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Manatal: The ATS That's Eating Its Own Dog Food
A 40-person team generating $4.6M revenue by solving the exact problem they sell
Most AI recruitment tools are built by software engineers who've never spent a day in a recruiter's shoes. Manatal is different. Born inside a recruitment agency, their software solves the exact pain points their founders lived through daily—now powering 440k monthly visits and $4.6M in revenue from just 40 employees.
"They're not just selling an ATS—they're selling the exact workflow that made their own recruitment agency successful, now supercharged by AI."
Built by Recruiters, for Recruiters
Manatal's origin story isn't in a VC pitch deck—it's in the trenches of a recruitment agency. While competitors like Workable and Recruitee built generic ATS platforms, Manatal's team lived the daily grind of sourcing candidates, managing client relationships, and fighting against clunky software. This DNA is visible in their product: AI sourcing that actually understands what recruiters need, not just what engineers think they need. Their 439k monthly visitors aren't coming for flashy features—they're coming for a tool that gets the job done.
The SEO Moat They Don't Talk About
With 528,324 backlinks and ranking for 'ats' (190K monthly searches), Manatal has built a content moat that most ATS competitors can't touch. They're not just ranking for their brand—they're competing head-to-head with Workable, Recruitee, and Zoho Recruit on their own turf. The 44% organic search traffic shows they're not relying on paid ads to survive; they've built genuine authority in a space dominated by well-funded incumbents. This is how a 40-person team outmaneuvers giants.
The Trustpilot rating of 2.2/5 from 29 reviews tells a more complex story. While the product clearly resonates with its core audience (hence the revenue and traffic), there's friction in the user experience that's creating vocal detractors. For a B2B SaaS product, this isn't necessarily a death sentence—it often signals rapid iteration and feature expansion that's creating rough edges. The question for investors: is this growing pain or product-market fit misalignment?
- AI sourcing isn't a bolt-on feature—it's core to their value prop and likely trained on real recruitment data
- 45% direct traffic indicates strong brand recall and repeat usage (recruiters come back daily)
- Tailwind CSS + Ant Design suggests a modern, component-driven frontend that can iterate fast
- Revenue per employee of $115k is healthy for a vertical SaaS play at this scale
The Unsexy SaaS Play That Actually Works
While competitors chase AI hype cycles, Manatal is building a $4.6M business by solving one problem exceptionally well. In a market of feature bloat, their restraint is their moat.
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Leading AI Recruitment Software | Manatal.com
AI Recruitment Software designed to source and hire candidates faster. Tailored for HR teams, recruitment agencies, and headhunters.
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Manatal
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Reviews (20)
Thanks for your hard work
Manatal have worked hard with various initiatives lately for our business and committed resource to do this, we ae very grateful . We did have an issue with an SMS service however it turns out with was the supply chain and not Manatal, Nevertheless they were relentless in pursuing a solution and fluid with communication, thank you
Manatal: A Game-Changer for Business Development
Manatal has completely transformed my business development efforts. Their exceptional CRM system simplifies tracking progress and effortlessly sharing job openings with our recruiters.
Thank you for your positive feedback! We're glad Manatal has streamlined your business development and recruitment processes. Best, The Manatal Team
Great experience
Great experience with Manatal. The ATS features a user-friendly interface, ideal for tracking the hiring processes of candidates. The platform integrates seamlessly with various tools, simplifying candidate management and significantly enhancing our recruitment workflow.
Thank you for your positive feedback! We're delighted to hear that Manatal's user-friendly interface and integration capabilities are enhancing your recruitment workflow. Best, The Manatal Team
Solid improvement to our process
Using Manatal has really improved our hiring process. The software is easy to use, and the customizable pipelines and job board integrations make our work a lot smoother. Plus, their customer support is always quick to help with any issues. Overall, Manatal has made our recruitment process faster and more effective.
We're thrilled to hear Manatal has streamlined your hiring process! Thank you for highlighting the user-friendly interface, customizable pipelines, and our support team. Best regards, The Manatal Team
It's all quite simple
A lot faster than other systems I've worked with, which was a major improvement. Evaluation of candidates is done automatically. Only positive things to say here. There could be additional customization choices in the dashboard, including a list of the most recent emails received.
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About manatal.com
AI Recruitment Software designed to source and hire candidates faster. Tailored for HR teams, recruitment agencies, and headhunters.
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Technology Stack
manatal.com uses 34 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Google Fonts
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HSTS
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PHP
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Contentful, Squarespace, Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
manatal.com receives approximately 439.7K monthly visitors and ranks #85,454 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 4:36 on the site.
The majority of manatal.com's traffic comes from undefined, undefined, .
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