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Mapspeople: The Invisible Infrastructure of Smart Buildings
How a Danish tech company is quietly mapping the future of indoor navigation
While Google Maps dominates the outdoor world, a $16.5M Danish startup is quietly building the digital nervous system for the next generation of smart buildings. Mapspeople isn't just drawing floor plans—they're creating the operating system for indoor experiences.
"Mapspeople isn't selling maps—they're selling the infrastructure that makes smart buildings actually smart."
The B2B Infrastructure Play
Mapspeople operates in the white space that giants like Google ignore: the complex, private, indoor world of airports, hospitals, and corporate campuses. With 114 employees generating $16.5M in revenue, they've achieved $144K per employee—a remarkably efficient model for a hardware-adjacent software business. Their 37% direct traffic suggests they're not competing on SEO for generic keywords, but building direct relationships with enterprise clients who need bespoke indoor mapping solutions.
The Traffic Paradox
Here's the contradiction: Mapspeople gets 20K monthly visits but ranks #1.4M globally—a ranking that seems low for a $16.5M revenue company. This reveals their true model: they're not a consumer-facing app but a B2B infrastructure provider. The 'bogota airport map' and 'apptrade show booth plan select' keywords hint at their real use cases—event organizers, airport operators, and enterprise clients who need custom indoor mapping solutions. They're not chasing search traffic; they're building the plumbing for others' apps.
The tech stack tells the story of a pragmatic, modern SaaS company. They use jQuery (likely legacy code), Tailwind CSS, Bootstrap, and Cloudflare/AWS CloudFront for global delivery. The presence of Clarity (Microsoft's analytics) alongside Google Analytics suggests they're tracking everything. This is a company that understands performance—Lazy Loading and Priority Hints show they care about speed, critical for map rendering. They're building for scale, not just demos.
- B2B infrastructure play: They provide the maps, you build the product
- High revenue efficiency: $144K per employee suggests lean operations
- Direct relationship model: 37% direct traffic indicates enterprise sales
- Niche dominance: Own the indoor mapping space that Google ignores
The Invisible Monopoly
Mapspeople is building the foundation for the smart building revolution—one floor plan at a time. They may not be a household name, but they're becoming essential infrastructure.
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MapsPeople - Indoor Mapping for Smart Building Products
Give your smart building product the best indoor map experience on the market. We build the maps, you grow the business.
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About mapspeople.com
Give your smart building product the best indoor map experience on the market. We build the maps, you grow the business.
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Technology Stack
mapspeople.com uses 16 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
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HSTS
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Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads
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Tealium
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Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
mapspeople.com receives approximately 20.2K monthly visitors and ranks #1,418,380 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:25 on the site.
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