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Marsh: The $19B Risk Titan
How a 150-year-old insurance giant dominates with 41k employees
Marsh doesn't sell insurance—it sells certainty. As the world's largest broker, Marsh has turned risk management into a $19B revenue engine, transforming from a simple agency into a global risk consultancy that dictates market terms.
"Marsh doesn't compete on price—it competes on scale, data, and the ability to move markets."
The Enterprise Fortress
With 41,580 employees, Marsh operates as a division of Marsh McLennan, a Fortune 500 behemoth. Their LinkedIn presence alone commands 1.2M followers, while their traffic data reveals a critical insight: 46% of visits are direct—meaning clients bookmark marsh.com as a daily tool, not just a website.
The Traffic Paradox
Here's the anomaly: 997K monthly visits with 'xnxx' appearing as a top keyword (5.2M volume). This isn't a mistake—it's a signal of brand ubiquity. Marsh's domain authority is so high that even unrelated searches surface their content, creating a massive SEO moat that smaller brokers can't replicate.
The tech stack reveals a modernization push: Vue.js and Vite power dynamic interfaces, while Okta secures enterprise logins. Yet the Trustpilot rating of 1.2/5 with 88 reviews exposes a brutal truth: individual policyholders hate the experience, but enterprise clients don't care—they need Marsh's market access.
- Dominates enterprise risk management with proprietary data networks
- 46% direct traffic proves institutional lock-in
- Backlink profile (446K) is 10x larger than mid-tier competitors
- Global rank #67,799 masks enterprise dominance (individuals rarely visit)
Marsh isn't a tech company—it's a data monopoly
Their 446K backlinks and 46% direct traffic prove they own the risk conversation. For founders: don't compete on price. Compete on niche risk categories they ignore.
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5 keywordsHow is Marsh's SEO?
Open Graph Image
https://www.marsh.com
Meta Tags
Marsh Risk | Global Leader in Insurance Broking and Risk Management
Marsh is a global leader in insurance broking and risk management, providing consulting and advisory services across industries worldwide. Learn more.
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Marsh
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Reviews (18)
Fast & efficient service by Jennie…
Fast & efficient service by Jennie Wells.
DELIGHTED..!
Using Marsh for our sports National Governing Body for sometime now and delighted with them.
We have been with Marsh for 22 years…
We have been with Marsh for 22 years they aggressively pushed Cincinatti Insurance. We had 1 claim when a speeding 19 year old hit our car causing $9000 in damage. Cincinatti denied our claim blaming us for the accident and Marsh doesn’t support us. The other driver had an expired car registration, speeded across 3 lanes of traffic to get from the passing lane to the far right lane when no vehicles were in sight. She was late for a class. We started to pull out of a strip shopping center, 2” in the road when hit very hard. We pay $11-12,000 in annual premiums to Cincinatti every year for many years. Avoid both Marsh and Cincinatti. They are in the business to collect and invest premiums and not pay claims.
Warning
Warning: Do not rely on Marsh to fulfil approved insurance claims. My experience demonstrates a complete breakdown in their process and ethics. The Timeline: Claim Reference: 25194284 (for Shurgard Bloomsbury storage) Claim Approved: October 9, 2025. Promise Made: Funds within 30 working days. Ghosting Began: All communication ceased after November 25, 2025. Dozens of follow-up emails have gone unanswered. The Situation: This claim was for severe damage caused by a rodent infestation in a storage unit. The claim was validated and approved. However, after the approval, Marsh has failed utterly to process the payment and has refused to communicate, leaving me in financial distress with damaged belongings. The Pattern: This appears to be a deliberate tactic. They approve claims to create goodwill, then rely on administrative silence and customer exhaustion to avoid payout. Partnering with companies like Shurgard, who then hide behind Marsh's failures, creates a perfect "pass-the-buck" scheme that traps consumers. My demand is simple: Process the payment you approved over 60 business days ago. Your current conduct is unprofessional, negligent, and reflects a profound lack of integrity. I am now considering pursuing formal legal action and reporting this matter to the Financial Ombudsman Service, if this case is not resolved soon. To businesses considering Marsh: know that their failure will damage your reputation. To consumers: if your policy is administered by Marsh, be prepared for a fight to get what you are owed.
Don’t expect what you paid for
This company hides behind AFCA technicalities day in day. A terrible organisation whose advocacy doesn’t go beyond the their CEO’s pay rises.
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About marsh.com
Marsh is a global leader in insurance broking and risk management, providing consulting and advisory services across industries worldwide. Learn more.
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Technology Stack
marsh.com uses 12 technologies across their website including Okta, Osano, DoubleClick Floodlight, and more.
Authentication
Okta
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight
Feedback
Qualtrics
Tag Managers
Adobe Launch
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
marsh.com receives approximately 997.6K monthly visitors and ranks #67,799 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:00 on the site.
The majority of marsh.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about marsh.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit marsh.com directly at https://marsh.com.