maple.com
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Maple: The HRIS Built for Disciplined Operators
A deep dive into the niche workforce management suite for long-term care facilities
While the world chases AI hype and consumer apps, Maple quietly dominates a critical niche: HRIS for long-term care. This isn't a platform for everyone—it's a precision tool for operators who need discipline, not just features.
"Maple isn't competing with Workday. It's building a moat in the unsexy, high-stakes world of long-term care staffing."
The Operator's Mindset
The homepage headline 'the go-to workforce management suite for disciplined operators' reveals everything. Maple targets facility managers who need to solve scheduling, compliance, and payroll—not chase shiny objects. With 53% direct traffic, these operators aren't discovering Maple; they're seeking it out. The 30% organic search share suggests strong word-of-mouth in a tight-knit industry where reputation travels fast.
The 'Mapple' Phenomenon
The keyword data tells a fascinating story: 'maple' gets 87K searches monthly, but 'mapple' gets 29K—likely misspelling-driven traffic that Maple is capturing. Even 'ma ple' at 980 searches shows people are hunting for this specific tool. This isn't accidental SEO; it's brand dominance in a fragmented market. When people search for HRIS for long-term care, they're looking for Maple, even if they misspell it.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS with DaisyUI for rapid UI development, AWS CloudFront for reliable delivery, and OneTrust for compliance. This isn't a bleeding-edge stack—it's a battle-tested one. With just 13 employees and $2.1M in revenue, Maple achieves ~$161K per employee, suggesting a lean, efficient operation focused on product-market fit rather than scale for scale's sake.
- Niche dominance in long-term care HRIS with zero competition mentioned
- High-intent traffic: 53% direct visits signal strong brand recall
- Capital efficiency: $2.1M revenue with only 13 employees
- Captures 29K 'mapple' searches monthly—owning the misspelling market
The Unsexy Winner's Playbook
Maple proves that in SaaS, depth beats breadth. By owning long-term care HRIS, they've built a defensible position that giants ignore—until it's too late.
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Maple | HRIS for Long Term Care
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About maple.com
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Technology Stack
maple.com uses 10 technologies across their website including Google Fonts, HSTS, AWS CloudFront, and more.
Fonts
Google Fonts
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HSTS
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OneTrust
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Google Tag Manager
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Lazy Loading
Traffic & Audience
maple.com receives approximately 19.7K monthly visitors and ranks #1,168,607 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:52 on the site.
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