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Manscaped: The $116M Men's Grooming Empire
How a niche DTC brand conquered the male grooming market with $116M in revenue
In a world where men's grooming was an afterthought, Manscaped didn't just enter the market—they carved out a $116M empire by making the uncomfortable conversation comfortable. They turned a taboo topic into a $116M annual revenue business with just 371 employees.
"Manscaped didn't sell razors—they sold confidence, turning a taboo conversation into a $116M revenue stream."
The Audience: Beyond the Niche
With 2.1M monthly visits and 47% coming from organic search, Manscaped has mastered SEO around branded terms. Their top keyword 'manscaped' alone drives 136,860 monthly searches. But here's the kicker: 42% of their traffic is direct—meaning customers are actively seeking them out, not just stumbling upon ads. This is brand loyalty in its purest form.
The Growth Engine: Direct-to-Consumer Dominance
Their traffic split reveals a masterclass in DTC strategy. While 47% comes from organic search and 42% direct, paid channels likely make up the rest. This isn't accidental—it's the result of aggressive podcast advertising, YouTube sponsorships, and influencer partnerships. They've built a brand so strong that customers type 'manscaped' directly into their browsers.
The company's tech stack is lean but effective: Ant Design for UI, Cloudflare for security, and Dynamic Yield for personalization. They're using Progressive Web App (PWA) technology to improve mobile experience—critical for a brand where 70%+ of browsing happens on mobile. Their 124,363 backlinks show they've built serious domain authority in a competitive space.
- Revenue per employee: $314,000—exceptional for a DTC brand
- Trustpilot rating of 3.1/5 from 4,081 reviews suggests room for improvement
- Top 5 keywords show they own the 'manscaped' brand search, but compete with generic terms like 'beard trimmer' (30K monthly searches)
- Global rank of #25,761 puts them in the top 0.02% of websites
The Bottom Line: Manscaped is a Masterclass in Niche Domination
They turned a $116M revenue business with 371 employees by making men comfortable talking about uncomfortable topics. For founders and investors: this is how you build a category-defining brand.
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5 keywordsHow is Manscaped's SEO?
Meta Tags
MANSCAPED® | The Leader in Men’s Grooming Tools & Essentials | MANSCAPED US
Mancare your everywhere with MANSCAPED®. Shop high-quality men’s grooming tools and care products designed to boost confidence. Free shipping on all orders over $49!
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Reviews (20)
Perfect service
Perfect service, would recommend to everyone
Amazing customer service
Firstly, I have enjoyed using their products for several years. Great quality bits of kit! Secondly, the customer service has been absolutely fantastic. I had an issue with one of my products so I contacted their support midday on a Wednesday, by 6pm they had taken me through troubleshooting steps, identified there was a problem and issued a replacement. This replacement arrived at 11am on Friday.
Hi James, Thank you for your wonderful feedback! We're thrilled to hear you're enjoying your MANSCAPED® products. We appreciate your support! - Best, The MANSCAPED® Team
Awesome quality product
Awesome quality product
Hi David, It's fantastic to know you're happy with our products! Thank you for your kind words and for being a valued customer of MANSCAPED®. - Best, The MANSCAPED® Team
Shaving smell king style
Is shaving kit and head pieces you could change make it super reliable to shave and several different ways. The deodorant, body wash, shampoo, kit, and growing soaps and deodorant. All have amazing perfect smells that lasts all day maybe even more.
Hi there, Thank you for your feedback! We're delighted to hear that you're enjoying your MANSCAPED® products. Your support means a lot to us! - Best, The MANSCAPED® Team
Between me and you...
I've been trusting Manscaped with all of my hair needs and wants for over a decade now because they meet all of my needs. Their products and their customer service deserve more than 5 stars but that's all I can give them.
Hi Christopher, Thank you for your wonderful feedback! We're thrilled to hear you're enjoying your MANSCAPED® products. We appreciate your support! - Best, The MANSCAPED® Team
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About manscaped.com
Mancare your everywhere with MANSCAPED®. Shop high-quality men’s grooming tools and care products designed to boost confidence. Free shipping on all orders over $49!
Company Overview
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Technology Stack
manscaped.com uses 15 technologies across their website including Wistia, Sentry, Strapi, and more.
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Strapi
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Cloudflare
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Netlify Forms
E-commerce & Payments
Klarna
Traffic & Audience
manscaped.com receives approximately 2.1M monthly visitors and ranks #25,761 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:47 on the site.
The majority of manscaped.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about manscaped.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit manscaped.com directly at https://manscaped.com.