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Malt: The European Freelance Marketplace That Outmaneuvered Upwork
A 456M revenue platform built on trust, not just transactions
In a global freelance market dominated by American giants, Malt is quietly building a European fortress with 1,621 employees and $456M in revenue. While Upwork chases global scale, Malt is proving that regional depth beats breadth.
"Malt isn't just a marketplace—it's a curated network where quality trumps quantity, and European businesses pay premium rates for premium talent."
The Network Effect Advantage
With 100,000 project owners and a workforce of 1,621 employees, Malt has achieved what most marketplaces struggle with: a self-reinforcing flywheel. Their 47% direct traffic (nearly half of all visits) signals powerful brand loyalty—users aren't just browsing, they're returning. Compare that to Upwork's 2.3M monthly search volume, and you see a David vs Goliath story where Malt's smaller but more engaged user base delivers higher value per transaction.
The European Moat
While Upwork dominates globally with 2.3M searches, Malt's strategy is hyper-regional. The data shows traffic concentrated in specific European markets, creating a defensible position that global players can't easily replicate. Their 36% organic search traffic suggests strong SEO for localized terms like 'malt freelance' (6,150 volume) and 'malt jobs' (390 volume)—niche keywords that convert better than generic searches.
The tech stack reveals a modern, performance-focused approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, combined with Swiper for mobile-first experiences. They're using Priority Hints and Lazy Loading—technical choices that prioritize user experience over flashy features. This isn't a startup throwing spaghetti at the wall; it's a mature platform optimizing for speed and reliability.
- 47% direct traffic proves strong brand retention and repeat usage
- European focus creates a defensible moat against global giants
- 456M revenue with 1,621 employees shows efficient scaling
- Trustpilot 4/5 rating indicates quality over quantity approach
The Regional Champion Playbook
Malt proves that in platform businesses, depth in one geography beats shallow global presence. For founders and investors, the lesson is clear: dominate your region first, then expand. Their $456M revenue with European focus shows that quality networks beat quantity every time.
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Malt | Freelancer Marketplace & Management Solution
Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.
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Malt
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Reviews (20)
User-friendly platform with hundreds of…
User-friendly platform with hundreds of options to find the correct freelancer for my project.
Hello Paola, Thank you for your feedback. We're glad you like our marketplace! Find your new talent on Malt now! Have a nice day, The Malt's team
Solution pratique et efficace
Solution pratique et efficace
Bonjour, merci pour votre retour d'expérience très positif! Excellente continuation à vous, A bientôt, l'Equipe Malt.
Best for freelancers
malt supports end to end in getting great clients until payment.
Hello, thank you for your message and your trust on Malt! We wish you all the best for the future, The Malt Team.
Excellent support and Freelance panel
Excellent support and Freelance panel
Hello Eric, thank you very much for your kind words ! Our Support Team will be supper happy to read your comment. We wish you all the best for the future, Malt's team
Very good experience with Alima in…
Very good experience with Alima in customer relations. I had a problem with one of my documents in my company set up. Alima and her team reached out to me and proactively solved the issue without me having to chase them or request their attention. Very impressive for an online business. Thank you!
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About malt.com
Malt is the marketplace where ambitious freelancers and 100,000 project owners come together, through tools that let them connect easily.
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Technology Stack
malt.com uses 20 technologies across their website including Font Awesome, Google Fonts, Sentry, Prismic, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
malt.com receives approximately 275.5K monthly visitors and ranks #159,948 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:25 on the site.
The majority of malt.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about malt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit malt.com directly at https://malt.com.