 reviewsAFSv2Verified
Experience date: 4/1/2025
Excellent support and Freelance panel

Excellent support and Freelance panel

Company Response4/28/2025

Hello Eric, thank you very much for your kind words ! Our Support Team will be supper happy to read your comment. We wish you all the best for the future, Malt's team

Nick Taylor
3/5/2025
🇫🇷 France4 reviewsOrganicUnverified
Experience date: 3/4/2025
Very good experience with Alima in…

Very good experience with Alima in customer relations. I had a problem with one of my documents in my company set up. Alima and her team reached out to me and proactively solved the issue without me having to chase them or request their attention. Very impressive for an online business. Thank you!

Frequently Asked Questions about Malt

What is Malt's Revenue?
Malt generates approximately $456M in annual revenue. With 1,621 employees, that's $281,400 per employee.
What does Malt do?
Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.
How fast is Malt growing?
Malt employee count has changed by 8% year over year.
What technologies does Malt use?
Malt uses 20 technologies across their website including Fonts, Error Tracking, CMS. Key technologies include Font Awesome, Google Fonts, Sentry, Prismic.
Who are Malt's competitors?
Malt's main competitors include Silver Up, Up Skills, Nibelis, Portalia (Portage Salarial), VAST RH. These companies operate in similar markets and compete for the same customer base.
What do customers think of Malt?
Malt has a Trustpilot score of 4.0 out of 5 (4 stars) based on 1,504 customer reviews.

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How to contact Malt?

What are Malt's key pages?

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Raw JSON Data

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About malt.com

Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.

Company Overview

malt.com
Website
jobs_and_career
Industry
#159,948
Global Rank
275.5K
Monthly Visitors
20
Technologies
25+
Employees

Contact malt.com

Technology Stack

malt.com uses 20 technologies across their website including Font Awesome, Google Fonts, Sentry, Prismic, and more.

Fonts

Font Awesome, Google Fonts

Error Tracking

Sentry

CMS

Prismic

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

Microsoft Ads, Facebook Pixel

Traffic & Audience

275.5K
Monthly Visits
39%
Bounce Rate
2.9
Pages/Visit
1:25
Avg. Duration

malt.com receives approximately 275.5K monthly visitors and ranks #159,948 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:25 on the site.

The majority of malt.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is malt.com?
Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.
How much does malt.com cost?
You can view malt.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does malt.com use?
malt.com uses 20 technologies including Font Awesome, Google Fonts, Sentry, and 14 more. View the full tech stack analysis above.
How do I contact malt.com?
You can contact malt.com via email at [email protected].
What are malt.com's social media accounts?
malt.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is malt.com hiring?
Check malt.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is malt.com?
malt.com receives approximately 275.5K monthly visitors and ranks #159,948 globally. Traffic is growing by 9.3% month-over-month.

Related Searches

malt.com pricingmalt.com reviewsmalt.com alternativesmalt.com loginmalt.com careerswhat is malt.commalt.com tech stackmalt.com contactmalt.com vs competitorsmalt.com featureshow to use malt.commalt.com integrations

This page provides publicly available information about malt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit malt.com directly at https://malt.com.